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  • #987324
    John Debrincat
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    eCorner online retail statistics was a little late this month. However it continues to show strong year over year growth in online retail with February around a 12% increase over the previous year.

    We saw a strong increase in the use of free and exemption based shipping. Exemption based is where shipping is free over a certain order value.

    Fashion and accessories was the number one category.

    You can find all the stats at Infogr.am eCorner Infographics Online Retail Stats February 2014

    #1162138
    LucasArthur
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    Morning John

    Thanks for sharing this.. silly question, this is from your sites, is that correct?

    They are handy stats to look at and impressive based on 12% growth YOY.. does this take into account growth of customer base as well (that is if figures are based on ecorner clients)?

    Thanks again, i do like your posts :)

    Cheers
    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1162139
    LucasArthur
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    Hello again John,

    Sorry just jumped across to the more detailed info you posted.. WOW…. love the figures..

    Noticeably… it was interesting to see the below:
    1. Revenue down 18.32%:
    Interesting so it might equate to down 8+% taken into account that the month of Feb has 3 less days than jan (approx 10%) leaving the 8% additional being as total overall if you average things out? might also be attributed to Jan being popular for sales across the board and feb back to school slows spending down in general.

    2. Safari browser usage..
    GO MACS! just saying.. LOL. next closest use 23.21 for Chrome.. Love seeing this.. Chrome is great..

    3. Mobile users 25% and Tablet 16%
    Would be interesting to see how this has changed from previous months (maybe 12 month YOY?

    4. Payment methods
    Interesting to see that paypal is the lesser, love it personally, sitting at 20% with Credit Card gateways at 36%.. Awesome people going direct to Merchants for better rates than paypal..

    Just thought i would add thoughts.. maybe unwarranted, but some great data.. thanks for sharing once again.

    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1162140
    John Debrincat
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    SimplyReplica, post: 187379 wrote:
    Morning John

    Thanks for sharing this.. silly question, this is from your sites, is that correct?

    They are handy stats to look at and impressive based on 12% growth YOY.. does this take into account growth of customer base as well (that is if figures are based on ecorner clients)?

    Thanks again, i do like your posts :)

    Cheers
    Jason

    Hi Jason,

    The stats are all based on our customers. We aggregate all the data and then report at the beginning of the following month (generally a bit earlier than this :-))

    The stats are based on a cross section of customer sites maximum 300 and we try to be a consistent as possible with the sites that we use.

    Included are sites across multiple industries, sizes and both B2B and B2C but predominately the latter.

    We don’t report on the total customer base as that would not be a reflection of what was really happening.

    We also don’t report on any personal data.

    Hope that answers the question.

    If you have any suggestions on stats that you might think worthwhile let me know and we can try to include them. There us a huge amount of data.

    Regards and thanks

    John

    #1162141
    Steve_Minshall
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    Thanks for sharing John.

    What leapt out at me was cart abandonment almost doubled as a percentage.

    Any thoughts or theories?

    #1162142
    John Debrincat
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    Steve_Minshall, post: 187842 wrote:
    Thanks for sharing John.

    What leapt out at me was cart abandonment almost doubled as a percentage.

    Any thoughts or theories?

    Hi Steve,

    Yes we also saw that increase.

    We determine the basket conversion rate based on those visitors that start the checkout process. Reason that we do that is that there are some shops that start with a product in the basket.

    As there is an increase of the use of mobile devices we have seen a increase for abandonment. We are not yet convinced that the two are linked as we don’t have enough data yet.

    But it could be that mobile shoppers are more likely to do comparisons so more abandoned baskets.

    The March stats should be finished soon and we will see if the trend continues.

    We do know that revenue in March grew by 40% over February and around 15% year over year.

    John

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