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  • #987874
    Bright_Spark
    Member
    • Total posts: 2
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    Hi Everyone,

    I am a sparky based in Melbourne, only relatively new to owning my own business but i do have a little bit of experience in marketing so i thought i would join up here to share information i have and get the answers to what i am not sure about in business ownership.

    Being a tradey these days is harder than it used to be because to succeed you really need to learn about websites & marketing on top of your trade and for most that i know they are either too old school or just cant find time to do it.

    Cheers

    #1164678
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,566
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    Hi there,

    Welcome aboard the forums! Thanks for stopping by to introduce yourself and we hope to see you around the place. :)

    Dave

    #1164679
    Wordsmith
    Member
    • Total posts: 194
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    Hi and welcome to Flying Solo!

    Just regarding what you said about people having to learn about websites and marketing on top of their trade – while some insight is valuable, my time as a small business owner has taught me that the ‘jack of all trades, master of none’ approach can be most costly than not.

    At the end of the day, if you are a small business owner, sometimes there just isn’t enough of you to go around. You have to know when to outsource.

    Outsourcing is ideal for small businesses that don’t have the budget to hire additional staff and cover the associated overheads, or waste a lot of time, money and productivity trying to do everything in-house.

    Most often, these tasks could be completed more time and cost effectively by an experienced professional – not to mention, with better results!

    I know I’d rather outsource the things I don’t specialise in and use that time focusing on my clients, to whom I offer services I specialise in. And I think they appreciate that too.

    Just some food for thought, because I think a lot of us soloists beat ourselves up over this issue … We are too busy working for other people to work on our own businesses, so things slip, or we just don’t know enough to do it well.

    And that’s the great thing about Flying Solo – when you reach out for help, people who are expert in the area come back with invaluable advice and support.

    You’re not flying solo any more ;)

    #1164680
    RICHSTUDENT
    Member
    • Total posts: 24
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    Hi there,

    What you need are 2 things only:

    1: a simple website
    2: learn about Adwords PPC: you’ll only get charged when visitors click on your website link. It also helps if you can test different keyword groups to see which groups are more profitable.

    Simple as that for a tradesman, you don’t need to complicate yourself with SEO etc, since by paying Adwords you’re getting warm leads only.

    Also, use a smartphone and always save all your contact details (by categorising them). Send out bulk SMS (using apps) once in a while when business is slow.

    To Your Success,

    Dave

    #1164681
    Stuart B
    Member
    • Total posts: 1,070
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    Hey mate, many business owners are being forced to get their heads into online business / marketing to stay competitive on the changing landscape.

    The fact that you’re trying to improve yourself puts you miles ahead of many others who prefer the “head in sand” approach so I applaud you for that.

    This forum will be a great resource for you, and I can personally offer you some advice on efficiency tips if you’re interested too. I ran a seminar in Brisbane last weekend and one of the key concerns with many of the business owners there was the amount of time (or perceived time) it would take them to deal with the online side of their business, especially social media.

    Anyway feel free to get in contact if you ever want to chat.

    #1164682
    BizTechspert
    Member
    • Total posts: 12
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    Hi mate,

    there are a lot of opinions on online marketing, google ads, websites and so on.

    My best advice is to first not spend money on google Adwords at the beginning as it can be extremely expensive if you haven’t had experience in this area or you are not 100% clear on your marketing funnel.

    Firstly, a customer would only want to hire your services to either move away from a problem, or get closer to a desired outcome. Start with understanding what are your customers top 5 problems and top 5 desired outcomes.

    Secondly, model what successful online businesses that are in your field are doing. There is no point in re-creating the wheel when you can skip major mistakes and have a look at what others are doing.

    Thirdly, when you get a website up make sure your contact details are in plain sight and there is a way someone can get a hold of you without them having to physically picking up the phone and calling you. (make it super easy for the customer) its amazing how many times ive gone on peoples websites and they make it HARD for me to spend money and buy their product!.

    If you need some help, happy to chat and point you in the right direction to see if or how I could help you. :)

    #1164683
    Little Birdie Marketing
    Member
    • Total posts: 32
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    You know what – you have the right mindset and you are on the right track.

    I have just finished doing reno’s to my house and I don’t ono how many times I have said in the last year that there is a massive gap in tradie marketing! From presentation to quotation! There is a huge gap.

    There are some crucial elements that you need to include in your website and quote process – you must tell your potential customers who you are. A few years ago I needed an electrician and googled ‘electrician (my suburb)’ and back then no one had websites but this one electrician did. I gave him a call and he was fantastic, I used him numerous times at our old house and also used him for all of our new renovations at our new house! When friends ask if I know an electrician, I pass on his details and even when my girls Kindy needed an electrician, he got the gig.

    Customer service is huge in the tradie industry and sometimes just doing your job is not enough.

    #1164684
    John Romaine
    Participant
    • Total posts: 1,108
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    When I want the lights fixed in my house, I call an electrician.

    I don’t muck around trying to “figure it out” myself.

    Reverse your title and have a think about it.

    “Online marketer trying electricals”

    #1164685
    Joshua Maher
    Member
    • Total posts: 8
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    Hi Bright_Spark and welcome to the forums!

    Wordsmith has it right, there are so many talented individuals out the now that could create a high quality website for in little time allowing you to focus on doing what you do best. Check out some sites like:

    https://www.elance.com

    https://www.freelancer.com.au

    https://www.odesk.com

    Joshua

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