Home – New Forums Marketing mastery Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

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    JohnW
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    Hi All,
    Q: What sets the Internet apart from all other communications media?

    A: The communicator must take responsibility for delivering his/her message.

    I’m constantly trawling for surveys and similar that keep me current with info delivery trends on the Internet and the following blew me away.

    Organic search engine referrals are still the most used info delivery mechanism but appear to be under-reported in traffic reports. There are a number of reasons why Analytics may record false “direct referrals” instead of “organic SE referrals”.

    Here is a rather technical experiment conducted by Groupon that indicates…

    Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

    “for the sake of SEO science, we deindexed ourselves completely for about 6 hours. We know what you’re thinking, but we assure you that this was not just an accident that occurred during use of the remove-this-URL-from-the-index feature in Google Webmaster Tools.”

    During the “de-indexed” experiment time…

    “you can see that traffic attributable to SEO efforts drops to near zero from about 13:00 to 16:00. At the same time, Direct visits fell 60%.”

    Hope you find this article interesting.

    Want more like it?
    Regs,
    JohnW

    #1168750
    PRO
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    Great article thanks.

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