Home – New Forums Marketing mastery Facebook Ad – No Reach

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  • #990136
    sbears
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    Hi All,

    We’re just starting out with facebook advertising and are having an issue with an ad we have created.

    Initially we did a Boost post for one of the posts in our company’s page feed, and it went really well.

    we’ve created an add that has the potential reach of 300K people based on the targeting and placement criteria we have selected. We set it to automated CPC, based on the recommended amount from facebook.

    We also set a time frame on the add from 30/11 to 5/12.

    The add has been approved and is active, but the reach is still 0. It looks like it has not been published to anyone .

    Any tips on what we should look a adjusting?

    Thanks

    #1175635
    angelarodgers
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    Following this – I am having the exact same problem for one of my clients. It’s been going on for a few months now. Some ads get good reach initially, then drop off. Other ads get basically no reach at all.

    Same target audience, same budget.

    I’m very confused. Sometimes the ad will use the budget, sometimes it will only use a few cents.

    I’m thinking it must be a glitch, surely.

    Here’s hoping someone can answer this question!!

    Angela

    #1175636
    Devan
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    • Total posts: 57
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    We’ve had this exact same problem, and it turned out to be a simple solution:

    We were setting TOO MANY specific categories or locations to target for our ads. For example, on one ad we did this week, we had targeted the following interest groups:

    * Small business
    * Freelancers
    * Self Employed
    * Work at home
    * Work at home mums
    * Salespeople
    * Consultants
    …and a few others

    Zero reach!

    As soon as we culled the list down to just ‘Small Business’ and ‘Freelancers’, our reach started to magically jump up.

    Facebook is great that it discourages the old ‘scattergun’ approach to marketing and allows you to target niche markets, but sometimes that can work against you if your niche is ‘too’ narrow, which affects where and how they can post your ad.

    Hope this helps.

    #1175637
    Jenny Spring
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    Don’t boost post — instead, open the window and just throw your money out there.

    But seriously, if you want to use this fantastic advertising platform, realise that it isn’t for novices. Get yourself some serious training on it, or hire an expert.

    Here are some tips if you are DIY.

    1. you MUST use Power Editor, if you don’t you’ll pay at least 20c more per click than those who are using it.

    2. you want to optimise for CLICKS, and pay at last 6c above the going rate. Otherwise your ad won’t make it into the newsfeed.

    3. forget right-side ads. Period.

    4. dark post ads are the way to go — use Power Editor to do them. These are ads that are not visible on your page.

    5. do a combination of ‘organic helpful’ ads and sales ads.

    6. don’t load up all your ads in one hit, Facebook is getting super tough and will close down any account that gets this wrong. Load up an ad, wait for approval then load up the next one.

    7. use image size 1200×627 png.

    8. expect to spend your first $500 getting back data, rather than making sales. You might snag it and make some sales, but if you consider that collecting data is totally invaluable, set your expectations on that instead.

    9. split test images. For every ad.

    10. split test ad copy. For every ad.

    11. best to set up a 3-step funnel, but if you aren’t familiar with that, then just do your best.

    12. best to send to a landing page that matches the ad

    13. load on your conversion pixels — this is ABSOLUTE MAGIC. Even if you don’t get the email address from the person, you’ll be able to RETARGET another ad at them.

    14. load up all your email addresses, create a lookalike audience, and run ads specifically at these people

    15. watch your ads for 3-5 days. After 5 days, switch off the ones that aren’t doing well.

    16. at this time of hte year, expect that it will take 2-3 days for ad approval (I know you think it gets approved immediately — it doesn’t!!), and then another 5 or so days to take wings. This is a busy time of the year.

    Jenny

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