Home – New Forums Selling online facebook adds, worthwhile, how much and how?

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  • #996205
    heftzwecke
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    I am considering facebook adds. Is it worthwhile the money? I have two strageties in mind: first targeting all herbalists and naturopaths, the second targeting the Canberra region (similar climate, high wages).
    Are facebook adds worthwhile at all and how much money do I have to spend to see results? What are the best strageties for facebook adds?

    #1206088
    heftzwecke
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    I had a look at the different facebook addspossibilities it seems to be a bit painful. I cannot freely target what you want. I want herbalists in Australia but not in WA, NT and TAS to click on my website.

    #1206089
    Rowan@quaotic
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    Might not be a good time to start.
    I am sorry if this offends many people here but with ads every fourth post on my feed, no way to complain to Facebook, and ad settings being useless I have started marking every ad on my feed as spam. I am so sick of it that this is the only way I can vent. I don’t mind ads on the sides of pages but with so many disrupting my feed I am totally sick of it. If the bomardment of ads doesn’t slow soon I will be ditching FB for good.
    I know I am not the only one to do this by far.

    #1206090
    Paul – FS Concierge
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    I don’t have direct experience myself but know that you can waste a lot of $$$ if your campaign is not set up properly.

    If you have a decent budget for your experiment, $1500 or more, I know of a guru I can put you in touch with – the right campaign can produce amazing results for the right business.

    #1206091
    Paul – FS Concierge
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    Rowan @ GardenLarder, post: 244999, member: 28171 wrote:
    Might not be a good time to start.
    I am sorry if this offends many people here but with ads every fourth post on my feed, no way to complain to Facebook, and ad settings being useless I have started marking every ad on my feed as spam. I am so sick of it that this is the only way I can vent. I don’t mind ads on the sides of pages but with so many disrupting my feed I am totally sick of it. If the bomardment of ads doesn’t slow soon I will be ditching FB for good.
    I know I am not the only one to do this by far.
    I love high quality FB groups. I never visit my feed.
    #1206092
    Paul – FS Concierge
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    heftzwecke, post: 244982, member: 88078 wrote:
    I am considering facebook adds. Is it worthwhile the money? I have two strageties in mind: first targeting all herbalists and naturopaths, the second targeting the Canberra region (similar climate, high wages).
    Are facebook adds worthwhile at all and how much money do I have to spend to see results? What are the best strageties for facebook adds?
    I suggest you talk to 3-4 FB Ad agencies with a view only to answer your questions above – not to buy at this stage.

    It is great to have info around what is possible and what are the pitfalls before you start spending.

    #1206093
    heftzwecke
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    Thanks! Unfortunately I don’t have that much money laying around… but what you said is interesting: the right business, that means it is not suitable for every business.

    #1206094
    heftzwecke
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    Thanks, that sounds reasonable. And Rowan, yes that makes sense too. I myself never click on adds or I never click on pop up windows to give your email address either – but still everyone on the web recommends doing these anoing things. That is what’s good about that forum, it’s real people and not marketing.

    #1206095
    tutorsfield
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    • Total posts: 63
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    heftzwecke, post: 244982, member: 88078 wrote:
    I am considering facebook adds. Is it worthwhile the money? I have two strageties in mind: first targeting all herbalists and naturopaths, the second targeting the Canberra region (similar climate, high wages).
    Are facebook adds worthwhile at all and how much money do I have to spend to see results? What are the best strageties for facebook adds?

    We have been advertising on Facebook for a while now, works quite well for us. You just need to keep testing your messages, pictures and refine your audiences. We find boost post works the best comparing to promote page etc. Not sure what your objective is, but for us is to drive traffic to our website. We track traffic coming from Facebook in Analytics, most people are using Facebook on mobile so your landing page and Facebook ad better to be optimised for mobile view. The cost per click can be lower than $0.1 if your post appeals to who you are targeting. Hope it helps.

    #1206096
    heftzwecke
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    What is yuor business?

    #1206097
    tutorsfield
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    We run an online platform that connects students and local tutors. We spent quite a bit of time experimenting Facebook ad as it is a cost effective way to reach our target audiences.

    #1206098
    heftzwecke
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    How much do you spend on one click on your website?

    #1206099
    tutorsfield
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    It varies depending on the post. As I mentioned earlier, the cost per click can be lower than $0.1. The more time you spend on analysing your audiences, the better results you may get.

    There are many great metrics Facebook provides to the page owner such as, you can see what age group is more engage to a particular post, are they female or male. You can also use Google Analytics to give you a more complete picture, such as what time during the day they are more likely to click or engage.

    When advertising on Facebook, you basically pay for a number of reach. E.g. $3 to reach 400 people, if you post is highly relevant to who you are targeting, you can easily expect 30 – 50 people would click to your website.

    The advice I would give is to check out your own personal Facebook page, you should see there are some sponsored posts in your newsfeed, is there any sponsored posts that you want to click on and why? When crafting the post/ ad, always think of what your audience will see in their newsfeed and how you would react if you were them.

    #1206100
    heftzwecke
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    • Total posts: 213
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    Thanks! No hardly ever click on anything sponsored unless I know the people and want to do a favour to them. My first target group is herbalists in Australia but not TAS, NT, WA.
    The first thing what annoyes me with facebook advertising that you have to choose what you want (i.e get more clicks on your website) right in the beginning and it is not one page for adds which opens.

    #1206101
    Corey
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    • Total posts: 568
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    Have you considered buying text links on websites instead?

    Cheers
    Corey

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