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Up0heftzwecke, post: 245078, member: 88078 wrote:Thanks! No hardly ever click on anything sponsored unless I know the people and want to do a favour to them. My first target group is herbalists in Australia but not TAS, NT, WA.
The first thing what annoyes me with facebook advertising that you have to choose what you want (i.e get more clicks on your website) right in the beginning and it is not one page for adds which opens.If you share the same set of characteristics as your target audiences, that case Facebook may not be the best way to reach them.
Have you tried to use the “boost post” function on your page rather than going into ad manager.
By the way, here is a screenshot of our current boost post campaign. We have tried different advertising channels, Facebook seems like is the most cost effective way to us.
Up0Thanks for ‘expanding’ on this answer Byron. We recently ‘had a crack’ at the whole FB marketing thing & due to our ‘giveaway’ it generated much more traction with likes, shares and tags than if we’d just done a general post. Usually we find most people want something for nothing so by offering them the chance of getting ‘something in return’ certainly helped the involvement on that post but unfortunately did not generate any sales for us
Up0GossipBox16, post: 247782, member: 81010 wrote:Thanks for ‘expanding’ on this answer Byron. We recently ‘had a crack’ at the whole FB marketing thing & due to our ‘giveaway’ it generated much more traction with likes, shares and tags than if we’d just done a general post. Usually we find most people want something for nothing so by offering them the chance of getting ‘something in return’ certainly helped the involvement on that post but unfortunately did not generate any sales for us
Food for thought – is a person that will respond to a giveaway because it is a giveaway, the same person that is most likely to appreciate what you are selling?If not, you may have targeted the wrong people.
Up0GossipBox16, post: 247782, member: 81010 wrote:Thanks for ‘expanding’ on this answer Byron. We recently ‘had a crack’ at the whole FB marketing thing & due to our ‘giveaway’ it generated much more traction with likes, shares and tags than if we’d just done a general post. Usually we find most people want something for nothing so by offering them the chance of getting ‘something in return’ certainly helped the involvement on that post but unfortunately did not generate any sales for us
I think Google AdWords is a great platform for targeting people with buying intent that are ready to buy. I feel like Facebook is better for list building and ongoing marketing opportunities and the sale comes later.
For example:
1) provide them with something free in return for an email address
2) add the email address to your mailing list
3) Use a combination of content / email marketing to remarket and bring those visitors back to your site
4) directly sell through email, to a growing list, and promote your specials etc.Email marketing is huge for online stores. I agree that people that want “free” are not often an ideal customer however the aim is to gain more subscribers to your list and then “warm them up” with ongoing marketing to turn them into paying customers. Like Paul said, if they’re interacting hopefully shows an interest in your product.
You should also continue to prune your subscribers, if you’re not getting interactions or opens to your email then delete them from your list.
If you’re simply worrying about likes, shares and comments then you’re going to be disappointed every time. Focus on the actions that drive sales and to me that’s signups with ongoing marketing from a Facebook perspective.
I’m not sure you’ll get direct sales through Facebook on first impressions to potential customers so the email is the most important thing to capture.
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