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  • #990077
    LucasArthur
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    Hi Everyone,

    Hope the weekend was great :)

    Silly question and i will apologise upfront as i am not entirely sure how best to ask it so if it is fairly broad in its query or vague feel free to just bounce it back at me to refine..

    We have come to the conclusion that we now need to engage a little more (a lot really) in the social mediums available such as facebook.. Facebook being our first port of call to check out.. This is something we have known for a little while although not given it the attention required or expected in todays environment. So, where are we at and why the post?

    Am currently looking at running a campaign of sorts through facebook advertising to get more page likes and engagement and am a little confused on what would be the best approach: This is where it gets vague, why?

    We know that you can merely publicise (promote) a recent post or your page or have an advert on the side of the FB page to push people through to you… My query is what is the best way to go about increasing traffic to our page and ultimately our site? Which of the three methods is best or a mixture is best?

    We have refined our audience to female + 25/40ish etc etc..

    Truly, i would love if someone that has past experience could just belt out an overview of what should/could be done to be a little more effective i would be grateful… Any knowledge shared from your experiences in this area would be well received.

    Thanks in advance, hoping to run with something later today on FB to get the ball rolling :)

    Cheers
    Jason

    ps.. i dont mind reading if anyone has any good links as well as i know everyones time on here is precious 😮

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1175361
    AmberS
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    • Total posts: 66
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    Hi Jason

    My advice would be to test each of the different promotion options with small amounts, target the audience and measure. Page promotion is great for getting genuine likes and followers – if you then follow through with interesting content and posts, your engagement will gradually grow. Website promotions and post boosts will have different responses depending on a whole pile of things – the images you use, your copy, days of the week….

    Depending on your budget, throw $20 at each for a day and see what happens, who clicks, where, what do they do when they get to your website…. then do more of what worked. There isn’t a one size fits all solution, and often what you think will work falls flat.

    Best of luck
    Amber

    #1175362
    WebSeed PH
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    • Total posts: 15
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    When you’re extending your presence in social, always remember that it is an immense ecosystem. You should be keen in choosing the right audience or else you’ll be wasting time and effort. Be engaging all the time, always think ahead. It may sound easy but sometimes people are harder to impress. But when you hit the right formula, all efforts will surely paid off

    #1175363
    MissSassy
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    • Total posts: 1,255
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    Hi Stranger ;)

    The wonderful thing with your products is that they are very enticing alone. I would start your ad testing with a very popular item and have people go back to your site to purchase it. Have the price in the details too so it is the very interested who go there.

    It may be good to test locations close by so people can pick up, rather than add a delivery cost to the item. The image will be the main reason people click through so make it a stunning example.

    The advertising is very cheap and very targeted so make good use of that and run a few different ones to see what works, from just $5 per day will get you a good reach.

    #1175364
    help4bis.com
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    • Total posts: 268
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    Facebook adverts… YOU… darn boy… took you a while to get into the 21st century :-).

    We done a little bit, as mentioned you can really target your audience.
    There are a few options you can create like your page or post or website.

    I think if you do an advert use ]hashtags like #help4bis (you should use another one, this is just an example) and the @help4bis

    Reason being that you can use those things as keywords to drive people back to your discussion or post.

    Include short links in your posts and adverts, this to make it easier for mobile users to find and to type in.

    Have the user to action something…. for example have them click on a shortlink so you can see where the traffic or user comes from and is located.

    Then you have the FAN pages, I think they are declining not sure have to go back to my notes…. FAN pages are the most sure way to get liked. Users have to click like before they can see what you post.

    Have you looked at:
    – Hootsuite, you can have it post for you on the best posting time related to your social networks… (We are hootsuite partners so happy to help but also mentioned as I am biased)
    Linkedin post
    FB thingy but for sure you seen these.
    – Social examiner

    (ok I get of the forum now :-))

    #1175365
    JohnW
    Member
    • Total posts: 2,642
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    Hi Jason,
    Before you go ADVERTISING for Facebook likes, you may want to find out how it is “worse than useless”…

    Why Copyblogger Is Killing Its Facebook Page

    “Fan numbers mean jack
    Here’s the first thing you need to know about social brand presences: Your fan and follower numbers mean absolutely jack. (Complete the phrase with the word of your choice after “jack,” if you feel so inclined.)”

    Watch the video embeded in the page or go to this You Tube page and read the original summary:

    Facebook Fraud

    Published on 10 Feb 2014

    “Evidence Facebook’s revenue is based on fake likes.

    I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel.

    The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged. (The Washingtom Post: IG report: State Department spent $630,000 to increase Facebook ‘likes’)

    I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat. I was surprised to discover something worse – false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.

    And it’s possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes.”

    Good luck & regs,
    JohnW

    #1175366
    help4bis.com
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    • Total posts: 268
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    Nice eye opener :-).

    #1175367
    AmberS
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    • Total posts: 66
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    I still say there can be good value in advertising on Facebook if you target and monitor things.

    I run a number of Facebook campaigns for clients, including their regular social post, page promotions, website promotions and post boosts – I haven’t seen the sort of behaviour detailed in the video.

    The locations of the people reached, liked and engaging are all ‘normal’ looking, overall engagement has increased on the organic content and clients are seeing the enquiries and web visits coming through.

    Maybe it is because I very specifically target audiences, tending towards cities rather than broad country targets?

    To write off the platform based on this guy’s observations and limited experiments is a bit short sighted. Different markets, businesses and audiences suit different marketing channels, find the ones that work for you.

    #1175368
    JohnW
    Member
    • Total posts: 2,642
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    AmberS, post: 204028 wrote:
    To write off the platform based on this guy’s observations and limited experiments is a bit short sighted.
    Hi Amber,
    With respect, I’m not writing off Facebook and I did not say don’t advertise on it.

    I was specifically referring to the tactic of using it to advertise for “likes”.

    PS. It is “these guys” and the USA Inspector General’s observations that are referenced above.
    Regs,
    JohnW

    #1175369
    AmberS
    Member
    • Total posts: 66
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    JohnW, post: 204056 wrote:
    Hi Amber,
    With respect, I’m not writing off Facebook and I did not say don’t advertise on it.

    I was specifically referring to the tactic of using it to advertise for “likes”.

    PS. It is “these guys” and the USA Inspector General’s observations that are referenced above.
    Regs,
    JohnW

    Your dismissal of page promotion seems to based on this article and video, concerns I have with statements like “worse than useless” are that those results are not the same for everyone or every business. The Virtual Bagel example mentions they advertised purposefully in countries known fro Facebook like spam. Without knowing how the rest of the campaigns were targeted (he just mentions broad country targeting and ‘cat lovers’) – this seems to me to be exactly the sort of Facebook promotions the ‘buy your likes’ guys are looking for. Something is going on with this video and example (it makes for great, controversial link bait) because I have never seen it across different markets, different countries – not saying it can’t and doesn’t happen, saying it isn’t a given that a page promotion will end in spam likes

    I can speak from my experience and page promotions, when used well, in targeted bursts with a clear intention and follow up do work – to increase legitimate likes, to increase organic engagement and drive quality web traffic. I certainly wouldn’t recommend throwing $630,000 at it without checking what traffic it was attracting.

    #1175370
    Patto
    Member
    • Total posts: 50
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    Hey Jason,

    Nice site.
    It seems that you may need to define the end goal before starting. Is it to gain more following on FB, to generate engagement or to sell more products?

    If it is to sell more products, I would not run a campaign on FB aimed at getting more likes.

    I would instead run a campaign to a very specific offer on your site and run a website conversion campaign. Generally the better the offer, the better the response. For example, I’ve seen printing companies running rock bottom price offers on FB with great success. This is because they can afford to do that, as they understand the value of gaining a new client.

    As an example, you could run a campaign on something from http://simplyreplica.com.au/product-category/tolix/ since it low barrier and could get some sales. Try and stack as much value on the offer as possible.

    You mention the audience being female + 25/40ish….
    The great thing about Facebook is the Audience Insights tool. You’ll be able to really dig deep into that audience. The more specific you go the better your campaign.

    Better still, you website already getting a fair amount of traffic (2-3k per month) so what I would do if I was you, is create a website custom audience. The process is quite simple.

    Facebook give you a bit of code to place on your site, and it begin collecting you audience, so that you can then market to that audience on FB, you can do and probably get a great ROI since those visitor have already been on your site.

    However, what you can do instead, is build that audience, then create a “lookalike audience”. So FB will look at your website visitors and generate a similar group for you!

    This work very well in defining your audience on FB.

    I hope this helps.

    Best,
    Pat

    SimplyReplica, post: 203950 wrote:
    Hi Everyone,

    Hope the weekend was great :)

    Silly question and i will apologise upfront as i am not entirely sure how best to ask it so if it is fairly broad in its query or vague feel free to just bounce it back at me to refine..

    We have come to the conclusion that we now need to engage a little more (a lot really) in the social mediums available such as facebook.. Facebook being our first port of call to check out.. This is something we have known for a little while although not given it the attention required or expected in todays environment. So, where are we at and why the post?

    Am currently looking at running a campaign of sorts through facebook advertising to get more page likes and engagement and am a little confused on what would be the best approach: This is where it gets vague, why?

    We know that you can merely publicise (promote) a recent post or your page or have an advert on the side of the FB page to push people through to you… My query is what is the best way to go about increasing traffic to our page and ultimately our site? Which of the three methods is best or a mixture is best?

    We have refined our audience to female + 25/40ish etc etc..

    Truly, i would love if someone that has past experience could just belt out an overview of what should/could be done to be a little more effective i would be grateful… Any knowledge shared from your experiences in this area would be well received.

    Thanks in advance, hoping to run with something later today on FB to get the ball rolling :)

    Cheers
    Jason

    ps.. i dont mind reading if anyone has any good links as well as i know everyones time on here is precious 😮

    #1175371
    Jenny Spring
    Member
    • Total posts: 597
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    SimplyReplica, post: 203950 wrote:
    Hi Everyone,

    Hope the weekend was great :)

    Silly question and i will apologise upfront as i am not entirely sure how best to ask it so if it is fairly broad in its query or vague feel free to just bounce it back at me to refine..

    We have come to the conclusion that we now need to engage a little more (a lot really) in the social mediums available such as facebook.. Facebook being our first port of call to check out.. This is something we have known for a little while although not given it the attention required or expected in todays environment. So, where are we at and why the post?

    Am currently looking at running a campaign of sorts through facebook advertising to get more page likes and engagement and am a little confused on what would be the best approach: This is where it gets vague, why?

    We know that you can merely publicise (promote) a recent post or your page or have an advert on the side of the FB page to push people through to you… My query is what is the best way to go about increasing traffic to our page and ultimately our site? Which of the three methods is best or a mixture is best?

    We have refined our audience to female + 25/40ish etc etc..

    Truly, i would love if someone that has past experience could just belt out an overview of what should/could be done to be a little more effective i would be grateful… Any knowledge shared from your experiences in this area would be well received.

    Thanks in advance, hoping to run with something later today on FB to get the ball rolling :)

    Cheers
    Jason

    ps.. i dont mind reading if anyone has any good links as well as i know everyones time on here is precious 😮

    Hi Jason

    Facebook advertising is brilliant as long as you create the right profile audience and optimise your ads correctly.

    1. you MUST use Power Editor, if you don’t you’ll pay at least 20c more per click than those who are using it.

    2. you want to optimise for CLICKS, and pay at last 6c above the going rate. Otherwise your ad won’t make it into the newsfeed.

    3. forget right-side ads. Period.

    4. dark post ads are the way to go — use Power Editor to do them. These are ads that are not visible on your page.

    5. do a combination of ‘organic helpful’ ads and sales ads.

    6. don’t load up all your ads in one hit, Facebook is getting super tough and will close down any account that gets this wrong. Load up an ad, wait for approval then load up the next one.

    7. use image size 1200×627 png.

    8. expect to spend your first $500 getting back data, rather than making sales. You might snag it and make some sales, but if you consider that collecting data is totally invaluable, set your expectations on that instead.

    9. split test images. For every ad.

    10. split test ad copy. For every ad.

    11. best to set up a 3-step funnel, but if you aren’t familiar with that, then just do your best.

    12. best to send to a landing page that matches the ad

    13. load on your conversion pixels — this is ABSOLUTE MAGIC. Even if you don’t get the email address from the person, you’ll be able to RETARGET another ad at them.

    14. load up all your email addresses, create a lookalike audience, and run ads specifically at these people

    15. watch your ads for 3-5 days. After 5 days, switch off the ones that aren’t doing well.

    16. at this time of hte year, expect that it will take 2-3 days for ad approval (I know you think it gets approved immediately — it doesn’t!!), and then another 5 or so days to take wings. This is a busy time of the year.

    Okay, that should keep you going for a while. HOpe this helps.

    If you want an ad and funnel specialist, I’ve got 13 businesses I’m running ads for at the moment so have plenty of insider secrets I employ beyond what I’ve outlined.

    Get advertising right, you can just not worry about SEO anymore… kind of.

    Jenny
    [email protected]

    #1175372
    Jenny Spring
    Member
    • Total posts: 597
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    JohnW, post: 204009 wrote:
    Hi Jason,
    Before you go ADVERTISING for Facebook likes, you may want to find out how it is “worse than useless”…

    Why Copyblogger Is Killing Its Facebook Page

    “Fan numbers mean jack
    Here’s the first thing you need to know about social brand presences: Your fan and follower numbers mean absolutely jack. (Complete the phrase with the word of your choice after “jack,” if you feel so inclined.)”

    Watch the video embeded in the page or go to this You Tube page and read the original summary:

    Facebook Fraud

    Published on 10 Feb 2014

    “Evidence Facebook’s revenue is based on fake likes.

    I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel.

    The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged. (The Washingtom Post: IG report: State Department spent $630,000 to increase Facebook ‘likes’)

    I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat. I was surprised to discover something worse – false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.

    And it’s possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes.”

    Good luck & regs,
    JohnW

    Hi John
    Usually you are right on the money, however this information is about getting Likers. This isn’t about using Facebook as an advertising platform. Apples and oranges. Facebook is another method of attracting traffic, and its a beaut!

    Jason was referring to Facebook advertising.

    #1175373
    JohnW
    Member
    • Total posts: 2,642
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    Jenny Spring, post: 204148 wrote:
    Hi John
    Usually you are right on the money, however this information is about getting Likers. This isn’t about using Facebook as an advertising platform. Apples and oranges. Facebook is another method of attracting traffic, and its a beaut!

    Jason was referring to Facebook advertising.
    Hi Jenny,
    I have no problems with using Facebook advertising correctly.

    I posted the warning because Jason’s original post said:

    “Am currently looking at running a campaign of sorts through facebook advertising to get more page likes…

    Regulars of FS will be aware that threads about advertinig for Facebook likes are posted regularly.

    If you search on FS for, “advertising facebook likes” there are 7,840 pages returned and this thread is top of the list.

    It is good that you and Amber are providing advice on the proper use of Facebook advertising.

    I humbly suggest that my post was accurate, did relate to part of Jason’s question, if not as he intended it, then certainly as it was stated.

    I’m sure there are other folk reading this thread who found the warning about advertising for “likes” informative and useful.
    Regs,
    JohnW

    #1175374
    JohnW
    Member
    • Total posts: 2,642
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    I had not intended to jump back in here but in case folk don’t think the issue is real, what better place to research it than Facebook?

    Here is a sample of Facebook Community questions from irate Facebook advertisers.

    Is advertising giving me “fake” likes.
    Matt, “I have noticed that the more page “likes” I’m getting from paid advertising, the less interaction and feedback I’m getting. I notice that the people who are liking my page from paid advertising don’t seem like genuine users.”

    James:I have just ruined my 3-year established page completely by paying FB for a campaign to boost my page likes from 3k to 23k likes. My engagement has gone through the floor and all I want to do is delete the 20,000 new likes as they have actually made my group useless. I am so effing furious that FB tells you to buy their ads (to boost page likes / engagement etc), then screws you (every mug like me that has paid to boost page likes is now finally realizing that if you buy likes from ANYWHERE including FB, your engagement shoots down – ie how many people see your posts will simply get smaller and smaller).
    And the worst bit – NO-ONE AT FACEBOOK WILL EVER GIVE YOU A SOLUTION OR EVEN JUST A REPLY. I’ve just given them $2,000 in ad revenue. Others are right this minute paying billions to FB only to ruin their own pages.

    DO NOT PAY FB TO BOOST YOUR PAGE. YOU WILL REGRET IT.”

    Suspicious likes through Facebook Advertising.
    Josh: “i am pretty annoyed that i am paying for likers that are not remotely interested in my page. Facebook, Can YOU answer why this is as its come through YOUR advertising system”

    Fake Facebook Likes.
    Frank, “I need this looked at immediately. We threw in thousands of dollars into help our business grow on facebook into Facebook promotions. What we got was thousands of likes from fake users in Brazil. Not one of these users engage. WE NEED THIS FIXED.”

    Jason, “Same position, I am helping my friend’s restaurant with his page however it is extremely difficult because he purchased likes from this company who got him a bunch of profiles that seem to be bots.

    It skews the data and it proves difficult to do proper marketing. Would appreciate a Facebook representative to provide a solution about getting rid of the likes.”

    How do I remove fake likes from my business page? (Gating the page doesn’t work).
    Rachel: “Like many users who have complained, I paid for targeted advertising and instead received completely irrelevant users. Now only 18 people are seeing my posts, regardless of “quality.” I once was able to remove individual users, but no longer seem to have that option.

    I have gated the page so that the country these users all seem to be from (100% from Iraq) should theoretically be removed, but they are not.

    Now what? I paid money for this product and it has ruined the social media I have built. Do I need to start from scratch now?”

    Facebook’s reply:Only the age restriction setting removes people from your Page.”

    Karen:Exactly the same problems and No, I won’t be giving facebook anymore money. I have nearly 3000 real customers and facebook show my status to just 20-30 people? I have fake bad reviews from people who have never bought from me, lowering my star rating. What a farce!”

    Julie-Anne: “So frustrating. I am in the process of loosing everything I have built up over the last year adn can’t get any response form Facebook. grrrrrrr!!!

    It seems the fake likes problem is bad enough for someone to set up a website dedicated to it: https://www.removelikes.com/. I have no idea whether this site is useful as I’ve never used it.

    Newbies, I suggest you find a specialist who knows what they are doing before you jump into Fb advertising.

    Do Facebook Ad managers offer guarantees against this sort of problem? It would be a big draw card to me.

    Caveat emptor (buyer beware)
    Regs,
    JohnW

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