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July 23, 2015 at 11:48 pm #992377Up::0
Hi All
I have been contacted by Facebook to advertise with them at a cost of $25 per day with a 30 day period no opt out in the 30 days.I am doing as much research on this as I can before making a decision. I have written a book and that is what I will be marketing along with drawing traffic to my website and likers to my Facebook page.
My question is has anyone used Facebook advertising and had an increase in sales and traffic or is there a better way I can use my money and if so what do you suggest I invest marketing money into.
Sal
July 24, 2015 at 12:36 am #1186050Up::0Hi Sal!
Great question. In my experience, Facebook advertising done right tends to have a pretty good return on investment, compared to other channels.
I prefer to focus on sending leads directly to some kind of opt in on your website, rather than trying to get likers or direct sales. It’s much more valuable to get them into your database than liking your Facebook page.
Trying to make a direct sale to an audience that doesn’t yet know you will have a low conversion rate, so I’d also avoid that. Promote your book to your email database and you’ll get a better conversion rate.
I’d do a campaign starting with promoting a free opt in on your website (e.g. the first chapter of your book as a free download) and then a few days later, send an email to anyone who opts in and promote your book for sale.
$25/day for 30 days is quite a bit to invest when you’ve never tested out your campaigns before, but if you were planning to spend some money on advertising, this is probably one of the better channels to invest it in.
Please note that this is all very general advice based on my experience with other clients (who don’t have the same audience/product as you).
Really hope this helps! Hopefully some other FS’ers can provide their own fb advertising experiences as well.
Angela
July 24, 2015 at 1:07 am #1186051Up::0Hi Sal
I agree with Angela, done right Facebook Ads are a great investment. We have 2 author clients and they both use Facebook advertising differently. 1 is an established author with multiple books, multiple websites and a foothold in the USA. She uses Facebook ads to boost mailing list sign ups because she has multiple products to market. She is 100% committed to FB but alternates between post boosts and promote page ads. She also only has to turn the ads on for 1 day, 7 days etc so I am not sure why you have to commit to the 30 days especially if you haven’t used them before. I would see if you can do a post boost to sample the tool for 24 hours and watch the results (something like $24 for 24 hrs). Anytime she offers something in the post like a free download, cheat sheet etc she always gets more traction but make sure you target your audience right to maximise your chances. I would also like a page that does something similar to your page/book and watch and learn if you are still unsure.Our other author is a self published debut author and we use post boosts of fantastic info graphics to get page likes, post likes and always include a link for more info about his book. Facebook users love a good picture so make it worth their while to look. His goal is more page likes so people can get to know him and his book. We also use Twitter to establish his profile and are currently designing his website which will be our next focus. Because he doesn’t have a website yet his Facebook Author page is his platform.
Good Luck, book sales are hard work but remember no best seller happened overnight!
Regards
NicolaJuly 24, 2015 at 2:40 am #1186052Up::0Thank you so much for such in depth replies it means a lot. I currently boost my posts etc but the Facebook advertising deal was to work with a professional ad designer and they can target audiences that are interested in people who are similar to what I do.
I will keep looking into it. ThanksJuly 26, 2015 at 4:28 am #1186053Up::0If I were you, before going with the Facebook offer (honest, I have never heard of Facebook making such propositions to their users – is it really Facebook that has contacted you?) play around with Facebook Ads by yourself for a little while. Do some research so you have a decent understand of how it works and then invest $5-$10 a day of a campaign or two to test the waters. You may get a decent bang from your own efforts.
July 26, 2015 at 11:01 pm #1186054Up::0Hi Paul,
I originally contacted facebook for hints on how to target audiences and then they contacted me back with the deal as mentioned above so I do know for sure its facebook. I have ran ads myself and had good results but my problem is targeting. its easy to run an ad to gain page likes but I am hoping to run an ad that leads to sales.July 27, 2015 at 4:15 am #1186055Up::0As Paul mentioned – you need to test and make sure your campaigns are successful. The beauty of Facebook advertising is that you can really narrow down on your targeted audience (once you know who that is), within a budget. If you participate in Facebook groups to test the waters. You can really find out what your market is currently looking for and offer your solution to that problem. Create an effective landing page and images that are relevant. Lead them onto the landing page first with a good incentive to sign up for more.
July 30, 2015 at 9:48 am #1186056Up::0Hi Guys
We have had mixed experiences with Facebook marketing for our pre-launch to date. Have now setup a meeting with ADP (https://www.apdgroup.com/) who come recommended and we will look to their advice.
Best thing for us early doors has been old school word-of-mouth and doing marketing that doesn’t scale quickly like just networking and asking existing users to tell their family/friends and seek references.
Best,
GeoffAugust 11, 2015 at 5:45 am #1186057Up::0Facebook marketing is good but before you start please make sure you follow this checklist:
1. Optimize Your Page
2. Research your audience
3. Decide which campaign you’ll run
4. Create remarkable ad
5. Create campaign and monitor these campaign
6. Install conversion tracking in website
7. Optimize campaign regularly.Thanks
August 14, 2015 at 9:40 pm #1186058Up::0Promoting page is good to get followers. It is quite easy to get a few hundred of them within just a few days.
Boosting posts helps you reach people. However, so far I have not seen many sales from it. At this stage there is no ROI. I think I may not be doing something properly though.
As for Facebook ads – I have seen them but never knew how to create one. Is it any different to promoting page and boosting posts?
August 15, 2015 at 3:18 am #1186059Up::0motherandbabyshop, post: 219094, member: 69704 wrote:Promoting page is good to get followers. It is quite easy to get a few hundred of them within just a few days.Boosting posts helps you reach people. However, so far I have not seen many sales from it. At this stage there is no ROI. I think I may not be doing something properly though.
As for Facebook ads – I have seen them but never knew how to create one. Is it any different to promoting page and boosting posts?
The big problem i see is people say you need to get followers or likes, just getting followers or likes is pointless unless you are getting people who are interested, i speak to friends who say they are following 200 things, oh do you buy i ask, no not interested but they asked me to follow.
Heaps of followers will give zero roi unless they are quality followers, dont fall for the trap spread by some marketers who say just get followers or likes, its a waste of time and money.August 15, 2015 at 9:52 am #1186060Up::0So… do you think choosing the right target group (in my case women aged 20 – 40 interested in children, parenthood, toddlers, babies etc.) is not the right way to attract the followers? If so, what is?
August 17, 2015 at 10:17 pm #1186061Up::0I agree with Paul, reduce your budget to $5-10 per day and see if it works. With FB you could even go lower e.g. $3-$5 per day for a test.
But it really does comesdown to testing, understanding your audience and seeing what works for your business.
I will give you an example. We run a highly engaged page with 65,000+ likes – https://www.facebook.com/seniorsdiscounts. Even though it’s a discount website when we publish a discount on FB the engagement (sharing, commenting, liking) is poor, maybe 20-50 likes and a couple of comments. The ROI is poor. However, if we share the right post we will see the likes take off, just like this post (with no boost) – https://www.facebook.com/seniorsdiscounts/posts/10155969263385118. The ROI is still poor but what we get is huge flow of traffic to our website = new sign ups = ongoing ROI when we contact our members via email.
So you need to test and looking at Facebook on its own as a poor Return On Investment is incorrect. You need to take a holistic approach and see it as part of your entire marketing strategy.
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