Home – New Forums Marketing mastery Facebook Fan Page for Business – HELP!

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  • #970479
    ICT Guru
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    G’day Flying Solo Peeps and Peepettes!

    I’ve decided to take a giant leap of faith into the wonderful world of Facebook and create a fan page for my Technology Coaching business but I’ve come down with a severe case of Hamster Syndrome.

    Sometimes knowledge is a curse and having a lot of technology/business knowledge is not doing me any favours right now. I’ve got a bunch of ideas of what I should put on my Facebook page but I’m not sure where I should begin…

    …and I’m turning to the community to help pull me out of my hamster wheel!

    So….

    1. Was there something special that you included on your Facebook Fan Page to make it interesting and relevant to your readers that helped you stand out from the crowd?

    2. How has Facebook Fan pages helped you market your business to the world?

    Thanks HEAPS!

    AJ~

    #1044437
    Alan Maddick
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    I think facebook pages are facebook pages.. they should look professional etc but i don’t think there are any tricks. Just get it up some viral marketting and maybe a paid ad or two and you’ll have plenty of fans in no time.

    For us no actual $ benefit yet now 6 months in, some of our clients in more “homey” industries are smashing it with very little effort, a couple of them have generated $20-$50k revenue directly from facebook in a few months with no expenditure. i think the more home/lifestyle type products & services are a good fit with facebook

    #1044438
    MotorMouthAdvertising
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    Hi AJ,

    I love facebook (and twitter) as a way of connecting with the community and other businesses. It has worked really well for my business. I would recommend talking to Yolande from Social Buzz http://www.socialbuzzonline.com.au/ for some hints and tips.

    Feel free to add me as a friend so you can check out my facebook page too! http://www.facebook.com/pages/Motor-Mouth-Advertising/114691988575725?v=wall

    #1044439
    Serena Star Leonard
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    We use Facebook and Twitter and we are BIG fans, and get lots of traffic to our websites, and have several customers as a result. The key is to be personable, consistent and give value. Remember the mindset people are in when they are in Facebook – they are generally there for personal reasons, so do as the natives do!

    Be friendly, authentic and interesting – post relevant stuff and it doesn’t have to be all about you.

    There are now plenty of great plugins and add ons you can use, but at the end of the day people need to get some sort of value from you, whether it be information, inspiration or entertainment.

    Good luck!
    Serena : )

    #1044440
    James | Bay Beans coffee
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    I agree with Serena here, after learning a little from trial and error. Not that I could see any mistakes, but you know when you get the formula right, things just begin to work?

    I used to use FB and Twitter to tell people about what I am selling – that didnt work too well, not that there were any red flags, it was just not producing any results. I decided to relax a little, well a lot, and now people approach me, when they discover what I do, because they wanted to know more.

    Think, walking into a shop, to browse, in comfy jeans and t-shirt.. ipod in ear and a pesky sales guy says “hey, look at this, look at that”. You reply with,”just looking for the moment” and make a bee-line for the door. = lost sale, maybe forever..

    On the flip side, think about walking into a hardware store, wanting to buy a M5 Torx head bit… Not one sales person to be found! Arrgh..

    The first scenario is social media. the second scenario is your online or bricks and mortar businesss. get the formula right. social media people want to browse. website shoppers want info and to buy.

    I also find that I get a lot more interest from facebook for my visual design interests, because the medium is right for visual stuff. if I was selling legal services, I dont think my customers would be in the mood to engage with me on FB.

    #1044441
    CSM
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    ICT Guru, post: 54213 wrote:
    G’day Flying Solo Peeps and Peepettes!

    I’ve decided to take a giant leap of faith into the wonderful world of Facebook and create a fan page for my Technology Coaching business but I’ve come down with a severe case of Hamster Syndrome.

    Sometimes knowledge is a curse and having a lot of technology/business knowledge is not doing me any favours right now. I’ve got a bunch of ideas of what I should put on my Facebook page but I’m not sure where I should begin…

    …and I’m turning to the community to help pull me out of my hamster wheel!

    So….

    1. Was there something special that you included on your Facebook Fan Page to make it interesting and relevant to your readers that helped you stand out from the crowd?

    2. How has Facebook Fan pages helped you market your business to the world?

    Thanks HEAPS!

    AJ~

    I would suggest creating a funky landing page. You can do this through the Static FBML app. This enables you to use facebook markup language (almost like html) to create a page.

    Then you can set the default landing page for your visitors.

    Here’s a mashable article about this: http://mashable.com/2010/02/22/build-facebook-landing-page/ They explain much better that I can :)

    In a new project I started, I found facebook to be a way of finding and keeping regular viewers. In this initial part of the project I find that building a community is more valuable to me than trying to push sales…For now anyway…

    The key thing is to interact with your community. This builds trust and familiarity. Then when you want to sell them something you already have the rapport.

    #1044442
    socialbuzz
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    I agree with James, if you relax and don’t over do it, all will fall into place i.e. regarding your business selling, so to speak.

    On the other hand personal conversations go a long way, because you are making friends, friends for life that you can count out.

    Helping each other is a 2 way street, if your a taker then you won’t get very far and most likely people will block you.

    All will occur naturally as facebook and twitter are communication tools, so you will get people who do and do not like you, as your personality will show through, no different from a real life face to face situation.

    So if you are not good with people, my advice is to get someone who is. We are not all people people and that is okay.

    It’s important in Twitter to follow people to let them know you exist. Once again this is no different to going to events, networking breakfast etc, except that you have 1000’s more people to communicate with rather not the same 30 people every week.

    Find people that interest you and before you know it, you’ll have your own group of followers.

    #1044443
    Lara Kilborn
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    • Total posts: 27
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    Hi AJ,

    A Business facebook page or twitter account (or any other social media) should be seen as one part of your overall marketing stratgey. What is it you are hoping to achieve from your facebook page? Could be branding, could be lead generation, could be multiple things.

    We use our facebook page for building a sense of community with our clients and for ‘sharing’ good news and event photos etc. It is very much for the ‘social side’ of our business.

    Our twitter account has a different purpose and LinkedIn another purpose all together.

    Where abouts are you based? I may be able to suggest some people to assist you.

    Kind regards,

    Lara Kilborn
    Business Development Manager
    Business Enterprise Centre – St George & Sutherland Shire Ltd
    Winner of 2010 Best Metropolitan BEC in Australia

    Website: http://www.becsmallbiz.com.au/
    Facebook: St. George and Sutherland Shire Business Enterprise Centre (BEC)
    Twitter: BECSMALLBIZ
    Linked In: http://au.linkedin.com/in/larakilborn

    #1044444
    The Internet Bloke
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    SmallBusinessWorks, post: 54221 wrote:
    i think the more home/lifestyle type products & services are a good fit with facebook

    I agree. But there’s also great scope for people in more “serious” professions and industries to lighten up a bit, and position themselves differently to others in their market.

    Case 1: HVLS Inc.

    This company is in the boring industry of high flow ventilation fans. Nothing exciting. But they found a way to differentiate themselves from others in the industry. Here’s their story.
    http://www.perrymarshall.com/marketing/big-ass-fans/

    PLEASE read Perry Marshall’s article. you’ll learn a lot about marketing your business.

    And their fan page of over 2,000 readers.
    http://www.facebook.com/bigassfans#!/bigassfans?v=wall

    Case 2. Blendtec
    Blendtec are a manufacturer of expensive, high quality blenders. They were about to go broke when the owner had an idea that turned his company around: making video clips of stuff being destroyed in his blenders.
    Almost everyone on the internet has heard of or watched the you tube clip of an iPhone being “blended” by the homey guy in the white coat.
    http://WillItBlend.com

    Their fan page – with over 54,000 fans
    http://www.facebook.com/BlendTec

    regards,
    Eric G.

    #1044445
    Anonymous
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    Nice examples Eric. Thanks for posting them =)

    #1044446
    ClareS
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    I agree with Lara – the new trend is to create a community – a place of trust, interest and fun with your Facebook Fan Page. People are on Facebook for fun/reviews firstly – so make it a good experience for them.

    #1044447
    ERPSpecialist
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    • Total posts: 72
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    Hi AJ,

    I can relate directly to your question and dilemma. We are a tech/communications type company and have much in common with you.

    I started a Facebook page for our company Here and I have been on the big learning curve ever since. I think our page has alot of room for improvement .. ( I have high standards) but I have been told by everyone to just get something done and improve it as you you go. I have spent many nights doing a goggle search and learning how to customize the page, create a landing page etc. It takes time and the main thing is to roll your sleeves up and get started.

    So far it has cost me nothing, and we have had no return from it, but that is to be expected. when we get the page to be acceptable, we will begin advertising on Facebook.

    Please feel free to contact me directly. I would be happy to talk with you since we have similar businesses and can possibly help each other.

    Cheers Bruce

    #1044448
    Tracey Baird
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    • Total posts: 20
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    Hi AJ,

    I’m sure you’ve heard the term “Version 1 sucks”, get it up there then go about putting the bells and whistles on. The reality is most fan pages don’t have anything other than the standard setup so the only thing worse than a standard page is no page at all.

    The best thing I ever did with my facebook fan page when to build interest was to invite new fans to be my personal friends. It means I have to keep my personal page clean for business purposes but has allowed me to make personal comments on my fans walls and attract even more attention to myself and my business page.

    My advice is – get your page up then add your Welcome page, an invite friends tab and a shop front if this is applicable. The most important aspect though is to have interesting posts, links and activity on your site. Put up video tips, include notes, links to your website or blogs of interest – I’m sure you know the stuff.

    Good luck – get your page up – remember version 1 sucks but it doesn’t matter! You’ll build your outstanding page from there.

    Trace
    WorkoutRightNow
    Amazing Business

    #1044449
    SheInspires
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    I’ve two sites on facebook now and am learning slowly, slowly!

    I know facebook is bringing us – for both sites – online competition entrants because I see the direct results coming in so that’s rewarding.

    What’s worked well for me to get them going and learning about how to get results is to have the help of my internet marketing helper – she’s mid-20’s and completely at ease on facebook.

    I’m enjoying sharing other’s links and shout outs, seeing the connections between sites and how social it all is.

    I’d love to know if the facebook advertising is really worthwhile – how to make that work effectively. From my initial investigations it looked like I could easily spend a lot of money and not get the results because of a steep learning curve. Has anyone had that sort of experience or is it much easier than that?

    Cheers,
    Belinda

    #1044450
    ERPSpecialist
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    Our work in Progress .. Version 2 .. Version 1 got accidentaly deleted!

    Click here

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