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  • #989222
    EthanBBB
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    I have started to try and grow my Facebook page for my new business (Bigger Better Bets) but am interested in what people think of paid Facebook advertising. I have tried a few test adds with mixed success.

    Do people find Facebook advertising has increased engagement?

    Is it a matter of trail and error to find what kind of ads are best for each situation or have people had better success with certain ad types?

    #1170993
    NM Books
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    • Total posts: 42
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    Hi there

    I been wondering the same thing.

    I will be very interested to see what others think to Facebook advertising and what works best. Maybe different industries work better than others?

    #1170994
    MissSassy
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    The most amazing thing about Facebook advertising is just how specific you can be when targeting.

    There is no other advertising that lets you pick so many factors to get you ads in front of the right people.

    #1170995
    Jenny Spring
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    It is brilliant.

    I’m running ads for 10 businesses right now. Not the promoted post rubbish, proper segmented targeted ads. They work really well, and I’m using Adwords less and less.

    For example, I can push an ad at someone who has visited your website, or someone who is a fan of your competitors pages, or someone on your email list. I can pull in your email list, and create a lookalike audience from it, which may take a list of, say 500, and build a lookalike of, say, 150,000 that I can target.

    Nothing like it out there.

    However, the ad features that you access outside Power Editor aren’t great. You really need to use Power Editor to do all of this.

    Jenny

    #1170996
    garysvpa
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    I recently bought a magazine on How to Start an Online Business. It listed google ads and facebook as one of the best ads to do. The good thing about facebook is the market is targeted, even income. But still, it will depend on the kind of product you are selling.

    #1170998
    Byron Trzeciak
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    Hi Ethan,

    You need to ask yourself what is the goal for your paid advertising? Are you looking for more ‘Likes’ to your page and if so what is the return on that for your business? If your aim is to gain ‘Likes’ you have to ask yourself what that will achieve. I’ve typically found advertising for ‘Likes’ is a waste of money as it leaves you wondering whether or not your campaign was a success.

    In my experience Facebook advertising doesn’t not necessarily increase engagement and therefore does not provide any additional opportunity to gain organic ‘Likes’ through future engagement.

    Do you have a website? What services do you offer and how do you generate income? I couldn’t see whether you had one or not and in my opinion your website, or landing page, is where the conversion takes place and where you can generate income and leads. Your aim should be to gain traffic from social platforms and convert that to your goals.

    There is a significant difference in the way users use Google in comparison to the way they use Facebook too. For example:

    “When users search on Google they have a specific intent in mind, which often boils down to knowing, going, or doing. Each one of these intents is a type of question which requires a specific answer

    “People on Facebook use the social network with varying intent. They do not go to Facebook to answer a question, get directions, or perform an action. According to a recent study, the number one reason users are on Facebook is to be entertained (number two is to kill time). They are browsing around looking for entertaining, interesting, or engaging pieces of content. If you are trying to sell to users whose intent is to browse and be entertained and engaged, they are not going to buy.”

    When you’re talking about betting, and sports, it is a form of entertainment and for that reason you may have much greater success on a platform such as Facebook if you can engage with them in the right manner and at the right time.

    Many people watching sports also browse Facebook within breaks in the game or to abuse umpires and banter with friends or family, this is not something that occurs within search engines.

    With adwords you “may” be better to use ad networks and creating adverts for sporting networks and non competing betting sites rather than advertise on a particular keyword.

    Cheers

    Byron

    #1170999
    EthanBBB
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    Thanks Byron.

    Yes we have just finished the majority of the set up on our website. This is where we want people to go long term as eventually they will be able to sign up there to our paid subscriptions we will offer.

    I agree that the biggest problem with Facebook ‘Likes’ is that it can be hard to identify if they are actually being successful. So far the ‘Likes’ we have been getting have had very low engagement.

    #1171000
    IncomeShield
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    It depends and varies in my experience.

    Sometimes, new “likers” will like pages but never engage with content while others will initially like some of the content posted in the following days and weeks and then tail off with their engagement.

    I think a lot depends on how targeted your ads are in the first place. The more specific ads can target people with a really strong interest and connection and they’re more likely to engage going forwards and become customers. A less targeted ad can sometimes get more likes but they’re not that interested in your brand/business overall so it’s not going to help you too much in the long term.

    You are probably therefore better off structuring your ads around particular campaigns and aiming for conversions and business off the back of these, rather than going after more likes. Power Editor has been mentioned and I definitely agree with trying it out to really target any ads that you do on Facebook.

    As has already been highlighted, a Facebook like is absolutely no guarantee of custom but targeted likes have a better chance of bringing potential customers to you.

    #1171001
    Video Production Sydney
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    I think that it is good to give Facebook customers lots of free value before you sell them a product based on the face that no one on facebook is on there to buy anything, they are just there to socialise

    #1171002
    King Creative
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    Hi Ethan,

    I agree with Byron, you have to determine what your objectives are when it comes to Facebook advertising. Do you just want people to ‘like’ your page or do you want more people who are interested in your content and interact with your page? Another thing to remember with Facebook is that the change in the algorithm means less than 2% of your Facebook followers actually see your posts in their news feeds, that’s why you might see the same people always liking or commenting on your posts.

    I’d suggest building your email list so you can contact potential customers outside of Facebook. There are loads of apps that can help you build a contact list.

    Good luck!

    #1171003
    Jenny Spring
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    EthanBBB, post: 198476 wrote:
    I have started to try and grow my Facebook page for my new business (Bigger Better Bets) but am interested in what people think of paid Facebook advertising. I have tried a few test adds with mixed success.

    Do people find Facebook advertising has increased engagement?

    Is it a matter of trail and error to find what kind of ads are best for each situation or have people had better success with certain ad types?

    Hi

    I’m running ads for 10 clients right now, from horse pasture to whale watching tours to kids swimwear to online homewares, and across the board, we are having excellent results. Although I used Google Adwords for many years when I owned an ecommerce business, I must say that Facebook has some fantastic abilities that you can’t do with Google.

    I’d recommend it, but here are my suggestions:

    – don’t waste your money with boost posts
    – don’t over-extend your reach
    – build proper segmented ads so you can see which segment is being engaged
    – run at least 3-4 ads at the same time
    -test out different images and text
    -use the right button on your ad
    – include the word ‘share’ in one of the ad copy (but still with website conversions as your goal)
    – don’t bother with facebook engagement ads
    -use a 1200×627 png sized image to really grab attention
    -watch your metrics for the first few days, then tweak as you need
    -build a matching landing page to maximise your ads
    -drive ads to a landing page and add the conversion pixel to track who goes there (it tracks IP addresses), and then you can remarket to them
    -definitely build your email list as a priority with your ad campaigns

    Hope that helps.

    Jenny

    #1171004
    EthanBBB
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    • Total posts: 13
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    Thanks everyone! Your help is greatly appreciated.

    I have run a few test ads to see how it goes. Have got very much mixed results but has been a good starting point.

    #1171005
    IncomeShield
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    EthanBBB, post: 200269 wrote:
    Thanks everyone! Your help is greatly appreciated.

    I have run a few test ads to see how it goes. Have got very much mixed results but has been a good starting point.

    Definitely worth a try, in my opinion. If it turns out from your test ads that your target audience isn’t hugely active on Facebook and you therefore don’t get good results, you can always move on and target another option.

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