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  • #972300
    SheInspires
    Member

    I’ve been finally starting to get my head around Facebook this year and that’s had a lot to do with a series of interviews I’ve been doing with business owners who have great Facebook followings.

    I decided to feature more self employed women in interview stories as it is a perfect fit for the values of my online women’s magazine – sharing inspiration and helping each other.

    I tried reaching out to business owners on forums and blogs but just didn’t get a response so tried Facebook business owners and have had a great response.

    What I didn’t realise would happen through all of this would be how much I would learn – all because I simply ask the questions about what’s working for them and what are their tips to others!

    I have the stories all in our Careers and Business section but to make it easier for other small business owners I’ve pulled them together onto one page and I’ll update it with more interviews (already I have 5 in the pipeline for the next few weeks).

    So check them out and get some great ideas at http://www.sheinspires.com.au/facebook-tips

    If you’ve been discovering great little tips for making social media work do please share too!

    I’m off to adTech this week so will be adding lessons learnt from there too.

    All the best with making your profiles work like a treat for your business!

    #1055187
    snicho
    Member

    Thanks for sharing.

    The tips on your site provide great advice for all of us on facebook.

    This morning I saw this article about the importance of facebook, specifically to financial services firms in USA, but I’m sure still has relevance to most service-based industries anywhere.

    http://www.dbjassociates.com/2011/03/financial-services-firms-73-of-your-potential-customers-are-on-facebook/

    It might be useful in some of your discussions.

    Keep up the good work!

    – Stephen

    #1055188
    SheInspires
    Member

    Thanks for that. :)

    The stats in the article reflect what Google and Facebook people have been saying at adTech Sydney this week – quite stunning and only going to grow.

    Facebook gave an example of how Chase Bank in the US has connected with a targeted student population by asking the customers/students what they wanted and delivered on it – now they have a staggering number of customers/likers they’ve built a relationship with. I think that’s a very smart business case to explore – to learn from.

    I’ve tried finding the link to the presentation online but it doesn’t seem to up yet. It was organised by the Social Media Club Sydney in connection with http://www.ad-tech.com/sydney/adtech_sydney.aspx so it might be posted in the next week or so.

    I’ve just published the latest interview with a Facebook WAHM so hopefully you’ll find that interesting too. :)

    I’m thinking of doing an article asking lots of successful Facebook ladies one particular question as it’s quite fascinating learning different perspectives and ideas.

    Good luck with all of your explorations on Facebook! :)

    #1055189
    Bappymills
    Member

    Thankyou for this. I have just created my own Facebook page, so I will definitely be reading the articles featured on your website.

    #1055190
    IronMaiden
    Member

    Have just read your article and am certainly inspired. I’m still trying to get my head around Facebook and learning how to make my page ‘work’ for me. I’m still learning the finer intricacies like how to ‘like’ another page from my page, other than clicking on “Add to my Page’s favourites”. I’d love to leave comments from Farmweld, rather than in my own name. Any suggestions?

    Also how do you create a fancy landing/home/welcome page?

    Would love to hear people’s stories on how they got more people to like their pages and increase traffic and interaction.

    Tricia

    #1055191
    V4W
    Member

    Hey thanks for the article. I can’t believe they took away the Suggest Page to friends, but any way. Am going to have to go over your articles again and again. I’ve used FB for years, but I find the pages section a little frustrating at times.

    Am just helping my friend out with a Gold Coast charity page – Pedal for Prostate cancer …. would appreciate any tips, and for people to “like” the cause if possible. We want to get the word out …

    http://www.facebook.com/home.php#!/pages/Pedal-for-Prostate/194805963883967

    #1055192
    AgentMail
    Member

    I know this might not be in line with the original post, but I do need a tip – I have setup my business facebook page, and have tried to be dilligent in responding to likes etc.My question is, some people are ‘liking’ me as individuals, and when I go to their page, I cannot like them as AgentMail. Is it expected that I should then like them as myself, rather than AgentMail?

    I want to ensure that my interaction trails stay through AgentMail if possible. Any advice on this much appreciate, I am only about a week into it so far:)

    #1055193
    Bappymills
    Member
    AgentMail, post: 69476 wrote:
    I know this might not be in line with the original post, but I do need a tip – I have setup my business facebook page, and have tried to be dilligent in responding to likes etc.My question is, some people are ‘liking’ me as individuals, and when I go to their page, I cannot like them as AgentMail. Is it expected that I should then like them as myself, rather than AgentMail?

    I want to ensure that my interaction trails stay through AgentMail if possible. Any advice on this much appreciate, I am only about a week into it so far:)

    I have encountered the same scenario a few times recently. The only thing I can think of is that the owner of the page has either set it up as a normal page (i.e. not a business page) or they have not allowed people to post on their wall.

    #1055194
    Bappymills
    Member
    IronMaiden, post: 68354 wrote:
    Have just read your article and am certainly inspired. I’m still trying to get my head around Facebook and learning how to make my page ‘work’ for me. I’m still learning the finer intricacies like how to ‘like’ another page from my page, other than clicking on “Add to my Page’s favourites”. I’d love to leave comments from Farmweld, rather than in my own name. Any suggestions?

    Also how do you create a fancy landing/home/welcome page?

    Would love to hear people’s stories on how they got more people to like their pages and increase traffic and interaction.

    Tricia

    Hi Tricia

    You can leave comments as your business Facebook name. When you are on your own business page you should see a link on the left hand side “Use Facebook as Farmweld”.

    Hope that helps.

    P.S. Will have a look at your page and press “like” – my page is relatively new so would love you to reciprocate :)

    #1055195
    Shoey
    Member

    I certainly understand the importance of social media, especially facebook and twitter, but my biggest issue is that I find the social interacting hard. All the experts tell you how easy it is, but to me not so.
    I’m going to make a point of reading all of your different interviews to learn as much as I can. Perhaps that will help me to do better.

    #1055196
    SheInspires
    Member

    Great to be helping out with ideas and tips.

    I’ve found people have come over to the She Inspires page and left comments as themselves with links to their business – by doing @ symbol and then typing their business name – so that can help. This is called tagging and it’s how shout outs are done.

    It’s only been this year that I’ve started to get my head around Facebook and getting the traffic results – to the website and joining the newsletter – so I know what you mean about taking time to get use to it. I must confess, I only started liking it when I started seeing a benefit!

    I’ve just published two new stories in the Facebook section – two different businesses and industries – fashion vs WAHP. And there’s another two in the pipe line.

    Another story format that’s been working for me is the compliation interview where a number of business owners answer the one question and are linked from the article to their pages. I’m planning on doing a Facebook and Twitter story on this too.

    Glad the stories are providing useful for you!

    #1055197
    SheInspires
    Member

    Just published another interesting interview story today at http://www.sheinspires.com.au/facebook-tips to help with tips from experience.

    I’ve 3 more stories for this section in the pipe line.

    Cheers,
    Belinda

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