Home – New Forums Tell me straight… Feedback Needed

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  • #999454
    RuthReilly
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    Hi everyone,

    I would really appreciate some feedback on the website http://www.shopbarrow.co

    We are a watch brand based in Sydney, our target market is 24 – 52 year old professionals who appreciate minimalist design, high quality and brands who demonstrate ethical and social responsibility.

    Our watches have a Swiss movement, include two watch straps (stainless steel mesh and vegetable tanned Italian leather) and have a classic, mid-century design.

    For every watch sold we donate $5 to life-extending research for those living with gastrointestinal cancer and Cystic Fibrosis. And, our suppliers have all passed ethical supply chain audits.

    We are finding that we get a moderate level of abandoned carts. The price point is mid-range and the decision-making period may be longer than we thought but I would love to understand if there is anything we’ve missed that could help drive more conversions?

    http://www.shopbarrow.co
    instagram.com/shopbarrow

    #1219696
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,566
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    Welcome to the forums Ruth!

    As someone who hasn’t heard of the brand, I’m wondering “What gives me an indication of high quality, aside from the website saying it’s high quality?”

    Some things I might look for:
    -A review or opinion from a known industry specialist/watchmaker/personality.
    -Who (besides you) agrees that these are quality watches. You might need to send out samples to people whose opinion matters.
    -Tell us what the materials mean “The same grade of steel used by ___(known brand).” “Or the same strength of glass used in ___.”
    -If a term is worth mentioning it’s worth explaining the significance (e.g. Ronda 763 Qtz movement).

    Some ideas for you, to help you stand out from low quality watches that rely on technical info to sound impressive to the layperson.

    And if you can start to get that agreement/consensus among “watch people” about the quality (or design/etc) of your watches, then you’re on your way to establishing a brand, and having people seek out your watches and buy on reputation.

    Dave

    #1219697
    RuthReilly
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    Dave – FS Concierge, post: 265210, member: 49676 wrote:
    Welcome to the forums Ruth!

    As someone who hasn’t heard of the brand, I’m wondering “What gives me an indication of high quality, aside from the website saying it’s high quality?”

    Some things I might look for:
    -A review or opinion from a known industry specialist/watchmaker/personality.
    -Who (besides you) agrees that these are quality watches. You might need to send out samples to people whose opinion matters.
    -Tell us what the materials mean “The same grade of steel used by ___(known brand).” “Or the same strength of glass used in ___.”
    -If a term is worth mentioning it’s worth explaining the significance (e.g. Ronda 763 Qtz movement).

    Some ideas for you, to help you stand out from low quality watches that rely on technical info to sound impressive to the layperson.

    And if you can start to get that agreement/consensus among “watch people” about the quality (or design/etc) of your watches, then you’re on your way to establishing a brand, and having people seek out your watches and buy on reputation.

    Dave

    Great idea. Thank you for taking the time to review the site. Appreciate the effort.

    #1219698
    Corey
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    Love your Social Impact

    Cheers
    Corey

    #1219699
    bb1
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    When someone tries to sell me something from an anonymous website I try to find something out about them your about us page tells me nothing about you, it’s just a sales pitch of your product.

    Ok, so you have at least given me a phone number, one little trust item, but when I ring it, I get the default, please leave a 10 second message which we will convert to text. Not a hi, my name is Fred bear I will get back to you shortly. All trust gone again. It’s little things like that which help build up trust with a potential buyer

    You want me to spend a couple of hundred dollars, but you give me no confidence.

    The website is bland, and doesnt give me a compelling reason to think I must have one of these watches.

    I think the approach of buy from me because I donate to some charity is discredited, most people I know avoid any business’s that make these claims. I have personally rung some charities, where business’s claim to donate to , and they have never heard of them. Not saying you don’t but it comes down to trust (that word again)

    We are all onto the fact that although you claim to donate $5.00 you are really only donating $3.52, as you get the rest back as a tax deduction, and as such you are not as good as you appear. Plus of course I give you that $5 in the first place, maybe I would prefer to get a cheaper watch, and donate my own $3.52.

    Also I like to choose who I donate to, not be forced to donate to some charity that you think is worthwhile, don’t get me wrong this is a generic comment, not anything about your chosen charity as I think it’s worthwhile. Just saying don’t jump on a band wagon which has left.

    #1219700
    RuthReilly
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    • Total posts: 7
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    bb1, post: 265217, member: 53375 wrote:
    When someone tries to sell me something from an anonymous website I try to find something out about them your about us page tells me nothing about you, it’s just a sales pitch of your product.

    Ok, so you have at least given me a phone number, one little trust item, but when I ring it, I get the default, please leave a 10 second message which we will convert to text. Not a hi, my name is Fred bear I will get back to you shortly. All trust gone again. It’s little things like that which help build up trust with a potential buyer

    You want me to spend a couple of hundred dollars, but you give me no confidence.

    The website is bland, and doesnt give me a compelling reason to think I must have one of these watches.

    I think the approach of buy from me because I donate to some charity is discredited, most people I know avoid any business’s that make these claims. I have personally rung some charities, where business’s claim to donate to , and they have never heard of them. Not saying you don’t but it comes down to trust (that word again)

    We are all onto the fact that although you claim to donate $5.00 you are really only donating $3.52, as you get the rest back as a tax deduction, and as such you are not as good as you appear. Plus of course I give you that $5 in the first place, maybe I would prefer to get a cheaper watch, and donate my own $3.52.

    Also, I like to choose who I donate to, not be forced to donate to some charity that you think is worthwhile, don’t get me wrong this is a generic comment, not anything about your chosen charity as I think it’s worthwhile. Just saying don’t jump on a band wagon which has left.

    Hi Bert, thanks for your feedback. Some great valid points here. I agree, trust is number one and it’s something we really care about. As for the charity partners, we’ve chosen I understand you as an individual will have your own causes you care about and choice is important. We will do a better job of explaining why these causes matter so much to us.

    When we first launched our content was focused on ‘the people behind the brand’ but as we’ve grown we’ve moved away from this approach. So your feedback on this is valuable. Thanks!

    As for the website being bland, I guess that’s subjective :)

    Really appreciate you taking the time out to review.

    Thank you.
    Ruth

    #1219701
    RuthReilly
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    Corey, post: 265216, member: 31331 wrote:
    Love your Social Impact

    Cheers
    Corey
    Thank a million for your feedback, Corey. Appreciate it.

    #1219702
    Mat at Enterprising Drive
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    • Total posts: 4
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    Hi Ruth,
    Correct me if I’m wrong but it looks like you might be using shopify for your store.
    If so have you considered using apps like conversion plus to create some scarcity/urgency around your checkout process?
    Cheers,
    Mat

    #1219703
    RuthReilly
    Member
    • Total posts: 7
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    Mat at Enterprising Drive, post: 265225, member: 83389 wrote:
    Hi Ruth,
    Correct me if I’m wrong but it looks like you might be using shopify for your store.
    If so have you considered using apps like conversion plus to create some scarcity/urgency around your checkout process?
    Cheers,
    Mat
    Yes we are. Good tip thanks!
    #1219704
    businesstrade
    Participant
    • Total posts: 215
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    Great website and great imagery.

    – Target your abandoned carts by offering a gift card a week later it was abandoned.
    – Work on social proof (social media, reviews) and put them in front of consumers.

    That’s my 2 cents.

    businesstrade.com.aubuy or sell a business
    #1219705
    RuthReilly
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    BusinessTrade, post: 265229, member: 113709 wrote:
    Great website and great imagery.

    – Target your abandoned carts by offering a gift card a week later it was abandoned.
    – Work on social proof (social media, reviews) and put them in front of consumers.

    That’s my 2 cents.

    Really appreciate the positive feedback on the website and images. Social proof is something we are working hard on… It’s tough people are so bombarded by brands asking for feedback that it’s getting harder and harder to get any. I like that abandoned cart idea. thanks a mil.

    #1219706
    LukeHally
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    • Total posts: 150
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    Looks fine to me. I spend a lot of time looking at watch websites while I decide on my next one. The watches aren’t to my taste, but that’s irrelevant.

    A couple of things that as a watch buyer I’d like to see.

    • On the category pages (men’s watches etc) I’d like to see a really nice big (like on your give time page) close up of the category hero model, either in situ or an arty shot. I know your images have your watch but the shots look a bit like stock photography, the watch doesn’t jump out at me.
    • On your press page, I’d like to see links to the article that the quote is from (if possible)

    Rolex has just redone their website recently and I really like it, simple and focused on the watches. BTW their animation that sets the watches to the actual time is amazing EDIT: I wouldn’t expect any small business to spend the time and money this animation would have cost, I’m surprised they did it but I thinks it’s awesome.

    Someone else suggested giving detail on the Ronda movement. I wouldn’t worry about that, most quartz buyers aren’t too fussy and for those that are they will see the ‘Swiss’ and either know what it is or be interested enough to look it up. Same for the sapphire crystal, I think you’ve said enough.

    I’d loose the surgical reference to the 316L, it’s not relevant to a watch, good steel but the surgical part doesn’t make it any better to me.

    #1219707
    LukeHally
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    • Total posts: 150
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    I think you’ve nailed the features that matter. I like the way some manufacturers break them into categories like: case (diameter, material, height, lug width [will it fit my exisiting nato strap collection?], water resistance); movement; crystal; strap/bracelet (materials and width). I think it makes it easier to take in the information.

    If I had to knit pick, I’d change 3ATM to 30m for the WR, most people don’t know what an ATM or Bar is. And a close up photo of the dial, I had a look at a couple of models and couldn’t see one.

    With your give time (I really like the layout of this page, I think it would work for your products as well), I wan’t aware that businesses donations were a contentious issue as raised earlier. Do your charities have a list of corporate donors you could be added to and then link too? This could overcome those concerns some people have? If they don’t you could suggest it to them, it could be a way to encourage more donors.

    #1219708
    RuthReilly
    Member
    • Total posts: 7
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    Great advice, Luke. Appreciate you taking the time to give such detailed feedback. Thank you

    #1219709
    Gordon Anderson
    Participant
    • Total posts: 13
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    Impressions :

    The watches look nice. The site feels a bit weird to nav, for reasons I cant enunciate .. the pics are great.

    hmm.. can almost smell the coffee..

    One thing that jangles slightly is the “shop” in shopbarrow.com .. is there a way to have the url more minimal, in line with he watch aesthetic, I wonder.

    Maybe in the first landing page, the rhs could have a rotating watch ? it actually took me a sec to grok it was the watch being sold, not the stylish shirt or coffee .. but I do luv the italian espresso vibe. [ latte in a glass for the women ? to keep the theme ? ]

    You know, Ive always wanted one of those damn sleeky Longines watches .. if I could have the 5k longines vibe in a 200$ watch, I might sway it, leading up to a hot date, or startup pitch : ]

    ps. Don’t ever apologize for selling me an elegant looking timepiece in these days when nobody wears a watch because they have a phone to tell the time .. ( or one of those damn fitbit/google watch things, ugh. )

    overall .. nice !

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