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Hi Martin
I agree with what was said earlier about offering your website visitors an informational offer the answers their most pressing needs. This builds credibility and sets you apart from others in your field.
I do it on my website where I offer a free book I have written, then follow up with an email series helping my ideal client how to sole their most pressing problems.
Do you know who your ideal client is?
I have put together a free course alog with my book that steps people through how to generate lots of leads without spending lots on advertising or marketing.
Let me know if you are interested in it and I will shoot you a link. I’m based in Perth myself.
Regards
Darren