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  • #999270
    Gary Francis
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    Any tried and true actions to get good backlinks?

    We’re growing ours, but it’s a big world out there and getting quality is an ongoing challenge.

    Cheers

    Gary
    https://www.viaggioitaliatravel.com.au

    #1218675
    Martha Chapman
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    Well, backlinks should be earned naturally. Spy your competitors when building backlinks. This strategy will definitely work. Check the most likes or tweets article of your competitor, then replicate it but make it much better (quality content), then outreach to those people that tweets and like their article. If your article is great definitely they will like it or tweet it. :)

    #1218676
    William Siebler
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    Gary always start with looking at your top ranking competitor link profiles. Often you can get many of those as well and you know they already help competitors rank. Other than that make sure you use all the social sites. LinkedIn and Medium have great authority for links. There are other processes I use be more than happy to share those with you if you’re interested.

    I Write Words That Make Your Clients Say Shut Up And Take My Money @ Cash Copy - Direct Response Copywriter
    #1218677
    Zava Design
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    1) Identify directory/industry websites that you can post information about your business/service in, either free or paid.

    2) Create content that users will find interesting enough to want to share via social media.

    3) Be on social media, constantly posting interesting information linking back to your site.

    4) As others have said, find out what your competitords are doing and replicate where possible.

    SEO in general – including backlinks – is not rocket science, just a lot of time and work.

    #1218678
    Byron Trzeciak
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    Link earning is a funny one! I’ve not seen any small business capable of developing a “link earning” based strategy.

    In 80% of all cases the content businesses produce is mediocre, it’s never going to be a link worthy piece. Another 10-15% of articles are going to be solid, in depth pieces that are no fluff and contribute value from the owners experience, again these are unlikely to generate links but they should generate traffic and leads which in reality is likely what you’re looking for and probably doesn’t require links to be successful anyway.

    5% of content (probably less is going to be ‘link worthy’) but in most cases from what I’ve seen that’s reserved by websites that have a solid team around them to produce great content and an existing audience to promote within.

    Even if your content is in the 5% it still might not earn links on it’s own, 90% of the effort needs to go into your outreach and marketing but it’s completely unscalable if it’s just you doing it.

    My thoughts are as follows:

    1) Local citations and business directories – 20 or so of the best ones.
    2) Reverse engineering competitors – use a tool like Ahrefs to dump out 10-20 of the top competitors.
    3) Search operator queries to find niche guest blog and content ops – Massive list here by ahrefs
    4) Paid links – There are companies that specialise in blogger outreach so for a fee you can pay for links on real sites either by providing content or some that will provide it for you (none of that PBN cr@p!). Be wary here, if you don’t know what justifies a good link then you could get in deep quickly.

    There are so many travel blogs out there it’s crazy, using 2-3 should get you plenty of ops.

    I don’t think social is an effective link strategy either, most businesses don’t have an audience to engage with and it’s becoming very much a pay to play should you wish to build one (travel facebook groups would be a good place to start if you don’t get booted for spamming).

    The travel industry is a fairly hungry content audience so that likely works in your favour.

    #1218679
    Zava Design
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    Byron Trzeciak, post: 263870, member: 56118 wrote:
    I don’t think social is an effective link strategy either, most businesses don’t have an audience to engage with and it’s becoming very much a pay to play should you wish to build one (travel facebook groups would be a good place to start if you don’t get booted for spamming).
    I don’t agree. For a travel company especially, 100% you should have a Facebook page (which from the start you get all your friends to like, and then grow from there), where you should be posting travel deals, articles and the like, hopefully of the kind that will promote sharing and/or liking (ie, “10 small European towns to visit this summer”). And apart from the organic growth then using Facebook advertising to boost the posts that will have a higher chance of being liked and shared by those that see it.

    This will all add to the SEO for the site/pages linked to.

    #1218680
    Byron Trzeciak
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    Zava Design, post: 263876, member: 34615 wrote:
    I don’t agree. For a travel company especially, 100% you should have a Facebook page (which from the start you get all your friends to like, and then grow from there), where you should be posting travel deals, articles and the like, hopefully of the kind that will promote sharing and/or liking (ie, “10 small European towns to visit this summer”). And apart from the organic growth then using Facebook advertising to boost the posts that will have a higher chance of being liked and shared by those that see it.

    I think 80% or more of all content is mediocre, if you promote mediocre content then all you’re going to do is waste your money. Sure, you might pick up a few followers or likes but what benefit is that?

    If you promote your articles without any specific goals in mind then you’re going to waste money too! Most of the paid article promotions I find are in the 5% (great content) and know that if they can get you to their article there’s a good chance they can get you to optin or find a way to interact with you again in the future.

    Zava Design, post: 263876, member: 34615 wrote:
    This will all add to the SEO for the site/pages linked to.

    Nothing on social will add to your SEO on it’s own. Sure, maybe you get some links from the promotion as a byproduct, which would be incredibly rare for a flying solo style business, but nothing you described will have any impact on your SEO.

    #1218681
    Zava Design
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    Byron Trzeciak, post: 263889, member: 56118 wrote:
    Nothing on social will add to your SEO on it’s own. Sure, maybe you get some links from the promotion as a byproduct, which would be incredibly rare for a flying solo style business, but nothing you described will have any impact on your SEO.
    Agree with the “on it’s own” part (which can be said about many things), but definitely not the rest. I think there’s enough evidence that Google certainly does factor in social media “signals” of various kinds, including maintaining a business page that has some engagement from users and includes relevant keywords in the created posts linking back to your site.

    And ANY content should be quality content, if it’s mediocre then that’s the issue to address before anything else. I thought that went without saying…

    #1218682
    Byron Trzeciak
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    Zava Design, post: 263890, member: 34615 wrote:
    there’s enough evidence that Google certainly does factor in social media “signals” of various kinds, including maintaining a business page that has some engagement from users and includes relevant keywords in the created posts linking back to your site.

    Can you point me in the direction of some of that evidence? Social has never factored into my SEO processes and i’ve not read anything recently to say otherwise.

    [QUOTE=”Zava Design, post: 263890, member: 34615″
    And ANY content should be quality content, if it’s mediocre then that’s the issue to address before anything else. I thought that went without saying…

    I think therein lies the problem, I think most business owners aren’t able to be critical of their own work which often translates into bad strategies such as:

    • Paid promotion of poor quality articles
    • Paid promotion for likes and shares
    • Paid promotion without any goals

    I bring it back to the context of the original post and for backlinks social would be the last place i’d look.

    #1218683
    Zava Design
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    There’s loads of info on social media signals and SEO, just google if you truly haven’t seen any, I’d have to choose one from many thousands if I was going to post some link. I’m surprised to hear someone saying they haven’t read anything about this.

    But like everything no one knows for certain how much it (or anything) factors into Google’s rankings, but there is certainly plenty around to suggest it provides some level of contribution. Anything that helps Google determine the quality/seriousness of your content I would regard as a positive contributor.

    And going back to what I actually wrote – “the kind that will promote sharing and/or liking” – I would find it hard to believe anyone wouldn’t support the idea that articles that are shared and liked on Social Media don’t contribute to SEO for the site the article is published on, as it’s a very clear indicator .

    #1218684
    Byron Trzeciak
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    Like I said, if you’ve got any proof from real life examples (not a blog post you’ve read) then I’d love to take a look. The advice I’m providing is through my experience of what’s worked for my customers and own personal websites, not hearsay i’ve read somewhere.

    It’s an effort vs return thing, I’d encourage anybody writing blog posts to promote across social platforms, that I can agree with you and it can’t do you any harm. Facebook groups i’ve also had a lot of success with from a traffic perspective. But i’ve never seen any of that social promotion at a small business level to a) generate backlinks or b) improve rankings or organic performance so my advice is to put your time and money where it will.

    #1218685
    Zava Design
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    I haven’t gained this info just from “a blog post I’ve read”, thanks.

    #1218686
    woveon
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    The best way possible in acquiring quality backlinks is by earning it naturally. How? Create amazing content around your industry. Users online will link your site automatically if they find it useful.

    #1218687
    Byron Trzeciak
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    woveon, post: 263903, member: 113492 wrote:
    The best way possible in acquiring quality backlinks is by earning it naturally. How? Create amazing content around your industry. Users online will link your site automatically if they find it useful.

    Rarely have I ever seen this work – “amazing content” is very subjective and open to interpretation.

    Plus it doesn’t matter if your content is amazing, if you don’t put double or triple the amount of time and effort into marketing it then it’s not going to get backlinks naturally.

    If you’re waiting for links from your “amazing content” then you’ll be waiting a long time.

    Would love to see examples if anyone has such content.

    #1218688
    businesstrade
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    It should be generated organically, not forced. If it’s a travel agency, maybe try posting on tripadvisor type websites.

    businesstrade.com.aubuy or sell a business
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