Home – New Forums Marketing mastery Getting backlinks

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  • #1218689
    Hassle Free Website
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    Martha Chapman, post: 263814, member: 113541 wrote:
    replicate it but make it much better (quality content), then outreach to those people that tweets and like their article. If your article is great definitely they will like it or tweet it. :)

    Nice suggestion.

    #1218690
    samwood
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    BusinessTrade, post: 263933, member: 113709 wrote:
    It should be generated organically, not forced. If it’s a travel agency, maybe try posting on tripadvisor type websites.
    Definitely agree on this. Generating backlinks should be an organic process. Start with quality content that is original. It’s all about quality and not quantity.
    #1218691
    bb1
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    samwood, post: 263981, member: 113706 wrote:
    Start with quality content that is original. I

    woveon, post: 263903, member: 113492 wrote:
    Create amazing content around your industry.

    From a lay persons perspective, can you define quality and amazing and original content. With 6 million and 22 websites all creating content in the travel space, what can be left to say that is original to start with, and then amazing quality as well.

    #1218692
    samwood
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    bb1, post: 263985, member: 53375 wrote:
    what can be left to say that is original to start with, and then amazing quality as well.
    Original content is well written and provides useful information to the reader. It should not be cut & paste from a competitors website/blog. Amazing content could be anything from educational, informational, entertaining, inspirational, etc. If you have content that is link-worthy and share-worthy, then links will build organically.
    #1218693
    businesstrade
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    Why not write articles about potential travel hotspots in popular locations – eg TOP 50 THINGS YOU CAN DO IN TOKYO.

    Just an example.

    businesstrade.com.aubuy or sell a business
    #1218694
    bb1
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    BusinessTrade, post: 264008, member: 113709 wrote:
    Why not write articles about potential travel hotspots in popular locations – eg TOP 50 THINGS YOU CAN DO IN TOKYO.

    Just an example.

    I just did a google search on that, do you realise how many websites already have the Top 50 things you can do in Tokyo. Doesnt sound original to me. And just highlights my comments above that there is nothing left thats original content, everyone has being there and done that.

    #1218695
    Paul – FS Concierge
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    bb1, post: 264013, member: 53375 wrote:
    I just did a google search on that, do you realise how many websites already have the Top 50 things you can do in Tokyo. Doesnt sound original to me. And just highlights my comments above that there is nothing left thats original content, everyone has being there and done that.
    That’s where having a niche works…eg, Top 50 Places to Eat in Tokyo for Vegetarians.
    #1218696
    woveon
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    samwood, post: 263987, member: 113706 wrote:
    Original content is well written and provides useful information to the reader. It should not be cut & paste from a competitors website/blog. Amazing content could be anything from educational, informational, entertaining, inspirational, etc. If you have content that is link-worthy and share-worthy, then links will build organically.

    I apologize for the term amazing. Thank you for elaborating. What I really mean with Amazing is a well written and useful content

    #1218697
    Mel Brick
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    Build quality backlinks by submitting your business website on high DA business citations (make sure that the details are consistent such as business address, phone number etc), guest posting (write unique and quality content for website or blogs who accepts content as guest post also make sure that it is related to your niche) and natural links (create unique and original content, if your reader find it useful, there’s a chance that they will link it to their website as a reference).

    #1218698
    bobmann
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    Try link building in natural ways. Like Skyscraper technique.

    #1218699
    ShaneWalker
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    Hi Gary

    Congrats on taking the action to increase your backlink profile and get your business ranked online.

    In fact according to the Telstra small business intelligence report 83% of customers say the search results are very important when finding or considering a business.

    Yet only 50% of small businesses have a website

    and out of that 50% only 26% of them currently use SEO ( a great advantage for those that do!)

    and even worse a poultry 9% of those people use search marketing.

    The Importance Of Backlinks

    When it all comes down to it, although Google has stated that there are over 200 ranking factors the whole Google algorithm is primarily a link based algorithm.

    If you were to have all of the other ranking factors but no links your chances of ranking will be slim.

    Getting Backlinks

    There are a lot of ways you can get backlinks to your website and here are just a few

    Social Media

    I agree 100% with Byron Trzeciak in that I have seen no evidence that posting to Social Media helps with SEO. Social media can be a good asset to drive visitors to your website but make sure that your target market hangs out there first otherwise it will be a waste of time and effort.

    Also there is a diminishing return with links with from a single property.

    In the event that links from social media counted (which I disagree), if you were to post everyday from your social media account you would get some value from the first link and every link after that each link would have less value than the one before.

    Otherwise all we would have to do is set up a social media profile with a high domain authority, hammer our site with links and job done.

    Creating “Quality Content” On Your Website

    This is by far the best way to generate backlinks to your website

    however…….

    most people do it wrong.

    The most common mistakes in creating content are:

    Create It And They Will Come – No matter how good your content is if you don’t spend the majority of time promoting it rather than creating more content, nobody will find it.

    Regular Fresh Content – There is a huge SEO myth out there that you must create regular fresh updated content to rank.

    This is just not true (unless you are a news website). Google’s aim is to match the best and most relevant result for a users query (not the newest result).

    Creating Content For The Wrong Person – This is by far the biggest killer. The majority of people create content for their customers. Yet in most instances your customers don’t have a website and have no way of linking to you.

    The primary goal of content is to stand out and appeal to the influences and authorities in your industry. It should also be of value to a customer but it is the influencer who has the power to link to you!

    As stated earlier in this thread the majority of content out there is average and if you want people in your industry to stand up and take note then you need to stand head and shoulders above the rest.

    Reach Out To Relevant Online Communities

    Industry or niche related communities are everywhere online, they can be In forums, chat rooms or related blogs.

    Most of these allow you to have a link in your profile and some such Flying Solo allow you to have a link in the footer or signature when you make a comment.

    News Websites

    Services such as PR wire is a service where you can write a press release about your business and have it submitted to thousands of press and news agencies all over the world.

    Not only will you get you hundreds of quality, authoritative backlinks to your website, you also have the chance of being contacted by a journalist and a media story being published about you.

    HARO

    Help a reporter out is a website where journalists who are looking to write a story about a topic will post online seeking somebody with industry related experience to interview

    And the thing is with reporters they are always busy and running on deadlines so once you are known to them you tend to become the go to person for your industry and that gets you even more exposure and positions you as the industry authority in the eyes of the customer.

    Video Sharing

    Video sharing sites such as Youtube, Wistia and Vimeo can pack a real punch when it comes to your search engine optimisation, firstly they are a high domain authority and the link that points back to your website carries a lot of weight in the eyes of the search engines.

    Secondly your videos can be used to educate and create brand awareness with your customers so that when they contact you they are further along the buying cycle.

    And thirdly you can take the embed code of your video and have it playing automatically on your website.

    This is great not only for education but also customer engagement because in this modern attention deficit age that we live in the very great majority of people will watch a video but will skim over or click off and article that has exactly the same content on it.

    Photo Sharing

    Photo sharing websites such as Pinterest work very much the same way as the video sharing site.

    It’s of interest to note that photo sharing sites have a very high proportion of female uses and if you are looking to target female buyers for your business, then this is one area that you really should be looking at.

    Aggregation Websites

    Websites such as Scoop it and Wakelet are aggregation website where you are able to set up a collection of websites that interest you, it’s basically an online version of being able to cut out a newspaper headline and post it in a scrapbook.

    The beauty of these sites is that they have high domain authority and each time you add your own website, video etc you’re sending a hi authority link back to your web property.

    Competitive Links

    This type of link should be on everybody’s radar.

    A Competitive link is when you reverse engineer your competition, see who is linking to them and reach out to those people to get a link as well.

    Start off by determining:

    • who is linking to your competition
    • who is linking to other people who are ranking for the search terms that you wish to rank for, and
    • How are they getting those links?

    There are numerous tools that can do this for you, some are free and others paid and generally speaking the more expensive the tool the more data they provide.

    The free or light versions of the tool for instance might only give you the top 10 results where the paid version may drill down to the first thousand results.

    Manual Outreach

    This is the king of backlinking, but it does involve a lot of work. Manual outreach involves creating a relationship with website owners that have high traffic, authoritative websites in your industry and asking them for a link.

    The process is broken down into 3 steps:

    1. Establish a relationship with the website owner first. This is vitally important if you want to have any chance of success. I have lost track of how many emails I receive each week from people I don’t know asking me to link to them. Going back to the old dating analogy it’s like discussing marriage and the names of your future children on the first date. When I get these emails I usually just delete without even replying.
    2. Create a killer piece of content on your website that provides a ton a value. Make sure it’s something that the top players in your industry would like to refer people to.
    3. Reach out to the website owners and ask them to link to you. When you do make sure that you have done your homework and personalise your emails. I quite often get the same generic emails that tell me they found my site while “surfting” the net and that I write kindly, whatever that is. And then they say can you pls link to my article at….. Funnily enough I don’t reply and hit delete.

    So that is manual outreach, yes there is a lot of work involved but it is well worth the time and effort.

    Conclusion

    In conclusion there are lots of ways you can get backlinks to your website, but the first thing you must do before starting is to make sure that you have something that is worth linking to, not only for the person linking but the reader a well.

    Hope this helps

    Shane

    #1218700
    Aidan
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    There’s so much nonsense written about links it really isn’t funny, the majority of Flying Soloists are probably not going to need any if they have a good informative website and are concentrating on local business. On the other hand if you’re trying to get ranked for ‘hotels in Sydney’ you’re unlikely to manage that without some great backlinks.

    While many including myself might suggest checking out your competitors links we rarely talk about what needs to happen next and the average FS’er won’t be able to identify a good link from a bad one.

    Many site owners will not even realise that many directories, press release and media sites use nofollow on their outgoing links making those links absolutely useless for SEO purposes. They confer no value at all in Google’s eyes.

    If I find it I’ll link it but I recall one of the Googlers (possibly John Mueller) saying that the vast majority of links to a site do absolutely nothing for the target site and it is difficult for most of us to guess which backlinks are providing a boost to the target site. That’s partly because there is potential that a link from A to B would give a boost to B but adding a link from A to C would not necessarily give C the same boost.

    Others have said it already here, try to write the best content you can. One of the most basic principles of SEO is the larger the site content, the greater the potential catch. In addition to having the fishing net, you can also use your site content for internal links, they can be quite influential and they are links you have complete control over.

    #1218701
    bb1
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    ShaneWalker, post: 265737, member: 114619 wrote:
    Creating Content For The Wrong Person – This is by far the biggest killer. The majority of people create content for their customers. Yet in most instances your customers don’t have a website and have no way of linking to you.

    The primary goal of content is to stand out and appeal to the influences and authorities in your industry. It should also be of value to a customer but it is the influencer who has the power to link to you!

    What the, are we for real, it seems that everyday on FS their is some post saying .you shouldnt be talking to the customer, or you shouldnt be doing something for the customer, or forget the customer. I ask the question, what are we in business for?, who pays our Mortgage at the end of the day? Last time I checked the CUSTOMER was number 1, 2 and 3 on that hitlist.

    Google or the influencers (I just love that terminology), have never once put a single cent (real money) towards my business, and I would hazard a guess they have never contributed a single cent towards 99.999% of our business’s. In fact last time I checked they weren’t even contributing to the tax take as much as most business’s, but thats another story I guess.

    The comment that customers don’t have a web site may be 100% true (I’m sure some do), but it is the customers that use the internet (I believe you said 86% somewhere else, open to correction), who will be looking at your website, and reading your content, and making a decision on using your business or joe blow’s business, I am guessing they will be using the person who has written the for me the customer and not just to impress some nameless influencer.

    Maybe I have lost the plot, lets all just forget the customer, and close the doors now.

    #1218702
    ShaneWalker
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    bb1, post: 265752, member: 53375 wrote:
    Maybe I have lost the plot, lets all just forget the customer, and close the doors now.

    It appears that there may be a little confusion on what was written.

    At no stage did I say anywhere that you should “forget the customer”.

    What I said in relation to content was “The primary goal of content is to stand out and appeal to the influences and authorities in your industry. It should also be of value to a customer but it is the influencer who has the power to link to you!

    The point I am making is if you want to be found by using SEO you need to rank your website.

    To be able to rank for most terms (underwater basket weaving on Ayres Rock would be an exception) you need to have links pointing to your website.

    To be able to get links you need to have something of value that people would want to link to.

    Given that the great majority of customers don’t have a website and no way of linking to you, writing mediocre content that only appeals to them wont get you any links.

    Then because you don’t have any links you don’t rank

    And if you don’t rank then the customer does not see what you have written anyway!

    bb1, post: 265752, member: 53375 wrote:
    but it is the customers that use the internet (I believe you said 86% somewhere else, open to correction), .

    What I actually stated there is that according to the Telstra small business intelligence report 83% of people surveyed by an independent body said
    the search results are very important when finding or considering a business.

    So if you don’t rank they won’t use you and…..

    To rank you need links and (round we go again)

    Hope this clears any possible confusion

    #1218703
    Aidan
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    I might just leave this here. Its a little old and less relevant now that Google has further dialled down the links factor since 2017 but it’s still interesting how Mueller says most sites even then were ranking without backlinks:

    https://www.seroundtable.com/google-rank-without-link-building-24815.html

    We see good content ranking all the time with no more than internal links, though it needs to be really good in competitive niches and I still see backlinks as necessary in very highly competitive niches (e.g. hotels, finance…).

    For FS’ers with local services the chances are you need few if any links to rank for appropriate search queries just a GMB page and a few directory citations are usually enough. (SEO’s don’t treat directories as true backlinks as they are generally very weak and/or use nofollow links anyway).

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