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  • #1218704
    ShaneWalker
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    Aidan, post: 265751, member: 2298 wrote:
    There’s so much nonsense written about links it really isn’t funny

    Many site owners will not even realise that many directories, press release and media sites use nofollow on their outgoing links making those links absolutely useless for SEO purposes. They confer no value at all in Google’s eyes.

    Lets address the issue then

    According to legend, having a nofollow tag on a link means that the search engines will ignore the link and even more importantly not follow it and as you say ” making those links absolutely useless for SEO purposes”.

    Lets see if that is the case

    First up, what does Google say about nofollow links?

    General.jpeg

    “In general”?

    That implies that they DO follow them in certain cases.

    Interesting

    Secondly, here is a really compelling case study.

    Adam White wanted to rank his blog for the keyword “backlink software”.

    So heres what he did?

    He got a bunch of nofollowed links from a high-quality site in the SEO space.

    And all of those links had “backlink software” as their anchor text.

    backlink-software-anchor-text.png

    So if nofollow links are absolutely useless in Googles eyes then nothing should have happened right?

    Wrong

    Here’s what happened

    His rankings shot up from #19 to #1 for his target keyword

    number-1-ranking-for-target-keyword-1418x1104.png


    But Wait – Theirs More

    The head of SEO at SurveyMonkey also decided to answer the question: “Does Google actually follow nofollow links”.

    surveymonkey-does-google-follow-nofollow-links-1418x743.png

    How he did this was to add a nofollow link to s Survey Monkey 404 page

    surveymonkey-404-page-with-link-1418x844.png

    Now this particularly link was pointing to a page that was not yet indexed and had no other way of a search engine finding it (it wasn’t in a sitemap and had no other links pointing to it).

    If indeed nofollow links are completely useless to SEO then nothing should have happened.

    However….

    Google followed the link and indexed the page within 48 hours.

    Not only that the anchor text was picked up and the page ranked for a term that was invented that had no other results for that word.

    Conclusion

    Nofollow links DO have value for SEO and are NOT “absolutely useless for SEO purposes” and on some scale they DO “confer value in Google eyes”

    Furthermore I agree 100% with your statement “There’s so much nonsense written about links it really isn’t funny”.

    It has been my experience that the majority of this “nonsense” comes from the coolaide drinking section of the SEO community who blindly regurgitate everything they read on Search Engine Journal or hear from the head of Google Psyops John Mueller

    #1218705
    bb1
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    [USER=2298]@Aidan[/USER] and [USER=114619]@ShaneWalker[/USER] at the risk of being told off for asking SEO questions yet again. Do you understand why the normal everyday small business person and FSér, think that SEO people are as shonky as used car salesman, when we have 2 ”experts” with such opposing views on what should be a simple yes or no answer.

    My apologies to used car salesman.

    #1218706
    ShaneWalker
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    bb1, post: 265765, member: 53375 wrote:
    [USER=2298]@Aidan[/USER] and [USER=114619]@ShaneWalker[/USER] at the risk of being told off for asking SEO questions yet again. Do you understand why the normal everyday small business person and FSér, think that SEO people are as shonky as used car salesman, when we have 2 ”experts” with such opposing views on what should be a simple yes or no answer.

    My apologies to used car salesman.

    No argument from me here!

    What you have said is 100% spot on and I agree completely.

    #1218707
    Aidan
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    Hi Shane,

    If you believe you know better than the various execs at Google, not just JM, then go right ahead, I myself don’t imagine I know more than them.

    Where many experiments go wrong is that they are not isolated enough to stop other factors working and there is a huge misunderstanding in the SEO community as to how nofollow works. Many can’t even tell the difference between discovery and the conferring of value (or not).

    As you pointed out, in general Google won’t follow them, BUT that is a different matter to conferring value. You see Google can still crawl the link to see what is linked, it can then index that content if it likes it, it does not however place any value in the nofollow link pointing at it. That’s the whole point of nofollow, its a poor choice of term perhaps but it was never meant to say that Google wouldn’t crawl the link at all.

    In other words the nofollow link can still lead to discovery and indexation but NOT to any value/juice/equity/pagerank from the link to the target.

    In the Adam White example you mention, he may well have had a great page capable of ranking without anything more than content itself, or content plus his internal links, he may well have had other external links pointing to it that even he didn’t know about! If you’ve been in SEO for a while you might well have played pranks on friends along this line? I know I and others certainly have.

    As for the survey monkey test – read the takeaways again there – it simply says what we’ve known all along – that Google can take a look at the linked content and then choose to index it. As the writer said, the jury’s still out on whether it picked up the anchor text or not (in my experience it won’t support nonsense made up words for long, if at all).

    [USER=8383]@Bert[/USER] – yes it’s a minefield and there is now an industry in SEO bs detection, where some specialists will actually review the pitches given to clients who are tendering, or even sit in as a ‘staff member’ on the presentations. It’s amazing some of the stuff that is claimed!

    #1218708
    Stephen Forde
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    The easiest way to generate links is through advertising.

    In OP case the listings should be published and on auto share through social channels. Plenty of scrapers that will keep the links long term. These are your pillow links so keep them naked (no anchor text)

    Combine this with standard publicity campaign, on site and offsite content, some guest posts and you’re well on your way.

    Oh yeah, CREATE UNIQUE CONTENT. It will rank and you will get links. But you need authority first

    FYI I did this exact strategy for a recruitment agency who went from 0-2k visits pm in 6 months

    #1218709
    Zava Design
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    Aidan, post: 265767, member: 2298 wrote:
    As you pointed out, in general Google won’t follow them, BUT that is a different matter to conferring value. You see Google can still crawl the link to see what is linked, it can then index that content if it likes it, it does not however place any value in the nofollow link pointing at it. That’s the whole point of nofollow, its a poor choice of term perhaps but it was never meant to say that Google wouldn’t crawl the link at all.
    100%. Much the same as social media, it may not convert directly into link “juice”, but if a page is being widely shared on social media and lots of people visiting it, I find it very hard to believe Google aren’t taking notice.

    Plus, you need to gain viewers in the first place to see the content you want them to share “organically”, and social media can be one of the best tools to do that… along with a number of other tools you should have in your belt to get any new content out to its potential audience.

    #1218710
    m4engineers
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    …. ha ha ha here we go again! Bert M responses is still the most pragmatic and not convoluted.

    #1218712
    three brains
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    New to Flying Solo, I’ve some experience on content creating for SEO but backlinks was one of the areas I was really struggling with, so this whole thread has been a super helpful read for a newbie. Much appreciated.

    #1218713
    businesstrade
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    bb1, post: 264013, member: 53375 wrote:
    I just did a google search on that, do you realise how many websites already have the Top 50 things you can do in Tokyo. Doesnt sound original to me. And just highlights my comments above that there is nothing left thats original content, everyone has being there and done that.

    Yes and if done well, it can certainly work which is why big companies that are SEO savy have blog posts similar to what I mentioned that rank well. The internet is obviously saturated in content but that doesn’t mean you can’t get traffic if you do the right things.

    bb1, post: 265765, member: 53375 wrote:
    [USER=2298]@Aidan[/USER] and [USER=114619]@ShaneWalker[/USER] Do you understand why the normal everyday small business person and FSér, think that SEO people are as shonky as used car salesman, when we have 2 ”experts” with such opposing views on what should be a simple yes or no answer.

    SEO isn’t a perfect science since Google and other search engines don’t release their proprietary algorithms but provide a rough guideline on what they want and what they don’t want. As a result, SEO’s develop their own strategies/theories/techniques on how to rank.

    businesstrade.com.aubuy or sell a business
    #1218714
    eagleeye
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    I wouldn’t waste my time creating backlinks anymore. It takes a colossal effort and in one swipe Google can change the rules.

    You are far better off spending your time building quality content that people actually want to read and that provides awesome advice well above your competitors.

    It’s a long-term strategy but are you in this for 5 minutes or for the long-term?

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