Home – New Forums Marketing mastery Good old leaflet delivery.. :)

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  • #976415
    Unique Imprints
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    Just thought I’d share what I’ve been up to today…. delivering my own leaflets! Quite fun really as I got to see lots of new areas I had never checked out before… and thankfully it was pretty cloudy in Brissy today. And while it reminded me of being 14yrs old again delivering leaflets for money, there was something really cool about giving information about my business! By the way, if anyone is looking for a cool deal on flyers, I can recommend Queensland Trade Print on the Sunny Coast, Qld, who have great service and products. So happy with our flyer!

    And so, with the delivery of the leaflets, the ad I put in the local paper and talking about the business with people I meet, I’m hoping that we’ll get in touch with some new clients in the next few weeks.

    We have our first client but they won’t be launching their website for another month or so (while they finalise content) so we can’t expect any word of mouth referrals from those guys just yet….

    So I guess this leaves me wondering, as someone who just has a commonsense approach to getting new business, is there anything I’m missing?

    Any helpful hints out there? Our target audience are micro-small businesses who want an easy process to get a website up and running without a big price tag.

    Appreciate your advice :)

    Annie
    annie@uniqueimprints.com
    http://www.uniqueimprints.com

    #1082288
    Tiggerito
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    I think you have the right attitude. To some a menial job is just that, to others it can be an opportunity and fun.

    I started my business with the main aim that I will enjoy it. Money comes second.

    For example, I like to cycle around and meet my clients for a coffee and a chat. It might not be the best use of time, but it’s enjoyable and my client love the one-on-one.

    And I try and never cycle the same route twice!

    #1082468
    Tiggerito
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    I think you have the right attitude. To some a menial job is just that, to others it can be an opportunity and fun.

    I started my business with the main aim that I will enjoy it. Money comes second.

    For example, I like to cycle around and meet my clients for a coffee and a chat. It might not be the best use of time, but it’s enjoyable and my client love the one-on-one.

    And I try and never cycle the same route twice!

    #1082289
    dextereugenio
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    you may want to look into some form of networking.

    whether its a BNI or 4Networking a Schmooze a chamber of commerce or whatever, but i believe networking is extremely valuable.

    some of the melbourne local city councils have great small business programs and you should be into this if this is your first venture with no previous clients (assuming other states do this also).
    web designs particular hook up well with IT nerds, communications providers, copywriters and graphic designers so take extra special notice when you bump into these folk in your travels.

    the other thing you could do is spread the word through your friends and family. most if not all want you to succeed so get them to market for you.

    #1082470
    dextereugenio
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    you may want to look into some form of networking.

    whether its a BNI or 4Networking a Schmooze a chamber of commerce or whatever, but i believe networking is extremely valuable.

    some of the melbourne local city councils have great small business programs and you should be into this if this is your first venture with no previous clients (assuming other states do this also).
    web designs particular hook up well with IT nerds, communications providers, copywriters and graphic designers so take extra special notice when you bump into these folk in your travels.

    the other thing you could do is spread the word through your friends and family. most if not all want you to succeed so get them to market for you.

    #1082290
    Jake@EmroyPrint
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    Just in regards to your leaflets, I may be able to offer some assistance with the campaign (I regularly organise them for my clients).

    To see good results, you will need to his the same locations multiple times. I know that might sounds silly, but there are a lot of reasons people may not read your flyer the first time – not the right stage of the buying cycle for them, too busy, not enough trust, not enough money at that point, planned on buying, but put the flyer aside and forgot about it etc etc.

    For an effective sale, a customer should see your business at least 3 times – this doesn’t necessarily need to be via flyer, but if that your method, great!

    I would personally consider the first 2 drops you do to those houses as a write-off. (You may get some sales from that, thats great!) but your best results with come from the third (and consecutive) drops.

    Also, you may get sick of delivering them yourself, I’d be VERY careful who you delivery with. A lot of private contractors (as you mentioned) use younger / unreliable works and flyers may not be delivered as they should. This is not to say that ALL are like this, so work with someone you trust or know personally.

    Another option for delivery is Australia Post – through their “unaddressed mail service” – the prices are slightly more expensive, but there is a HUGE amount of upsides.

    First of all, your flyer gets delivered with their regular mail (not a whole wad of other flyers) so they will see it in amoungst their bills. It is also delivered by a Postman, and you can plan your delivery times very far ahead.

    Hope that is helpful! If you have any specific questions, please feel free to email or call =)

    #1082472
    Jake@EmroyPrint
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    Just in regards to your leaflets, I may be able to offer some assistance with the campaign (I regularly organise them for my clients).

    To see good results, you will need to his the same locations multiple times. I know that might sounds silly, but there are a lot of reasons people may not read your flyer the first time – not the right stage of the buying cycle for them, too busy, not enough trust, not enough money at that point, planned on buying, but put the flyer aside and forgot about it etc etc.

    For an effective sale, a customer should see your business at least 3 times – this doesn’t necessarily need to be via flyer, but if that your method, great!

    I would personally consider the first 2 drops you do to those houses as a write-off. (You may get some sales from that, thats great!) but your best results with come from the third (and consecutive) drops.

    Also, you may get sick of delivering them yourself, I’d be VERY careful who you delivery with. A lot of private contractors (as you mentioned) use younger / unreliable works and flyers may not be delivered as they should. This is not to say that ALL are like this, so work with someone you trust or know personally.

    Another option for delivery is Australia Post – through their “unaddressed mail service” – the prices are slightly more expensive, but there is a HUGE amount of upsides.

    First of all, your flyer gets delivered with their regular mail (not a whole wad of other flyers) so they will see it in amoungst their bills. It is also delivered by a Postman, and you can plan your delivery times very far ahead.

    Hope that is helpful! If you have any specific questions, please feel free to email or call =)

    #1082291
    Unique Imprints
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    Hi!

    Thanks to the three of you for your advice and support. I really appreciate it. It’s given me a lot to think about…. I knew I needed to get more involved in networking, but hadn’t known about the idea of getting in front of a potential customer three times. Lots to think about (and plenty more delivering by the sounds of it) :) Also, appreciate ideas around other delivery methods.
    Thanks again.

    Annie

    annie@uniqueimprints.com
    http://www.uniqueimprints.com

    #1082475
    Unique Imprints
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    • Total posts: 110
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    Hi!

    Thanks to the three of you for your advice and support. I really appreciate it. It’s given me a lot to think about…. I knew I needed to get more involved in networking, but hadn’t known about the idea of getting in front of a potential customer three times. Lots to think about (and plenty more delivering by the sounds of it) :) Also, appreciate ideas around other delivery methods.
    Thanks again.

    Annie

    annie@uniqueimprints.com
    http://www.uniqueimprints.com

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