Home – New Forums Tech talk Google Adwords

  • This topic is empty.
Viewing 15 posts - 1 through 15 (of 31 total)
  • Author
    Posts
  • #970041
    Aaron24
    Member
    • Total posts: 12
    Up
    0
    ::

    Hi, I am curious to know if anyone has had some real success using adwords to drive traffic to their website, traffic that would actually convert to sales.

    We sell artificial plants and flowers amongst other things but a google search for artificial plants and flowers in Perth does not even yield our business. That is my fault I know.

    Reason I ask is that I recieved an offer in the mail from Google about trying adwords for free, and I was thinking to have a go.

    #1042228
    JohnSheppard
    Member
    • Total posts: 940
    Up
    0
    ::

    Hello there, yes there are plenty who have had success with adwords. It wouldn’t be there if they didn’t :) The way it works is the same as the rest of capitalism works. There are winners and losers. If you are good. You win. If you are bad. You lose :)

    I will first say I am no SEO or PPC professional, I’m a big time amature, but IMO adwords is great for price leaders or high volume portions of a markets but not so good for low volume/niched/specialist.

    Take for example web design. Those who are successful at Adwords are generally selling what the majority of web design consumers want (low end commodity sites). You won’t find any corporate type companies advertising there. The reason being you can’t display your ad according to business turnover or length in business, etc, so the massive level of small business searchers blow out your budget (and punish your quality score). There are things you can do to minimise it, but…I think there are better ways (traditional methods)…

    As for flowers artificial flowers, well, are there other searches that would cause a similar effect? My feeling is your generally better of with a SEO person first. It may not be so competitive that it’s all that expensive to get to the top, thus making it cheaper in the long run. It depends on a lot of things but primary factor is what your competitors are doing. If they are all on adwords, go seo, if they are all seo, then go adwords…

    If you go to https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_STATS#search.none
    you can try and determine how much people are looking for and what you could expect.

    Bottom line is also that, there is zero point getting people to your website if it doesn’t convert. So if you haven’t got that covered first, well…you know what’ll happen.

    My 2 cents.

    #1042229
    Aaron24
    Member
    • Total posts: 12
    Up
    0
    ::

    We are a retail business with a showroom. We are planning to also be an online business selling silk flowers and artificial plants over the net but not within the next 12 months. So any hits to our website, at the moment, would need to result in people actually coming in to our shop to buy something.

    I checked and there is not what I would call a lot of competition amongst other businesses than sell what we sell, using Adwords.

    #1042230
    INeedaMassage
    Member
    • Total posts: 11
    Up
    0
    ::

    I’ve been involved in businesses that use adwords for 100% of their marketing.

    An added bonus is incorporating google analytics you have so much information to measure your ror on google adwords.

    Im no SEO expert but google is great at offering information to help manage your adwords campaign and adjust as you move forward.

    A major key is the sale price of your product vs the cost you’re paying per click which is dependant on the popularity of the key terms.

    I’d say its well worth trialing adwords for any business. Trial and test is the important thing- adwords has so many features to help control campaigns as you become more and more comfortable. You can control regions the ads appear in, use negative keywords, test various ad versions, etc etc.

    #1042231
    Urchin
    Member
    • Total posts: 51
    Up
    0
    ::

    Aaron,

    I think the effectivness of adwords will depend largely on the niche. The example of web design given above is such an extremely competitive market and must be considered quite differently from something like artificial flowers.

    I do some advertising for a type of flower which is not artificial flowers but I think the effects of adwords could be similar. I would say for your niche you will find adwords quite effective. I’m finding natural search results and SEO less and less useful as google are changing their result pages to get people to click more on ads and less on the natural search results. I annoyingly hold several top positions in search results for my main keywords yet have more people click on the adwords than the natural number one result. Actually, with one site the ratio is 70% (adwords) to (30%) natural (number 1 position).

    My advice: Use adwords at first and see if your site and product will result in sales, how much traffic you can potentially get and how much your traffic is worth. Based upon your experience with adwords decide on an SEO budget and spend six months building up your natural search results.

    #1042232
    Aaron24
    Member
    • Total posts: 12
    Up
    0
    ::

    Excellent advice, thanks all for your input. I really appreciate it.

    And I use GA to track visits/hits to my website, I find it invaluable. Looking forwards to using it to see how effective Adwords can be,

    #1042233
    sydneyfx
    Member
    • Total posts: 61
    Up
    0
    ::

    I’ve been doing Adwords for over 5 years, with campaigns for many businesses, both small and medium sized and I’ve seen mixed results. Some have worked very successfully and others don’t. IMO Adwords is not necessarily the best way to advertise for every business but overall I know it can be a great way to boost you business marketing and get leads and sales.

    The key is to track what your doing, and understand when keywords your bidding on aren’t worth it so you turn them off and continue working with keywords that grow your business.

    While obvious keywords will get you lots of clicks and spend lots of your money, they aren’t necessarily the most profitable. Think outside the box of what your target audience is looking for and go for smaller niche keywords too.

    #1042234
    Aidan
    Member
    • Total posts: 1,125
    Up
    0
    ::

    I’ve been using Adwords both privately and professionally for many years now and can tell you that in the right hands it is a very powerful channel, one that entire businesses are based on. In the wrong hands however it is useless!

    If you are going to test the waters then do so using exact match keywords, maybe a few phrase match ones and have ads that compel click through. Broad match is a big trap in the flowers arena, particularly for your products.

    #1042235
    biscuit
    Member
    • Total posts: 3
    Up
    0
    ::

    Ahhh, what happened to the good old days, when I could get a keyword for 4c :) It’s definitely a lot more expensive for keywords than it used to be, but used right and knowing what your main keywords are can help dramatically.

    I have and still maintain Google Ad campaigns for many of our clients, it definitely works better for some businesses than others. Used right it can be an insightful medium and depending on clients objective can be used in a number of ways like driving traffic for related industry service, building brand awareness and testing marketing headlines and copy.

    I’m seeing some interesting results at the moment from FaceBooks ads :)

    cheers

    Mark

    #1042236
    myessentialpa
    Member
    • Total posts: 14
    Up
    0
    ::

    Hi, This is great. I was just about to ask the same questions. After reading some of the replies, I have had some inspiration and came up with (what I think) are great ads which will hopefully drive some business my way.

    Fingers crossed now, but I will monitor this daily so it is still within my budget.

    Cheers,
    Jennifer
    Virtual Assistant

    #1042237
    Aidan
    Member
    • Total posts: 1,125
    Up
    0
    ::

    SW123 – cannot agree at all with that comment!

    AdWords can be used instead of, or as a supplement to SEO, its most unlikely you are going to rank for all the keywords you want naturally but why limit yourself in any event – why not have two presences on the page if you can afford it!

    What does SEO cost? What do you do when the algo changes and suddenly you are on page 3 instead of 1? How permanent is your SEO effort? What happens when a competitor knocks you off the 1st page? What happens if google changes the layout of its pages to favour more paid listings?

    As for it being a waste of time because most searchers use the natural listings only – you are joking right? I mean seriously would so many of us spend so much year after year? What? We all WANT to give it to Google on something that does not work?!

    AdWords is THE most targetted form of marketing I’ve been involved in and is highly profitable when used correctly.

    As an SEO hand myself I love AdWords for all the reasons above and more!

    #1042238
    bridiej
    Member
    • Total posts: 1,097
    Up
    0
    ::

    Well, I am just about over Adwords

    I’ve tried different wording in my ads and they are usually in the top three coming up yet still no work coming through…..

    I’ve got rid of loads of keywords and just concentrated on a few, I’ve rejigged my ads several times to get as many clicks as possible but it isn’t working for me.

    I realise I’m in a business where there are is huge competition but I would have expected at least one “nibble” after a couple of weeks of running ads.

    #1042239
    Aidan
    Member
    • Total posts: 1,125
    Up
    0
    ::

    Steve,

    Its all good mate, we’ll agree to have different viewpoints then but tomorrow does come, it always does…

    I don’t know what you are paying but we are very happy with our ROI on both our SEO and PPC efforts and love the flexibility it gives us having a mix of the two. I do hate being dependent on any one source of business!

    Cheers

    #1042240
    bridiej
    Member
    • Total posts: 1,097
    Up
    0
    ::

    I am already on page one of google for “audio typing” (quite often top of the heap) although “audio transcription” obviously has too many options, I don’t register until about page seven, eight or possibly longer than that….

    Guess I just have to learn some patience

    #1042241
    JohnSheppard
    Member
    • Total posts: 940
    Up
    0
    ::
    SW123, post: 0 wrote:
    lets agree to disagree but you are right in one thing if you are not on P1 then the only option is SEO – and thats the bottom line – the Yellow pages is dead and buried so what else does one have????

    I don’t understand what you mean by this?

    Adwords is driven by competition. If you cannot afford to get to page 1 on adwords you are being outdone by your competitors. If you are using it ‘correctly’ and it’s not working then your business model is wrong, or you have a poor website not geared to convert when your competitor does.

    IMO, it is pertinent to model your business on your advertising medium. You will fail trying to run a traditional business the same way on the Internet. It is wrong to blame the advertising medium for failure.

    The best place to look is at highly competitive areas and you will see how stark the differences are. Everything about the business is different.

    The thing is competition. If you are after profit you have to go where the competition aren’t (no one to undercut you there). The best place for that may not be not the Internet :) On the Internet you are competing with 25 million people+ most of em really really keen to undercut you…

Viewing 15 posts - 1 through 15 (of 31 total)
  • You must be logged in to reply to this topic.