Home – New Forums Tech talk Google Analytics problem (not set)

  • This topic is empty.
Viewing 5 posts - 1 through 5 (of 5 total)
  • Author
    Posts
  • #984280
    Ben_Oz
    Member
    • Total posts: 24
    Up
    0
    ::

    I’m having a real problem with Google Analytics reporting my search terms correctly. When selecting Traffic Sources > Sources > All Traffic our #1 Keyword is (not set) and #2 is (not provided). These 2 results account for about 80% of our results, making them pretty much useless!

    Anyone else come across this? (I’ve done some Google research but found nothing helpful so far).

    #1146870
    Marius Ciocan
    Member
    • Total posts: 44
    Up
    0
    ::

    If (not set) is appearing in your Organic search reports, it could be that:

    An incorrectly configured filter is modifying campaign variables or referral patterns.
    urchin.js is being used on the landing page. This tracking code is no longer supported and so its search-engine list is out of date. Many new search-engine URL formats are not recognized (e.g., bing.com/?q=KEYWORD). Visits originating from these sources will be marked bing/(organic) but since no search term could be recognized, keyword will be (not set).

    #1146871
    Tiggerito
    Member
    • Total posts: 362
    Up
    0
    ::

    Not all your visitors come from search engines. Those that arn’t from search engines show up as (not set). Look at the search level reports to filter them out.

    Google in combination with most browsers are making search more secure. The consequence is that you will not see the search term for many visitors. These are classed under (not provided). Nothing you can do here, the data is getting removed more over time.

    At the moment the best alternative for similar data is in Google Webmaster Tools.

    #1146872
    markn
    Member
    • Total posts: 103
    Up
    0
    ::

    {not provided} means the KW is hidden because people are signed into a Google account and their search terms are encrypted.

    {not set} is something different and can be seen for different reasons depending on what report(s) you’re seeing it in. Google has a good page on it here: https://support.google.com/analytics/answer/2820717?hl=en

    #1146873
    Ben_Oz
    Member
    • Total posts: 24
    Up
    0
    ::

    Thanks for the replies everybody. I’m not sure what’s going on but when I logged in today, it’s changed and now says (direct) / (none) or google / organic.

    Now when I do some Googling this seems to be a totally different problem!

    I think I just need to spend some more time learning GA. On the plus side I learnt about Googles URL builder :)

Viewing 5 posts - 1 through 5 (of 5 total)
  • You must be logged in to reply to this topic.