Home – New Forums Marketing mastery Have you used your 1st year anniversary as a marketing opportunity?

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  • #995644
    innerchildyoga.com.au
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    Hi everyone,

    I run a kids yoga business and later this month will be celebrating my first year in business – whoo-hoo! Excited and a little relieved to have made it through that tough first year.

    My questions is, did you use this milestone as marketing opportunity? Surviving the first year is a reason to make a lot of social media noise, however my concern is that it could have a negative impact as 1 year is still young for a company. Is it wise to draw attention towards this milestone? What are your thoughts?

    I’d love to hear from all you seasoned Soloist’s and welcome all your advice and tips.

    Thank you :)

    Katie

    #1203232
    eatyourveggies
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    Celebrate!

    To get noticed, you run promotions / sales / events. If you note down the reasons for many promotions / sales / events… they’re really quite silly…. people have sales for “mid autumn”, and “melbourne cup”… ANY reason to have a sale… so there’s a reason to send an email, put up a poster, etc.

    Been around for 1 year is actually a great / legitimate reason to have a promotion or event. Sure, we’d all like to stay we’re a 100 year old company, but 1 year is great for a business and I highly doubt anyone will think, “Only one year?? My child should go there!”

    And for each of your customers who don’t get how hard getting to one year is, just have another wine, and enjoy it some more :)

    #1203233
    eatyourveggies
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    In fact… here’s one that came though on email just now…

    The 11/11 sale. Really? On Remembrance day, you run a sale? Bad reason in my opinion. BUT… we need any reason we can to remind people we’re open for business I suppose.

    #1203234
    Dave Gillen – Former FS Concierge
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    Go for it I say. Any excuse to make an announcement is a good idea. There’s nothing wrong with being 1 yo it probably means you’re enthusiastic, innovative, fresh, etc.

    Plus it’s good to practice being exactly who you are. Anytime you try to mask the truth of your business you give up authenticity in my opinion. :)

    Dave
    P.S. Congrats that’s a massive achievement!

    #1203235
    Johny
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    The 11/11 sale. Really? On Remembrance day, you run a sale? Bad reason in my opinion. BUT… we need any reason we can to remind people we’re open for business I suppose.

    I doubt that’s the reason. 11/11 started as singles day in China and has become a worldwide juggernaut. Sales in China alone on this day are crazy. Last year Alibaba alone racked up USD$14 billion in sales on the day through its various channels.

    #1203236
    bb1
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    Don’t take 1 year old as a negative, use it to show you are still vibrant, not boring and stale like those much older business’s.

    Definitely celebrate, it would be one of the hardest periods in any new business, showcase it…

    #1203237
    Kokoronkwo
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    Yes definitely celebrate! Why not just celebrate your anniversary (ie; no number) if the 1year bothers you at all. But yes you should be very proud. And what a great business – kids yoga :)

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