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  • #996820
    carolynnuttall
    Member
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    Hi,

    I have just launched an online business Tribe for Life selling ethical and sustainable kids and baby products. I would love for people to check it out and give me some feedback. Finding the marketing and getting the name out there to be difficult so any help would be much appreciated.

    http://www.tribeforlife.com.au
    Facebook: http://www.facebook.com/tribeforlife/
    Instagram: @tribe.for.life

    Thanks

    #1209132
    Paul – FS Concierge
    Keymaster
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    Hi and welcome to the Flying Solo Forums Carolyn.

    Thanks for joining.

    Getting found by people ready to buy is key as is having the right messaging on your internet properties when they do find you.

    The best advice I can give you is to contact some online marketing experts and have a chat because getting all of the components just so is a really challenging task.

    If you can afford to pay somebody to help, you will be able to take big short cuts – if it is the right person/people.

    Cheers

    #1209133
    JacquiPryor
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    Hi Carolyn,

    Had a quick look at your website to provide ‘feedback’ as you requested – just a few ‘start up things’ I noticed:

    first thing I did notice is that in some parts of content you use ‘we’ or ‘us’, and other parts “I” and “me”. I’d suggest consistency here – just to help with the flow :)

    Maybe a little more ‘About Us’ right on the home page… when I first look at the home page with the current collection I assumed it’s your product, but I think (and could be wrong) you’re bringing together a variety of ethical/sustainable products and retailing them (rather than producing)? Make that clear – that you’ve done the hard work on sourcing all these items for the convenience of the customer so they don’t have to.

    On the About Us page you mention to look at the collections to learn more about the companies… I can’t really see much about the companies when I click on to one of the items.

    And… this is a personal thing of mind as others around here might know… on your contact page – please give me more than a web form.

    What is your phone number?
    Are you are registered business with an ABN? Include it somewhere.
    Other than a web form, how do I contact you? What are your delivery terms/costs? What is your refund policy?

    I think with online business you need to ensure the consumer feels trusting to place an order, for me this means being able to understand your shipping and refund policy before I add something to a cart, and, also knowledge that I can contact you in some way other than a web form if I have questions or need to discuss an order. I like to see an ABN and location (not necessarily full address, but at least suburb and state) so I know that I am dealing with a ‘real’ business before entering payment details.

    These are all easy fixes and part of the start up phase :) The more you can convey that trust then as people start visiting your new website – in my opinion anyway – the more likely they are to purchase because they know who you are, what you’re doing and that you’re ‘real’ on the other end of a website.

    That all said, I like the brand/look. I found the site easy to navigate and quick to load and the products you’ve aligned with look great.

    Wishing you all the best with it :)

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