Home – New Forums Marketing mastery Help me find people who crave for a home cooked meal

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  • #988340
    Rumana
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    Hello amazing community,

    My name is Rumana and I am the Co-Founder of mamaCOOKoo. We find passionate home cooks and connect them with people who love a home cooked meal.

    Our home cooks prepare delicious meals at home, and foodies can either pick it up from the cook’s place or the cook can deliver. We have talented home cooks throughout Sydney, cooking cuisines from Persian to Peruvian. I’ve attached some photos of the dishes our cooks have made.

    I need your help in finding more people who crave for a yummy home cooked meal. I’m interested in understanding what they are looking for in home cooked food.

    Please reach out to me.

    Cheers,
    Rumana

    E: [email protected]
    W: mamaCOOKoo.com
    F: http://www.facebook.com/food.mamaCOOKoo

    #1166769
    Tony Manto
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    Hi Rumana, how long is a piece of string… There are several answers to your question. It might start by profiling the most likely consumer for your service. Is it DINKS or Young Professionals with no time?

    My advice is to profile who you think might be your best target markets. Once you understand this, these types of groups normally have the same interests. They may all be gym junkies, the may all send their kids to kindergarden or private schools. Once you have identify each group and their habits it will be much easier to market to them.

    #1166770
    Rumana
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    • Total posts: 6
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    Tony Manto, post: 193122 wrote:
    Hi Rumana, how long is a piece of string… There are several answers to your question. It might start by profiling the most likely consumer for your service. Is it DINKS or Young Professionals with no time?

    My advice is to profile who you think might be your best target markets. Once you understand this, these types of groups normally have the same interests. They may all be gym junkies, the may all send their kids to kindergarden or private schools. Once you have identify each group and their habits it will be much easier to market to them.

    Hi Tony,
    Thanks for reaching out. Your advice is great, and indeed the most fundamental principle of marketing.

    We do have our identified segments. However, sometimes as a founder we may suffer from myopia. That is why I put out this post, to see who the amazing members of this community would suggest. This would then provide us with an opportunity to widen our lens of reference.

    Cheers,
    Rumana

    #1166771
    tonyk
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    Hi Rumana,

    There is some great-looking food there. With regards to who would be your best target in terms of this service, I personally would suggest targeting young professionals who simply don’t have the time to cook for themselves and are often eating out, which of course can become very expensive over time. Perhaps you could offer them some kind of discount for purchasing X amount of meals. Something to mull over.

    All the best with your venture.

    #1166772
    Rumana
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    tonyk, post: 193138 wrote:
    Hi Rumana,

    There is some great-looking food there. With regards to who would be your best target in terms of this service, I personally would suggest targeting young professionals who simply don’t have the time to cook for themselves and are often eating out, which of course can become very expensive over time. Perhaps you could offer them some kind of discount for purchasing X amount of meals. Something to mull over.

    All the best with your venture.

    Hello Tonyk,

    Thanks so much for reaching out :), and great suggestion. We definitely do have discounted pricing if foodies wanted to buy more meals.

    Do you know any young professionals who would be interested in mamaCOOKoo’s home cooked meals?

    Cheers,
    Rumana

    #1166773
    tonyk
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    Rumana, post: 193137 wrote:
    Hi Tony,
    Thanks for reaching out. Your advice is great, and indeed the most fundamental principle of marketing.

    We do have our identified segments. However, sometimes as a founder we may suffer from myopia. That is why I put out this post, to see who the amazing members of this community would suggest. This would then provide us with an opportunity to widen our lens of reference.

    Cheers,
    Rumana

    Not off the top of my head, but I would suggest establishing a presence on social media if you haven’t already.

    #1166774
    PineapplePear
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    • Total posts: 83
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    Hi Rumana

    I think you also need to target location wise too.
    Your likely markets aren’t out in the suburbs, but inner city, small dwellings, people that tend to eat out or order takeaway rather than cook.

    Busy people with busy lifestyles.
    You need to put yourself in their shoes, what appeals to them what doesn’t.

    A targeted mail drop to pricey apartment blocks could possibly work. Perhaps it’s a menu. These people are accustomed to ordering takeaway, so this is the wholesome home cooked version of that.

    You could also look at transit media inner city and around the places they work.
    Even supermarket media in those small city express supermarkets. People who drop in to grab something on the go, rather than planning ahead.

    Once you narrow down the sort of person they are, their likes and dislikes, you’ll find it easier to work out a way and method to talk to them.

    I hope this helps.

    #1166775
    SuzsSpace
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    While I agree with the above comments I’m going to take a totally different tack.

    Are your cooks able to cook food for those with allergies or intolerances? If so, then I’d be targetting people with allergies or intolerances who are in hospital, or the elderly living by themselves who can’t necessarily cook for themselves. Or even the elderly in nursing homes.

    This was a topic on one of my forums. How would we cope in nursing homes with all our food challenges? Would we be given foods we can’t eat? How would we deal with this, especially if we’re senile and not able to stand up for ourselves?

    If you had chefs who specialised in these areas that would give a number of people peace of mind.

    #1166776
    Little Birdie Marketing
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    Hello!

    You know what – I had this exact same idea after I had my first baby. I had absolutely no time (or want) to cook but also didn’t want to eat take-out every night! We had no family around to cook for us, so we just ended up eating take-out for the first month!

    I have a lot of suggestions for your website and Facebook page, there are a lot of different segments of the market that can benefit from your type of business but it is not clearly defined in your presentation. I would also suggest looking at the structure of your website – I have just tried to be a potential and registered but now can’t work out how to ‘search & order’ – when people are time poor (or really tired like new mum’s) – it really has to be super simple and easy.

    Who are your cooks? Are they profiled? I would want to know who is cooking my meals…..

    #1166777
    bb1
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    Hi rumana,

    Your service sounds great, I would consider it if you were in Melbourne, but the one thing that would stop me in my tracks is, I get to your website and before I can see any of your offerings (food and/or pricing), I have to register, which means handing over my email, name, etc (even than I dont know if I get to see your offering). But I, like a lot of other people are relucatant to do this without seeing what the full extent of the offer is. If I go to a pizza website (no comparison I know), I can at least browse the menu, check if I like the price, than give out my valuable private details.

    In these days of Spam, etc, people are reluctant to provide details unless they know the product / offer is worth there while. Just my opinion..

    Bert

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