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  • #982247
    JaxiB
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    Hi everyone

    So I have been identifying common attributes of our customers. I would love it if you all could help. I am trying to develop a brand personality. Could you please read the list and see if you can tell me if it reminds you of any popular characters off tv or celebrities.

    I would love it, if I could say something like Yes!! My people are more Walter White from breaking bad rather than a character off The Office.

    List of characteristics of users

    Self employed or working for a small business 1>10 employees
    They do not use popular online tools
    They like personal service when they need help
    They can’t be ‘faffed’ learning new tech
    They like to support other small businesses
    They are norm questioners
    They do not follow the rules
    They do not read instructions
    They do not have faith that social media is the golden bullet
    They know they should be doing something
    They are time poor
    They are used to doing most things in their business themselves
    They have a do it yourself mentality, but they like to take short cuts
    Our typical users are aged between 30 – 50

    Thanks

    #1135706
    Roberta@thelocalexp
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    Hi JaxiB,
    Great work on the characteristics, they sounds aweome!
    I would say go with your gut and say ‘we want to attract people like the guy from breaking bad’, have your dot points nad then you job in creating a brand personality is to make sure everything is aligned to making that happen.
    If he’s not the perfect customer, the lists sounds like most small business owners I know! You could give him your own name and know exactly waht YOU mean.
    Hope that helps.
    Roberta

    #1135707
    sarad
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    How about a ‘hard working traditionalist?”

    #1135708
    AngelaGirl
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    Or Alf Stewart from Home and Away (aside from the age) :)

    #1135709
    JaxiB
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    AngelaGirl, post: 155159 wrote:
    Or Alf Stewart from Home and Away (aside from the age) :)

    LOL – They would hate to be thought of like that.

    #1135710
    JaxiB
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    SaraD, post: 155130 wrote:
    How about a ‘hard working traditionalist?”

    I like that Sara. They are extremely hard working…and passionate about what they love.

    #1135711
    themobilebillboardco
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    Breaking Bad & The Office references!

    Love it!

    JR

    #1135712
    JaxiB
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    Re: Help with brand personality: Update

    Update:

    So we took your suggestions, as well as canvassing customers and facebook peeps, and got a mascot illustrated…we decided to have a helpful character to support our users, instead of trying to emulate our users diverse characteristics would be a better way to go.

    Thanks you for your help. It has been a really interesting exercise.

    SSpigeion.jpg
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