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    Market research

    My company pretran is in the very early stages of coming together and we are in the process of partaking in some market research. Just trying to discuss with a wider community of like minded people. What kind of questions should be included in the questionnaire, I currently have around 25 questions. Some aimed at a general consumer and the rest for business owners. I am unsure if 25 is to many questions or not enough.

    Can’t really give to much away at this stage about the product, so trying to gauge what other people with financial based start ups have asked or what they found out from research. Everyone else’s opinion is more than welcome this product is going to designed for every single consumer, contractor, sole trader, business owner etc.

    The company is aimed towards every person who spends money online or in-store and would like to consolidate all these purchases and for the back end of this with the business owner integrating our product directly into their accounting software to save time and energy.

    The drafted questionnaire is included here.


    At the moment it is only really based at Australians due to that is where we will be launching but we will go from there and be worldwide soon!

    Please follow us on.

    Twitter- https://twitter.com/pretran_io

    Facebook- https://www.facebook.com/pretran.io

    Linked in- https://www.linkedin.com/company/pretran?report.success=KJ_KkFGTDCfMt-A7wV3Fn9Yvgwr02Kd6AZHGx4bQCDiP6-2rfP2oxyVoEQiPrcAQ7Bf

    Dave Gillen – FS Concierge
    • Total posts: 2,543

    Hi there,

    Welcome aboard the forums! My take on market research is that you could ask these questions (or 100 more) to a million people and still not know whether someone will pay for or use your product. So I’d suggest shortening the survey drastically and only include specific questions that your startup depends on.

    To me the single best survey question is “Will you buy this (or will you use this)?” And if not, why not? Because you can use these answers directly to validate or improve (or pivot) your product.

    Good luck!


    Dave Gillen - Client Acquisition | Brisbane | (07) 3180 0288
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