::
Hello other solo flyers,
I have just started my new business Fruition Nutrition ~ ecological concepts for healthy soils, plants, animals and people . .
As I am starting out I have chosen to provide products first and then add services once I am on my feet. I am currently supplying a range of products such as biological soil ameliorants, organic livestock and pet supplements and educational material on sustainable production to farmers and gardeners. In addition I supply human food and health supplements like liquid probiotics, mineral salts, liver and digestive tonics, and a few other preparations rich in phytonutrients to support wellness. At times during the year I will also sell plants such as fruit trees, vegetables and herbs that have been grown using biological principles.
As my name and tag line suggests (I hope) I am drawing attention to the link between soil health, crop health, animal health and human health. As I have learned over the years there are strong connections; socially, nutritionally and ecologically between the origins of our food, fibres and communities.
I have a strong interest in soil biology and ecology and so I intend to build services in my business around the management of healthy soils and therefore the growing of healthy, minerally rich and sustainable food and fodder crops.
At the moment I am not operating a shopfront rather I am travelling to local farmers markets and fairs speaking to interested customers and selling a few products along the way. I am operating out of my home near Boort in North Central Victoria and will be at market anywhere in between Bendigo – Castlemaine – Ballarat – Echuca – Murrabit – Kerang. Customers can build a relationship with me based on trust and familiarity as I intend to cover all my local areas in my region on a regular basis – they can order special products from me or simply pick up what they need on the day.
As it is sort of a mail order business and a lot of business is based on a returning customer base I need to develop good marketing and branding tools combined with a web presence that allows customers to find out a bit about what I do and who I am. This webspace could also morph into an online ordering facility.
I joined flying solo recently to get some more info on developing websites. As a one-man-band I want to set up a website that is cheap and effective and I am willing to use my time to update as neccessary. I have purchased the domain name http://www.fruitionnutrition.com.au and need to go from there.
Also I enjoying using flying solo for ideas on how to do things differently. Being involved with a network where other people are doing the same things I am really helps.
Pleased to cop any feedback, help, or chat about my business – fruitionnutrition@bigpond.com
I’ll be in contact with you shortly re: the online side of your business…
