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  • #989317
    laurenskyestudio
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    • Total posts: 6
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    Hi everyone,

    I’m a newbie here, just joined yesterday, but I’m so motivated by the supportive community here I couldn’t wait to ask for feedback on my business.

    I’ve been running my business for a few years, just casually as I’m a mum to two young boys, but I now want to amp it up a bit and try to increase sales.

    My business is Lauren Skye Studio – http://www.laurenskye.com.au

    I design my own fabrics, have them printed and then create cushion covers (and soon other homewares products). My orders trickle through which so far has been fine as I’ve not had that much time to dedicate to the business. I get great comments about my cushions but the sales figures don’t match that, so I’m looking for feedback and maybe some thoughts on why I’m having trouble converting interest in my products to sales.

    I don’t do a lot of marketing due to lack of time and money to spend on it, which I tell myself is why my sales are low, but I wonder if there are other factors I’m missing.

    If you have some time to check out my site and provide me with any thoughts you have I would greatly appreciate it.

    1. What needs reviewing? (i.e. logo, website, idea etc…)
    Website design, product, prices (can you see the value for money?)

    2. What does your business do?
    Unique designer cushion covers

    3. Who is your target market?
    Women 25-45 years mainly, reads interiors magazines, likes a lot of colour in their homes, looking for unique products not mass produced.

    4. What specific concerns do you have?
    Lack of consistent sales. Wondering what I’m not seeing about my product.

    Thanks

    #1171537
    Zava Design
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    • Total posts: 1,463
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    Hi Lauren,

    It’s really nice to see a small business that seems to have done their homework on what’s required for a simple yet effective online store. I’m sure there’s some improvements that folk will help you with, but it’s a great starting point!

    One of those improvements is definitely responsive. You just can’t be launching a site in 2014 that doesn’t cater for mobile device users.

    I’d revise your font too, it looks really horrible on my screen (Chrome, Windows 8.1). I’d do some test across a range of different browsers and operating systems to ensure you have a font that works for the majority of users (browserstack.com).

    When adding to cart, I probably wouldn’t force the user to their cart, but leave them on the product page with a “continue shopping” link.

    And move the “shop” link to be the first one after home, that’s your most important link, not “our story”.

    Cheers.

    #1171538
    laurenskyestudio
    Member
    • Total posts: 6
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    Zava Design, post: 199219 wrote:
    Hi Lauren,

    It’s really nice to see a small business that seems to have done their homework on what’s required for a simple yet effective online store. I’m sure there’s some improvements that folk will help you with, but it’s a great starting point!

    One of those improvements is definitely responsive. You just can’t be launching a site in 2014 that doesn’t cater for mobile device users.

    I’d revise your font too, it looks really horrible on my screen (Chrome, Windows 8.1). I’d do some test across a range of different browsers and operating systems to ensure you have a font that works for the majority of users (browserstack.com).

    When adding to cart, I probably wouldn’t force the user to their cart, but leave them on the product page with a “continue shopping” link.

    And move the “shop” link to be the first one after home, that’s your most important link, not “our story”.

    Cheers.

    Thanks so much for taking the time to check out my website and provide your helpful insights.

    I had suspected the font was not really working so your comment has cemented it for me. I will certainly be implementing your other suggestions as well.

    I did have a great mobile website set up for a short time but it was a free version and had a huge ad and was interfering with my backend app, so I disabled it but I suppose it’s time to bite the bullet and pay for an impressive looking one.

    #1171539
    Byron Trzeciak
    Participant
    • Total posts: 423
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    Hi Lauren,

    Well done so far with your business. I’ve reviewed countless numbers of ecommerce stores lately and they’re all suffering for very similar things. Make sure you head back through some old posts and see some of the great advice on offer there too.

    The home page could definitely be improved. Look at major online stores and see how they layout their products and categories. Try to make your home page really capture the attention, state clearly what you do and sell and have a strong call to action. Tell people about your unique selling points all on the home page, where are they made, how are they designed, how quickly do they ship, what is the return policy etc etc.

    Your add to cart button isn’t visible on the multiple product pages, only the single.
    Your add to cart button is grey and doesn’t stand out, the same goes for the checkout button.

    Whoa! I just realised it has been nearly a year since my last blog post. Whoops!

    You need to understand that blogging is a great way of bringing traffic to your website. It doesn’t have to be written, do video reviews, become a personality, let people know who you are and see how passionate you are about your product. It does help to transcribe videos into text however for added benefit.

    Keep fueling your website with content.

    The structure of your website is also not great for SEO, content on your product pages is thin. You don’t have a strong keyword density and the URLs aren’t optimised for search.

    I’d also buy yourself a new theme as the one you’ve got is not responsive which means it won’t resize for tablets, mobiles etc.

    I hope this helps. Online stores are really tough and they need considerable work to get moving.

    Cheers

    Byron

    #1171540
    laurenskyestudio
    Member
    • Total posts: 6
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    Byron Trzeciak, post: 199251 wrote:
    I hope this helps. Online stores are really tough and they need considerable work to get moving.

    Thanks so much Byron. Your feedback is so helpful! I really must get back on track with blogging. I have found it hard to find my voice with blogging, but I will attempt to construct a plan to give me a little more direction with my bloggin content.

    SEO is something that I am aware of, but don’t fully understand how it works. I think once I dedicate some time to it, I will be able to work it out, but so far it escapes me.

    I’ll certainly take on board your other comments as well.

    Thanks again, so appreciative!

    #1171541
    Zava Design
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    • Total posts: 1,463
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    laurenskyestudio, post: 199254 wrote:
    SEO is something that I am aware of, but don’t fully understand how it works. I think once I dedicate some time to it, I will be able to work it out, but so far it escapes me.
    First thing to know: It’s not rocket science.

    #1: What search terms would people use to find you? The obvious are your product names, such as “cushion cover”. But that’s likely too generic to target. So a little keyword research is necessary, where all that’s done is to see what relevant terms people are searching for. This might uncover “cushion covers in Melbourne”, as an example, which would be a far easier phrase to target. Armed with a list of these easier to target keyword phrases then you turn to the copywriting.

    #2: Two areas you can use, product copywriting and your blog. Your product copywriting should focus on the product, but now armed with the keyword knowledge. So on a product page you might make sure you have “cushion cover” and somewhere “we deliver to Melbourne”, as just a simple example.

    The blog you might write about one of your “cushion cover” designs and how you were inspired by the autumn leaves of Melbourne, for example.

    That’s find of it really. Keep the content relevant, interesting and well written, and the SEO will largely take care of itself.

    #1171542
    Jenny Spring
    Member
    • Total posts: 597
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    laurenskyestudio, post: 199254 wrote:
    Thanks so much Byron. Your feedback is so helpful! I really must get back on track with blogging. I have found it hard to find my voice with blogging, but I will attempt to construct a plan to give me a little more direction with my bloggin content.

    SEO is something that I am aware of, but don’t fully understand how it works. I think once I dedicate some time to it, I will be able to work it out, but so far it escapes me.

    I’ll certainly take on board your other comments as well.

    Thanks again, so appreciative!

    Hi Lauren

    Firstly, I’m glad that you haven’t overcomplicated your site. Well done!

    Don’t assume your images stand alone. You definitely want to add a headline on the images, to be really clear about what you do, and why the stranger to your site would care.

    Also, you want to add ‘click here’. Sounds crazy, but those two words are some of hte best converting words on sites. You want to ‘tell’ the stranger what to do next. Drive them to take action.

    So on your main image you might have your heading/USP with a click here as well. I’d take the prices off, and try to entice me a little more with that major heading.

    Great that you’ve started blogging. Be careful about tagging up with so many different, and potentially unrelated tags. More is not better. Be clear about your blog, and choose your tags (keywords) based on your clarity.

    Blogging is an absolute cornerstone of good SEO. If you can’t afford a specialist SEO company (like mine), then absolutely keep blogging until you can! But keep to some basics:

    1. write for your ‘best customer’
    2. write at least 450 words
    3. keep to a topic, and then optimise it for the main keywords on that topic

    Good luck!
    Jenny

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