Home – New Forums Marketing mastery How are you doing social media?

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  • #997593
    m4engineers
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    How are you doing social media facebook, linked, twitter and etc?
    Are you winning?
    What is your strategy?
    Good, bad or ugly?

    #1212933
    FXM
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    Ugly!!!!!!! We did some facebook some time back, all they did was posting and boosting the post. After 6 months, we had to stop.

    #1212934
    FXM
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    because I paid a lot of money for no result, worse than my newspaper advertisements. Is there a better way? no SEO please, tried and done that, no results.

    #1212935
    El Arish Tropical Exotics
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    Haphazardly!

    On FB I (under my own account) post in a few forums and will sometimes share links to business blogs or products. On our business account I post photos, link, share links, etc. I rarely hard sell anything on FB and my page is more a friendly group where I promote tropical gardening and sustainability rather than “selling” my business. I think it’s nurtured trust in some, belief in my expertise in others and every once in a while I do like looking at insights (when I need my ego stroked)).

    Just started Instagram and am trying to post different things on that, mostly pretty pictures.

    Our business photos get pinned a lot so I should do a better job on pinterest.

    I think there’s a bit of wooing that goes into to creating a relationship with a customer. Social media is my cyberflowers :)

    #1212936
    m4engineers
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    Wondering if there is any social media strategist to share their insight.

    #1212937
    bb1
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    I don’t bother, other similar business’s I know seem to get business this way but they all report low quality clients, I’m only chasing quality clients.

    #1212938
    m4engineers
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    Generally I do hear this a well about low quality clients. bb1 if you don’t mind me asking, what is your avatar as a low quality client? Mine would be someone who takes up hell a lot of my time.

    #1212939
    bb1
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    m4engineers, post: 254490, member: 100990 wrote:
    Generally I do hear this a well about low quality clients. bb1 if you don’t mind me asking, what is your avatar as a low quality client? Mine would be someone who takes up hell a lot of my time.

    Yes time consuming, only wants to pay budget prices for quality jobs, slow payers. The list could go on but you get the drift

    #1212940
    V-G
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    FXM, post: 254480, member: 101969 wrote:
    because I paid a lot of money for no result, worse than my newspaper advertisements. Is there a better way? no SEO please, tried and done that, no results.
    Hi FXM. SEO is the gift that keeps on giving. Honestly. To walk away from SEO is a big mistake. Google is a long game though – it’s not a place for quick wins. Organically at least. With the change in algorithm to Facebook this January that channel has now become a paid-only option for businesses (which it has been for most of 2017 anyway). Twitter is desperately underused in AU, Instagram is hard to get eyeballs from and Pinterest can get you traffic but takes a ridiculously huge amount of effort to upkeep. I’m only blogging at the moment but 60%+ of my traffic comes from Google and I haven’t written a post since November! Much easier than posting on FB everyday with hardly any engagement.
    #1212941
    V-G
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    m4engineers, post: 254482, member: 100990 wrote:
    Wondering if there is any social media strategist to share their insight.
    I used to run the Content Marketing strategy for one of AU’s largest retail brands. The advice I would give on Social is this.

    Many folks will say you HAVE to be on Social Media. Like every platform. Social Media agencies definitely will ;-) However I say only be on Social if you are prepared to work hard and be consistent with your content. Social channels are another representation of your brand. So if you do a Social platform poorly (due to lack of time/ knowledge etc) then that will reflect poorly on your brand. Quite needlessly I would say. Also if you do decide to do Social then choose only those platforms that you get some engagement on. There’s actually no point doing all channels just for the sake of having them. Case in point is that in AU Twitter is my most successful channel. However it’s one of the least utilised social channels in this market yet by far-and-away my best for actions and engagement..

    Facebook has just changed for the worse for all businesses with Pages. It was already getting expensive and is about to get much more-so. Without paying your page posts will get no organic reach to your followers any more.

    I’ll leave it there. But the take out is = Only do a social media channel if you are going to do it properly and only if you see viable returns.

    #1212942
    Paul – FS Concierge
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    OP, the most important thing to keep in mind is that you should always focus on the goal eg, to increase sales.

    I know a guy in the FB space that has a client that sells tickets to events – I think his record is $500K in a week.

    On of my ex customers uses instagram to sell teeth whitening kits – their company is valued at $46M according to media reports.

    My humble SEO tactics have produced an increase in sales of $1M annually.

    The thing is, if you are going to spend money, you want a return on investment and the best way to achieve this is to do whatever you do well – world class well if you can. If not, BETTER than your competitors.

    So many people do things poorly on Social Media and Advertising channels and it is money down the drain.

    #1212943
    m4engineers
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    V-G, post: 254536, member: 80744 wrote:
    SEO is the gift that keeps on giving. Honestly. To walk away from SEO is a big mistake.

    Totally agree on what you say about SEO, if and only if your campaigns are winning … otherwise it’s a bottomless drain for your hard earned cash, how many months can a business and more so for a small business to put in; say $1,000 per month every month without seeing the silver lining in the horizon?

    By the way, FXM

    FXM, post: 254480, member: 101969 wrote:
    no SEO please, tried and done that, no results.

    If you don’t mind sharing, what have you tried and done for your SEO?

    #1212944
    m4engineers
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    El Arish Tropical Exotics, post: 254481, member: 6734 wrote:
    On FB I (under my own account) post in a few forums and will sometimes share links to business blogs or products. On our business account I post photos, link, share links, etc.

    Here is where double pareto comes into play, 80% just post and post and post, and wonder why it’s not working for them, and there are 20% of the people do exactly as you are are doing, posting, sharing, contributing and adding value to your network, and eventually find it very time consuming.

    One should really want to be in the 20% of these 20% or the top 4 or 5% of the users ie being there when it matters the most. You best bet of making a sale is when someone post something like “please recommend a good tropical gardener in Geelong“, after all people post to their trusted network first … and what is the likelyhood of taking the conversation further if you jump into the conversation and respond with “hey I specialise in tropical gardening and sustainability, how may I help” ? Just food for thought,

    #1212945
    m4engineers
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    … only if you are in Geelong ha ha ha

    #1212946
    El Arish Tropical Exotics
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    m4engineers, post: 254563, member: 100990 wrote:
    One should really want to be in the 20% of these 20% or the top 4 or 5% of the users ie being there when it matters the most. You best bet of making a sale is when someone post something like “please recommend a good tropical gardener in Geelong“, after all people post to their trusted network first … and what is the likelyhood of taking the conversation further if you jump into the conversation and respond with “hey I specialise in tropical gardening and sustainability, how may I help” ? Just food for thought,

    Hi Huey, often I don’t have to jump in, one of my customers will do it for me. I absolutely agree with you on all counts. I actually DO enjoy contributing and helping and that’s why I blog as well. I’m in a tricky line of work. If you are a size 20 and buy a gstring bikini you won’t blame David Jones but in online plants there is a synergy between customer and product. If you don’t know what you are doing there is a good chance they’ll die. “Selling” is only half the battle. Educating and getting them back is the other. Creating repeat customers is my goal. I try and give as much information as possible about things like microclimate, plant selection, fertilizer, etc so that consumer in Geelong will make an informed decision that will increase their success and satisfaction.

    I’m lucky I like what I do and like it enough to want to share that passion. Like I said I’m a sporadic, haphazard kind of user but I definitely see enough positives to be using it more. Although I can certainly see it would definitely be easier and more successful for some industries over others.

    m4engineers, post: 254564, member: 100990 wrote:
    … only if you are in Geelong ha ha ha
    Mailorder means I do Geelong :) Believe it or not there are many, many tropical gardens around Melbourne and very few places to buy plants or get advice.
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