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I’m new to the online gig, which is why information can sometimes be a tad bit too overwhelming for me to comprehend. I think most of you already know about the recent Core Web Vitals regarding page experience and how it affects page rankings along with several other factors. If you haven’t, I’ll just link a guide from google here for added reference: https://developers.google.com/search/updates
After skimming through the various posts on this documentation and studying a fair bit of SEO on my end as well, one thing really caught my eye: user experience (UX). See, I’m a huge math geek, I can’t think of a way how Google can implement UX as a ranking factor other than arbitrary numbers like CTR, duration of stay, and etc–and these numbers contain a high amount of variance, to begin with.
If anyone has the time–do entertain me. How big do you think the implications of Google’s recent update will be on the current scheme of things? The material and courses I’ve studied regarding SEO (mainly free ones) were dated 2018-2020, I just don’t want to think that I’ve wasted a huge chunk of my time studying things that will be rendered…obsolete.
Plus, I really want to gauge the scope of UX as a whole because logically speaking–it sounds like a terrific idea. I came across this article recently that talks explicitly about the necessity to hire a UX developer and designer for the interface of your website, which led me to spiral in the thought process in the first place.
I’d love to hear everyone’s thoughts regarding this and see if I’m the only one being paranoid. I understand it would take a big update to cause an entire paradigm shift–but I know of a few colleagues whose websites are suffering right now and are finding it hard to get back on track. Would like to know this before I actually dip my feet in starting my website.