Home – New Forums Marketing mastery How to appear/feature in small business articles

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  • #988059
    KylePopupchef
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    Hi FS community

    I’m wondering if anyone can provide advice on how they have had media articles published about their small business? I see a lot of articles in Syd Morning Herald about interesting small businesses and questioned how they actually made it happen.

    I have read a Press Release emailed to journalists is one way of potentially making this happen.

    Any thoughts would be much appreciated.

    Thanks
    Kyle

    #1165422
    Stuart B
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    I would suggest that press releases / media / pr is the most likely avenue for getting published. Most websites for magazines and papers will have a PR email or form you can fill out if you don’t want to pay someone to write your press release for you.

    #1165423
    Anonymous
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    Hi Kyle,

    We’ve got a whole swag of articles about PR here on Flying Solo, and I think you’ll find having a read through them will give you heaps of tips.

    Good luck, and please be sure to let us know how you get on,
    Jayne

    #1165424
    Wordsmith
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    Hi Kyle
    A media release is the best way to do achieve your media marketing goal.
    But then what? The journey shouldn’t stop there – there’s so much potential!
    You could consider:
    – Sharing it on your website – maybe a news page would be ideal. Here you could share media releases and coverage, which gives the impression of authority.
    – Splashing it out over social media – perhaps using it to launch an online competition or something to promotes engagement with your audience.
    – Include it in a newsletter, so as to impress current customers and keep you front of mind.
    I would recommend putting together a media/marketing strategy for your business. This why you can develop a strategy for maximising the opportunity.
    Happy to have a chat with you about this if you need any help. I’m a former journo, so I have some insights into how the newsdesk works ;)
    Kindest
    Kirsty

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