Home – New Forums Starting your journey How to gain new clients

  • This topic is empty.
Viewing 9 posts - 1 through 9 (of 9 total)
  • Author
    Posts
  • #993995
    phoenixvirtualservices
    Member
    • Total posts: 9
    Up
    0
    ::

    Hi,

    Since starting my business a few months ago I have had a handful of clients, but I would like to obtain more. I am on Facebook, Linkedin, Twitter, have my own website, brochures, business cards etc but I just can’t seem to generate leads. I feel like I am failing at the moment and have hit a massive road block. I also work full time but am only doing this until I can get my business up enough to be able to make the transition to working from home.

    What are the best avenues you have taken to gain more clients? Am i following the wrong media? Any help would be greatly appreciated.

    #1194614
    GinnyF
    Member
    • Total posts: 18
    Up
    0
    ::

    Hi Briony,
    You ask a very good question & I’m sorry but I’m not sure I really have the answer either…

    ….but I am happy to share some thoughts as I am facing the same dilemma at the moment as I re-establish myself in a new location & after some time out from work.

    I’ve found social media platforms useful to a point but for me at least, very few new clients have resulted from updating status’. I don’t use FB for business because my clients do not use FB for business – they do use LinkedIn and I reach a broader stakeholder group through Twitter. To be visible you have to update/tweet regularly. I concentrate most of my efforts on Twitter to build reputation. I have found LinkedIn has been most useful for messaging people directly (& checking out new contacts/names thrown my way!) – especially when I don’t have a current email/phone number.

    I also am doing ‘coffee-catchups’ with key people/known contacts in my industry – not expecting them to become a client (although that would be nice & you never know) but to gain information & context & more contacts who may down the track become clients.

    At the end of the day, I have to create my own space and approach potential clients who I think can benefit from my services. I guess you could call it active client engagement rather than the relatively passive client engagement via social media platforms.

    It is gruelling, I dread every cold call/email, but hopefully my gumption & persistence will pay off – because I know I have useful skills/services that people want to buy!

    I hope that helps your thought process a little. It is hard but keep trying.
    Cheerio

    #1194615
    TheGoldenGoose
    Member
    • Total posts: 860
    Up
    0
    ::

    Hi Briony!

    I find this is a really common theme among people in business. Being on social media and having a website aren’t enough. They are just like having a car. You actually need to DRIVE it places to get people in the door.

    You need to look at ways to get in front of MORE people, NEW people so that you can get more leads.

    You might want to try your hand at some press releases to relevant media, submit a post to Flying Solo, participate in FB groups or forums like Flying Solo, get interviewed on a podcast.. I could go on :)

    Bottom line is – you have to get yourself out there in a bigger way and MAKE IT HAPPEN. Get yo’ hustle on ;) x

    #1194616
    Gizmo
    Member
    • Total posts: 731
    Up
    0
    ::

    Hello Briony,

    You have hit the hardest part many business owners face.

    I believe the key is to keep trying what you think will work best for you to get more clients.
    There are many best practises books out there like this one:
    http://jenniferlancaster.com.au/books/power-marketing-ebook/

    What I found was key to making my efforts successful was ensure you collect all the data you can so that you can quickly identify what is working and what is not. This can save you A LOT of money and help ensure you are not gambling your hard earned money away.

    #1194617
    AndrewStyles
    Member
    • Total posts: 23
    Up
    0
    ::

    Hello Briony, hv u considered outsourcing your social media marketing to companies that specialise. We’re an offshoring company so our costs are super low – we charge $100 to $200/month to work with you to set up your strategy, set up all your social media, post updates and provide feedback on ur campaign effectiveness and ways to constantly enhance. Contact me if youd like to know more.

    #1194618
    Byron Trzeciak
    Participant
    • Total posts: 423
    Up
    0
    ::

    Hi Briony,

    One thing I noticed with your comments was when you mentioned all the following “Facebook, Linkedin, Twitter, have my own website, brochures, business cards” as ways you’re currently marketing your business.

    The problem is that all of those are merely just the start for acquiring new business. It’s easy to focus on the glossy things such as brochures and business cards but in reality they’re not going to generate new business.

    Social Media is also very noisy, it’s recently been termed as high effort low return in comparison to other forms of online digital marketing.

    When I land on your site I’m incredibly confused as to why there is an advert offering a Fight DVD –
    “Next Generation Fight DVD
    The Next Generation Fight DVD from February 27th fight will be available from the 14th of March 2016.”

    In terms of SEO your best opportunity to generate leads at this point would be for local SEO using an optimised and organised website structure. The only page I find a location mentioned is on your contact page “Lake Haven NSW 2263” which means your site isn’t going to appear on relevant local based search terms.

    You’re also trying to offer a broad range of services rather than doing a handful of tasks really well. For example you offer basic SEO but then just looking at your site I can see that you’re not an expert at it.

    You seem to offer many services but then I can’t see you implementing most for your own business which would likely give you options for generating leads, for example paid advertising and Google Adwords. You can send traffic to your site immediately but in your case will likely waste money because your site isn’t built for conversions and you also lack specialisation which will be a negative to businesses wanting to invest marketing spend.

    When I look at your blog it tends to be more focused on personal motivation or advertising other brands and the website you’ve built for them, unfortunately this type of content marketing isn’t going to attract your ideal customers either. You should be trying to provide relevant information and answers to questions your customers are offer.

    I think your best bet would be to head to business networking groups, join one that catches up on a regular basis and try to gain some work. Answer questions on Flying solo and be active in the forum and see if it generates business also.

    Small business is a grind to start with until you can generate word of mouth more frequently. I’m trying to be honest while realising that none of this is easy but often you need some honest advice to point you in the right direction. I hope it helps.

    #1194619
    John Romaine
    Participant
    • Total posts: 1,108
    Up
    0
    ::
    AndrewStyles, post: 230020, member: 70132 wrote:
    Hello Briony, hv u considered outsourcing your social media marketing to companies that specialise. We’re an offshoring company so our costs are super low – we charge $100 to $200/month to work with you to set up your strategy, set up all your social media, post updates and provide feedback on ur campaign effectiveness and ways to constantly enhance. Contact me if youd like to know more.

    Andrew, I’ve read the same reply by you now 3 times with the same sales pitch.

    #1194620
    Productivity Hub
    Member
    • Total posts: 14
    Up
    0
    ::

    Hi Briony
    Alongside all the great stuff mentioned you may want to consider working with other established VA’s to build up industry contacts – theres also some great VA organisations around which you may or may not already belong to. I also work with (and nurture) potential referral partners – it means a fair amount of coffee but they’re great relationships to have. For your industry Business Coaches etc may work?
    Hope that helps :-)

    #1194621
    Charliebean
    Member
    • Total posts: 63
    Up
    0
    ::

    It is really common to be going through the emotions and stages you are at the moment.

    I would start seeking out some experts to follow and learn from.

    Something that has worked really well for me is creating free content in return for an email address. I love how http://www.amyporterfield.com teaches how to do this.

    Good luck x

Viewing 9 posts - 1 through 9 (of 9 total)
  • You must be logged in to reply to this topic.