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  • #988598
    jabar
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    Hi all

    I am working on promoting my online store and thinking of generating useful content for my followers and email subscribers. Because my store is kitchen related, I though the content I would generate should be based on recipes and bakery products. I am not a chef no bakery experience, so I was thinking of:

    a) start cooking recipes from the internet, taking photos of my own and then rewriting the recipe for my audience, which i dont know whether is legal/useful/correct to do

    b) finding someone who I would pay for preparing something new for me or prepare something based on the products I sell on my store, for example a cake with a castle shape using a castle baking mould. I am afraid if I go let say to a bakery and ask something like this they will ask me a lot of money for something like that and they may ask ownership of the content later on

    c) trying to find a business partner (which I have no idea how to) that would be the content creator. the problem is that I wouldnt have money to pay them so I would rather have to offer them a % of ownership of my business or something like that, which seems to me dangerous.

    Has any one has any experience doing something similar? what would be the best approach to create content for my website? anyone knows how others in the cooking/kitchen business do? I appreciate any suggestions, thanks

    #1168022
    Tony Manto
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    Writing good copy that gets read and invokes action is an art and takes a lot of practice to get it right. Engaging a good copywriting would be the best idea, but that takes money. And as you have already mentioned, a % of profit can be a minefield. The key is to identify different niche markets or customer groups and write copy that appeals to them. For example mums with kids.

    “What Kids love to eat while on school holidays” as and example. this might get a mums interest and after reading your copy they might buy the products needed to make your recipe.

    #1168023
    Cee
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    I suggest blogging about ‘kitchen hints & tips’ or ‘kitchen time-savers’…anything that gives people ideas for time saving and/or money saving in the kitchen is a winner IMHO. There is an enormous amount of info out there on the net-personally I’d be putting in the time to read that info, process it all, and use what bits you can to enhance your original ideas- without copying, of course! It sounds like you have great products that can sell well with focussed marketing. We don’t all have a sizeable budget for marketing/advertising, but a good bit can be acheived thuswise with some extra work, without compromising our ideals.

    #1168024
    help4bis.com
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    HI Jabar…

    Funny how this works :-).

    There are a few chefs, food people on this forum from the vic area who are looking to start up a business or something like that.

    You have already a webpage so for those who starting up you are a great opportunity to join with.

    If I had something like:
    – Fresh produce
    – Recipies
    – Starting a cafe, or food shop.

    I be pounding your door down, if you can be structured by “no monies out of pocket” you can create a great concept in VIC. Something like the “from the earth to the plate”

    Possibly best to setup a little plan on how to approach.

    #1168025
    JohnW
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    • Total posts: 2,642
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    Hi Jabar,
    The simplest part of online marketing is publishing web pages.

    The hardest part is making a profit.

    There are a lot of ways to spend money on the Internet. They include advertising and copywriting amongst others.

    You need to run your marketing mathematics, first. You need to know what you can afford before you ask for advice on what you can spend on marketing.

    Eg: If you are paying an external copywriter you can expect to pay around $100 per hour.

    How many of your $4 star shaped pancake moulds do you need to sell to break even on a paid article about pancake moulds?

    I’m impressed that you offer this product delivered free anywhere in the world.

    Last time I saw any figures, it was estimated to cost around $2 in admin costs for any single online order. That would include your own admin costs and the share of 3rd party costs like accountants to process tax returns. That does not include any distribution cost. Can you obtain any International delivery fees for less than $4?

    Can you make a profit from any $4 sale on the Internet? If it is a single item order, I doubt it.

    Before you start looking to expand your market, I’d be checking that I could make a profit from your business model. Do you have a business advisor or accountant you can chat with?
    Regs,
    JohnW

    #1168026
    jabar
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    • Total posts: 31
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    Hi thanks for your answers,

    To clarify John, I offer free shipping within Australia not around the world, I set up a fixed shipping cost for international orders that should appear during the checkout process; so if you are located outside Australia you should be asked to pay 20 extra aud for shipping (which from my experience is aprox what it cost). But initially I am not interested in a worldwide market and do not expect many orders from outside, having in account that in Australia many products cost a lot more than around the world.

    Now, I base my prices according to my experience in ebay and comparing other websites; just to compete with ebay prices should be in that range for many small products.

    One of my problems if to determine where I should spend my money, if in advertisement, production of content or administration. I have made the assumption that I would have to invest initially in both advertisement and creation of content before seeing any profit. So I am starting expecting to not make any money for the next 6 months – 1 year and trying to focus my strategy on building an email list and facebook followers. I have seen people that do amazing things just on facebook without even administering properly their websites, there are many people out there that just by using facebook are making a real profit and they do not build email lists, but I am decided an email list should be my focus.

    So I am trying to focus my strategy by doing the following:

    My 1st priority before making any money (not that I dont need the money, i have no job) is to build an email list and a list of followers:

    1st- By increasing facebook audience, sacrificing money on weekly giveaways
    2nd- Testing banner ads on different websites related to my niche
    3rd- Directing those giveaways to build an email list
    4th- Learning what works for me and what doesnt
    5th- Generating enough content that drive traffic through organic search
    6th- I want to learn too, and willing to sacrifice my money and my time by failing, I know if I succeed what will be my next step which will be fantastic.

    When I started my ebay business I learned that before making 100 sales you need to learn how to make 1, if you can make 1 you can make 10, if you can make 10 you can learn how to make 100, etc If I learn how to create 1 successful online store, Ill be able to create 10 of them eventually…

    I really understand that creating content is the best way to attract customers but is my weakest point too!

    thanks everyone who replied

    #1168027
    Jenny Spring
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    • Total posts: 597
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    jabar, post: 194691 wrote:
    Hi thanks for your answers,

    To clarify John, I offer free shipping within Australia not around the world, I set up a fixed shipping cost for international orders that should appear during the checkout process; so if you are located outside Australia you should be asked to pay 20 extra aud for shipping (which from my experience is aprox what it cost). But initially I am not interested in a worldwide market and do not expect many orders from outside, having in account that in Australia many products cost a lot more than around the world.

    Now, I base my prices according to my experience in ebay and comparing other websites; just to compete with ebay prices should be in that range for many small products.

    One of my problems if to determine where I should spend my money, if in advertisement, production of content or administration. I have made the assumption that I would have to invest initially in both advertisement and creation of content before seeing any profit. So I am starting expecting to not make any money for the next 6 months – 1 year and trying to focus my strategy on building an email list and facebook followers. I have seen people that do amazing things just on facebook without even administering properly their websites, there are many people out there that just by using facebook are making a real profit and they do not build email lists, but I am decided an email list should be my focus.

    So I am trying to focus my strategy by doing the following:

    My 1st priority before making any money (not that I dont need the money, i have no job) is to build an email list and a list of followers:

    1st- By increasing facebook audience, sacrificing money on weekly giveaways
    2nd- Testing banner ads on different websites related to my niche
    3rd- Directing those giveaways to build an email list
    4th- Learning what works for me and what doesnt
    5th- Generating enough content that drive traffic through organic search
    6th- I want to learn too, and willing to sacrifice my money and my time by failing, I know if I succeed what will be my next step which will be fantastic.

    When I started my ebay business I learned that before making 100 sales you need to learn how to make 1, if you can make 1 you can make 10, if you can make 10 you can learn how to make 100, etc If I learn how to create 1 successful online store, Ill be able to create 10 of them eventually…

    I really understand that creating content is the best way to attract customers but is my weakest point too!

    thanks everyone who replied

    Hello

    Congratulations on putting the growth of your email list as your priority. It is.

    I wouldn’t use banner ads to build the list, we see decreasing effectiveness with these ads.

    I’d suggest you work with a sales funnel specialist to create segmented ads on Facebook that drive to a landing Page with a lead magnet that encourages sign ups. Then gave a autoresponder series that kicks in, moving from rapport building to asking for the order.

    I’d also consider partnering with some good cooking schools as a way of driving traffic to the same funnel.

    Using content to build organic SEO is critical.

    If you would like to P M me, we do all of the above for various companies, and specialise in ecommerce businesses.

    Jenny

    #1168028
    Wordsmith
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    • Total posts: 194
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    Hi there
    Just a word of warning with your recipe idea – you have to be careful about copyright laws.
    I would suggest engaging a good copywriter. It does cost, but it should be tax deductible, the content will be more effective and engaging, leaves more time for you to do what you’re good at and can help improve your SEO.
    And don’t stop at recipes. There are lots of fun things you could do with content creation.
    Wishing you much success in business and beyond!

    #1168029
    JohnW
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    • Total posts: 2,642
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    Hi Jabar,
    Can I suggest you address two problems…

    1. How much can I spend on marketing?
    2. What do I spend it on?

    We can only leave you to run the maths on how much you can afford to spend.

    On the second point. Marketing communications can be segmented by communications aimed at existing customers or new customers. Let me broadly classify an online media list into what generally works best to find new customers vs making more sales to existing customers:

    a. For repeat customers
    Email programs
    Facebook
    Twitter

    b. For new customers
    Online advertising
    Generic SE referrals

    I believe you are correct in your presumption that commercial Facebook pages revolve around discounts, freebies, samples and competitions. You still need to put that in the context of your product range. If you offer give-aways, how will that help your email list and enhance your future sales?

    With respect and a cursory look at your site, it seems to me that much of your product range is in a category and price range that is found on gondola ends in supermarkets as loss leaders and price specials.

    IMHO, using email and Facebook to attract new customers to what looks like a commodity product range does not sound like a winning strategy to me. If you were talking about a range of fashion “anything”, it may be a different story.

    I don’t see your solution being based on publishing recipes. IMHO, all that is likely to do is drive people to buying a mould or similar product from the supermarket.
    Regs,
    JohnW

    #1168030
    Tom ISW
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    • Total posts: 180
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    As a copywriter if someone approached me with “profit sharing” instead of billable hours I’d run a mile. But that’s just me.

    Facebook has diminishing returns in my experience. But you can turn your phone into a marketing tool using Instagram. If there’s one thing Instagram can’t get enough of, it’s pictures of food. (and pictures of people in front of said food.)

    Content isn’t content without context. (Don’t say that too many times.) Content on the web is text and images, perhaps video. Content on Instagram is solely images. You can create content by simply recording what you’re doing anyway. Does the castle mould work? Take a picture, show people. As for a strategy for building followers and such…well, that’s where someone like me comes in. :)

    Send me a PM and we can talk.

    #1168031
    Teena Hughes
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    • Total posts: 131
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    Hi Jabar,

    While you’re trying to work out the best way forward, here’s a little suggestion that is free and can boost your website credibility and potentially website traffic almost immediately you start doing this :-)


    TEENA’S EASIEST, FREE SURE-FIRE WAY
    TO BOOST YOUR BUSINESS ONLINE



    If you have a smart phone:

    — make 1-2 minute videos of every single product you sell
    — talk about them, demonstrate them, turn them inside out, have fun
    — if you don’t know how to add your website name to your videos, create a large sign to put on a benchtop and make sure you record that at the start of every video
    — introduce yourself, your product and chat about it for a bit, saying what it can do and how to use it
    — make these videos very short but entertaining
    — smile so that comes across in your voice
    — if you don’t want to put your face in the video you don’t have to, set up the phone/camera so your hands are in the video while you talk about the product

    When you’ve done this:

    — upload the videos to Youtube
    — add the videos to the individual product pages
    — post the video links on all your social media accounts
    — create a Playlist of 5-10 videos on Youtube
    — make sure you Youtube Channel is set up properly for SEO
    — make sure every video you upload is set up properly for SEO.

    There are a ton of other things you could do as well as this, but this will give you something to start with :-)

    Wishing you the best of luck with your business, let me know if you have a question.

    Cheers
    Teena

    #1168032
    jabar
    Member
    • Total posts: 31
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    Wow thats great advice Teena, thank you so much ill definitely try it!

    #1168033
    Teena Hughes
    Participant
    • Total posts: 131
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    Keep me posted on how you’re doing — I hope this really helps :-)

    cheers
    Teena

    jabar, post: 195487 wrote:
    Wow thats great advice Teena, thank you so much ill definitely try it!
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