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  • #997851
    littlechef
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    Hi everyone,

    I have started a online custom cookie company and I just wanted to know how to get more business?

    I have an Instagram page but besides that what are some ways to get my name out there more?

    #1214223
    Rowan@quaotic
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    I see a lot of small, local business cake and other food makers on my facebook feed through local buy, swap and sell groups that always get comments. That is a good way to start word of mouth business. This is the sort of business where word of mouth is very important.

    You haven’t linked to your website on your post so I don’t know what sort of custom cookies you make so is it something you can advertise to certain markets – wedding, birthday etc? Narrowing your marketing to niches can be more cost effective than just being everything to everybody.

    #1214224
    elissa.doxey
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    Have you done a basic marketing plan? Work out who you’re aiming to sell to (as Rowan suggested) and then research what social media platforms they might use, or other ways you can connect with them.

    #1214225
    littlechef
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    littlechef, post: 256804, member: 98761 wrote:
    Hi everyone,

    I have started a online custom cookie company and I just wanted to know how to get more business?

    I have an Instagram page but besides that what are some ways to get my name out there more?

    Rowan @ GardenLarder, post: 256844, member: 28171 wrote:
    I see a lot of small, local business cake and other food makers on my facebook feed through local buy, swap and sell groups that always get comments. That is a good way to start word of mouth business. This is the sort of business where word of mouth is very important.

    You haven’t linked to your website on your post so I don’t know what sort of custom cookies you make so is it something you can advertise to certain markets – wedding, birthday etc? Narrowing your marketing to niches can be more cost effective than just being everything to everybody.

    I am making personalised cookies so the kind that people have as bonbonniere at kitchen teas, christenings, weddings, birthdays etc

    #1214226
    littlechef
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    • Total posts: 19
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    elissa.doxey, post: 256856, member: 88225 wrote:
    Have you done a basic marketing plan? Work out who you’re aiming to sell to (as Rowan suggested) and then research what social media platforms they might use, or other ways you can connect with them.

    So my target audience would be people that are hosting an event, as mentioned these are the kind of cookies that would be used as bonbonniere/ party favours. I am currently following a lot of event planners on instagram in the hopes of getting noticed

    #1214227
    MikeDav
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    Have you thought about running an Adwords campaign? Adwords can be a great way of driving interested parties to your website. If you only want to target a specific geographical area you can limit your campaign to that specific location.

    #1214228
    littlechef
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    MikeDav, post: 256916, member: 61549 wrote:
    Have you thought about running an Adwords campaign? Adwords can be a great way of driving interested parties to your website. If you only want to target a specific geographical area you can limit your campaign to that specific location.

    I have thought about it however I don’t really understand how that all works. Also my source of networking is instagram, I don’t have any websites etc

    #1214229
    elissa.doxey
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    littlechef, post: 256913, member: 98761 wrote:
    So my target audience would be people that are hosting an event, as mentioned these are the kind of cookies that would be used as bonbonniere/ party favours. I am currently following a lot of event planners on instagram in the hopes of getting noticed

    I’d suggest being even more specific – give your “ideal” customers habits, preferences, likes/dislikes so you can get a better handle on how to connect with them and sell to them. That way you avoid the scatter-gun approach to marketing and focus in on those most likely to purchase your product.

    #1214230
    elissa.doxey
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    littlechef, post: 257010, member: 98761 wrote:
    I have thought about it however I don’t really understand how that all works. Also my source of networking is instagram, I don’t have any websites etc

    Instagram is a great visual promotion tool, and you can run advertising through that alone, but I’d suggest if you’re wanting online sales, you’ll need to invest in a website, or at least a facebook page.

    #1214231
    Corey
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    I suggest you consider a website for your business.

    Cheers
    Corey

    #1214232
    John Romaine
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    Bake a sh*t load of cookies and start sending them out to celebrities and people in the media for free.

    #1214233
    Byron Trzeciak
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    Quote:
    I’d suggest being even more specific – give your “ideal” customers habits, preferences, likes/dislikes so you can get a better handle on how to connect with them and sell to them.

    I agree with this statement, when you say your ideal audience “would be people that are hosting an event” it’s so broad! I might host an event at the end of this week but I don’t want any cookies, so as mentioned – get specific, when you know exactly who you’re speaking to and who you want to attract things tend to become much more crystal clear.

    Maybe it’s corporate high flyers wanting something memorable at their event or maybe it’s a mums wanting cookies for kids in a certain age range.

    Also when you say that your source of networking is Instagram and that you’re following event planners in the hope of getting noticed, this is exactly where you’re going wrong. Spending all day on instagram and facebook is doing nothing for your business, that’s a long term game…..very long.

    Don’t just follow event planners, reach out to them. Like John said, bake some cookies and send them a batch so they know WHY they should recommend you. If you don’t have a website how do they know what options you have.

    Event planners are there to suggest options and ideas based on budget, you can’t just follow them an expect them to send you a tonne of business if they have no idea what you do. Give them an experience that forms a connection.

    Find out where the wedding events are around Melbourne, purchase a stall.

    Connect with photographers, event planners and any other relevant businesses that are likely to be at the same event that you might want to be.

    Go to markets and set up a stall, and build your brand by selling at craft stalls every weekend, I know in Melbourne we have a tonne of high quality markets that foodies love – give your business card and website so they can find you and repurchase again in the future.

    To me it seems more like a hobby for you at the moment than taking it really seriously and it’s easy to get lost, we’ve all been there.

    #1214234
    John Romaine
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    You can send me and [USER=56118]@Byron Trzeciak[/USER] some cookies and we will review them for you ;0)

    #1214235
    Hassle Free Website
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    littlechef, post: 256804, member: 98761 wrote:
    Hi everyone,

    I have started an online custom cookie company and I just wanted to know how to get more business?

    Part of the answer is in your question, now who would want custom cookies that they could then order online?

    Make a list of people/business/organisations/events that you may think could use your service/product.

    Then its a matter of making a plan in which ways you are going to connect/promote to this list.

    I did see you ask about traffic, so I am assuming you are wanting your website with more eyes on?

    #1214236
    Mischelle
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    littlechef, post: 256804, member: 98761 wrote:
    Hi everyone,

    I have started a online custom cookie company and I just wanted to know how to get more business?

    I have an Instagram page but besides that what are some ways to get my name out there more?

    Hi Little Chef,

    As all the others have said, get some promo products out to planners, event people etc.

    Also get registered on Event Sites for corporate and Wedding directories IE Easy Weddings, people use these to plan their own weddings and events.

    Make sure you have some quality photos for the directories and also look into wedding expos.

    Good luck
    Mischelle

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