I am planning on opening a tequila bar within the next year and have been doing a lot of research into menu’s, the location, commercial leasing, staff, how to legally set up the business, I’ve spoken with my lawyer, accountant and my business advisor. I feel like I’ve gotten to know the ins and outs of how to set the business up but how do I execute the marketing to ensure I have customers come through the doors as soon as the business opens?
Any marketing or other business tips would be greatly appreciated!
Rather than think of it as “marketing”, as a first step decide what you want to achieve for your opening. For example:
-I want every single person on the street to know we’re opening
-I want to be full on opening night
-I want nearby diners to come in for a free drink
-And so on…
Then you just do what needs to be done, and each marketing activity has a specific goal.
[USER=117078]@Ann-S[/USER] I have been doing my own marketing for my business and honestly, it was a steep learning curve.
I would focus all my energy to Social Media marketing and building relationships with influencers in your niche. You can go a long way with FB and IG ads and doesn’t cost that much
I would advise to spend the money on a Social Media Marketing specialist. They will know exactly what your audience is attracted to. It doesn’t have to cost that much money and it will certainly be cheaper than hiring a lawyer.
I can recommend someone, but she is based in Europe https://email@example.com
If you are thinking about building your own website etc, I would recommend using siteground for hosting from Australia/NZ. User-friendly and very good support…