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  • #987804
    B4K
    Member
    • Total posts: 30
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    Hello,

    I need a little bit of advice. My website is almost a year old now. I get some traffic and make enough sales to maintain my business. However in the long term it doesn’t make any sense because I would never be able to live from my business the way it performs right now. I think my biggest problem is that I don’t get enough traffic. (I have about 1000 visitors a month) I am kind of stuck and don’t know how to take my business to the next level. I believe I have really good products and the fact that I have sales regularly tells me that my site is working in the right direction. All of my customers are very happy with their shopping experience and I get lots of good reviews.

    I just don’t know how to get 10.000 to 20.000 visitors a month. (I just guess it is a good number for an online sore like mine?!?!)

    I do the basic SEO myself, have FB page, do email marketing, have a blog etc…

    I would really appreciate if you guys could share your thoughts and maybe share your experiences.

    Have a great Sunday!
    Elena
    http://www.brandsforkids.com.au

    #1164399
    Jason G
    Member
    • Total posts: 32
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    Hi Elena,

    Have you utilized online advertising such as Google & Facebook ads? When executed well these ads will definitely bring more visitors to our website.

    You could also consider making a twitter account for your business and spreading the word there.

    Have you considered running promotions, for example offering discounts for current existing customers for every new customer they bring to your website.

    I know it may be tough to do so, but investing more time into the website, marketing, promotions, social media interaction, etc may be what is needed to take your business to the next level.

    All the best

    #1164400
    MissSassy
    Member
    • Total posts: 1,255
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    Hi Elana

    Your site looks lovely – there will be a lot of optimisation you can be doing so that your content, SEO and social media all ties in together. Create a definite plan.

    When you write your blog – think about the search ability of the title as this will get people there. I would also ensure that you are active on Instagram and Pinterest.

    Naturally there a tweaks that we could work on too but ideally you need to grow a base of raving fans so Social Media will be great for this.

    #1164401
    B4K
    Member
    • Total posts: 30
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    Jason, thanks for your reply and the tips! Very appreciated!

    JasonSP, post: 190225 wrote:
    Hi Elena,

    Have you utilized online advertising such as Google & Facebook ads? When executed well these ads will definitely bring more visitors to our website.

    You could also consider making a twitter account for your business and spreading the word there.

    Have you considered running promotions, for example offering discounts for current existing customers for every new customer they bring to your website.

    I know it may be tough to do so, but investing more time into the website, marketing, promotions, social media interaction, etc may be what is needed to take your business to the next level.

    All the best

    #1164402
    B4K
    Member
    • Total posts: 30
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    Hi Kelly,

    Thank you very much for your reply and for the tips! Your blog post is on my reading list now.

    Elena

    MissSassy, post: 190245 wrote:
    Hi Elana

    Your site looks lovely – there will be a lot of optimisation you can be doing so that your content, SEO and social media all ties in together. Create a definite plan.

    When you write your blog – think about the search ability of the title as this will get people there. I would also ensure that you are active on Instagram and Pinterest.

    Naturally there a tweaks that we could work on too but ideally you need to grow a base of raving fans so Social Media will be great for this.

    #1164403
    Jenny Spring
    Member
    • Total posts: 597
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    B4K, post: 190207 wrote:
    Hello,

    I need a little bit of advice. My website is almost a year old now. I get some traffic and make enough sales to maintain my business. However in the long term it doesn’t make any sense because I would never be able to live from my business the way it performs right now. I think my biggest problem is that I don’t get enough traffic. (I have about 1000 visitors a month) I am kind of stuck and don’t know how to take my business to the next level. I believe I have really good products and the fact that I have sales regularly tells me that my site is working in the right direction. All of my customers are very happy with their shopping experience and I get lots of good reviews.

    I just don’t know how to get 10.000 to 20.000 visitors a month. (I just guess it is a good number for an online sore like mine?!?!)

    I do the basic SEO myself, have FB page, do email marketing, have a blog etc…

    I would really appreciate if you guys could share your thoughts and maybe share your experiences.

    Have a great Sunday!
    Elena
    http://www.brandsforkids.com.au

    Hello Elena

    You mentioned 1,000 visitors per month — is that returning or unique?

    How many people do you have on your email list, and how frequently are you emailing? What is your turnover revenue with email?

    I’d suggest you do a multiple approach:

    1. fix some of the leaks in your current website, so that the 1,000 visitors per month will do something – either join your newsletter or buy something.

    2. run a regular and great email campaign no less than once a fortnight which will increase sales and also build SEO

    3. build more organic traffic through better SEO’d content (blog and PR)

    4. remove the slider

    Hope this helps.
    Jenny
    PS I can help with all of the above.

    #1164404
    B4K
    Member
    • Total posts: 30
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    Jenny Spring, post: 190281 wrote:
    Hello Elena

    You mentioned 1,000 visitors per month — is that returning or unique?

    How many people do you have on your email list, and how frequently are you emailing? What is your turnover revenue with email?

    I’d suggest you do a multiple approach:

    1. fix some of the leaks in your current website, so that the 1,000 visitors per month will do something – either join your newsletter or buy something.

    2. run a regular and great email campaign no less than once a fortnight which will increase sales and also build SEO

    3. build more organic traffic through better SEO’d content (blog and PR)

    4. remove the slider

    Hope this helps.
    Jenny
    PS I can help with all of the above.

    Hi Jenny,

    Thanks for your reply!

    1.000 visitors are unique visitors. I wouldn’t like to write to much about turnover here online :-) but I do have email list and email once a week.

    You said build more organic traffic with PR. Could you please clarify what do you mean? I have blog on my site and try to write regularly.

    Thanks again
    Elena

    #1164405
    John Debrincat
    Member
    • Total posts: 963
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    Jenny Spring, post: 190281 wrote:

    4. remove the slider

    Now slow down here Jenny.

    I read your blog post about sliders and fundamentally disagree with the premise that sliders are never good.

    We have customers that have introduced promotional sliders that are very targeted and have seen conversions increase.

    Sliders don’t impact the amount of traffic that you will get. But they can influence what happens after someone gets to the page with a slider.

    Some of the most successful online stores worldwide have this type of device for example:

    http://www.qantas.com.au/ – not full width

    http://www.amazon.com/ – not auto-change but movable

    http://www.dicksmith.com.au/ – Hum not sure about this one

    http://shop.davidjones.com.au/djs/en/davidjones – call to action buttons

    http://shop.weightwatchers.com.au/ – call to action buttons on promotions

    I agree with you that many people fill up core space with unnecessary stuff like these promotional images but don’t just write them all off.

    John

    #1164406
    JohnW
    Member
    • Total posts: 2,642
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    Hi B4K,
    Ecommerce marketing is a major subject in its own right.

    We can’t give you magic answers here with so little knowledge about your target market and products.

    With respect, there is potentially a world of difference between “doing the basics myself” and implementing effective marketing tactics that use these media to distribute your informantion.

    Eg: IMHO,

    • I don’t see much SEO being implemented.
    • Facebook promotions don’t appear to be very useful
    • I have trouble seeing what use your blog is.

    Ecommerce site owners need to become as knowledgeable as professional retail marketers in this day and age.

    Try this article for size…

    Expanding the Horizons of eCommerce Content Strategy

    “Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website’s content strategy must expand beyond the basic structure of the homepage, category pages, product pages and utility pages (contact, return policy, etc.).”

    Good luck and regs,
    JohnW

    #1164407
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,566
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    John Debrincat, post: 190429 wrote:
    Some of the most successful online stores worldwide have this type of device for example:

    http://www.qantas.com.au/ – not full width

    http://www.amazon.com/ – not auto-change but movable

    http://www.dicksmith.com.au/ – Hum not sure about this one

    http://shop.davidjones.com.au/djs/en/davidjones – call to action buttons

    http://shop.weightwatchers.com.au/ – call to action buttons on promotions

    I agree with you that many people fill up core space with unnecessary stuff like these promotional images but don’t just write them all off.

    John

    I’m generally not in favour of sliders either, but you make a good point John! Perhaps the distinction is that each of your examples are big brands. Since everyone knows what these companies do/sell they can afford to get straight into promotions or products with a slider.

    For most businesses though the homepage has a critical job to do first – tell people what you do, who is it for, and what they’ll find on your site. Generally a slider doesn’t do this well.

    In the case of Brands For Kids? The site name gives you pretty clear idea off the bat and the products shown in the slider complete the picture, so here it works pretty well I think.

    Dave

    #1164408
    JohnW
    Member
    • Total posts: 2,642
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    FS Forum Support, post: 190576 wrote:
    I’m generally not in favour of sliders either, but you make a good point John! Perhaps the distinction is that each of your examples are big brands. Since everyone knows what these companies do/sell they can afford to get straight into promotions or products with a slider.

    For most businesses though the homepage has a critical job to do first – tell people what you do, who is it for, and what they’ll find on your site. Generally a slider doesn’t do this well.
    Hi All,
    It seems to me that many folk don’t think about who is likely to land on a specific page or who they are targeting with it. Then, what do they want them to do?

    IMHO, if you start with this perspective, decisions about the value of sliders on a Home page can become much easier.

    For many eCommerce sites I suggest the Home page needs to target existing customers or returning visitors. In this situation the use of a slider to display current specials or latest product releases may be a great application.

    For eCommerce sites, first time site visitors are most likely to land on internal pages either through generic SE referrals, ads or social media links.

    I have to agree that too many sites use sliders on their Home pages for no better apparent reasons than the designer thinks pictures are good and words are bad or because the client thinks sliders are “cool”.

    Back to B4K,
    You have a 750+ page website.

    If you are promoting your site to the max. in SEs, emails and social media, you might expect less than 10% of all site visitors to actually click through to your Home page.

    This is still a very important page but only to those 10% who visit it. Don’t be fooled by repeat visitors only being around 10%. These should also be your most profitable site visitors. I suggest Home is where you do your best to encourage these folks to buy more.
    Regs,
    JohnW

    #1164409
    John Romaine
    Participant
    • Total posts: 1,108
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    John Debrincat, post: 190429 wrote:
    We have customers that have introduced promotional sliders that are very targeted and have seen conversions increase.

    Show us the data.

    John Debrincat, post: 190429 wrote:
    Sliders don’t impact the amount of traffic that you will get. But they can influence what happens after someone gets to the page with a slider.

    Sliders only work if they contain a call to action. Otherwise they’re total wank factor.

    John Debrincat, post: 190429 wrote:
    Some of the most successful online stores worldwide have this type of device for example:

    http://www.qantas.com.au/ – not full width

    http://www.amazon.com/ – not auto-change but movable

    http://www.dicksmith.com.au/ – Hum not sure about this one

    http://shop.davidjones.com.au/djs/en/davidjones – call to action buttons

    http://shop.weightwatchers.com.au/ – call to action buttons on promotions

    You can’t use examples like this, because they’re huge brands. This means little to a complete unknown who might be selling doilies from their back bedroom at home.

    #1164410
    John Debrincat
    Member
    • Total posts: 963
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    John Romaine, post: 190746 wrote:
    Show us the data.

    No.

    John Romaine, post: 190746 wrote:
    Sliders only work if they contain a call to action. Otherwise they’re total wank factor.

    I believe that is what was said but in a far more polite way maybe you should consider the language you use.

    John Romaine, post: 190746 wrote:
    You can’t use examples like this, because they’re huge brands. This means little to a complete unknown who might be selling doilies from their back bedroom at home.

    That is exactly why I used examples like this as large organisations will do their due diligence and determine if the results and user experience work. Mostly the advice to use these promotional banners will come from a marketing organisation that has a understanding of best practice.

    So small businesses can often learn a great deal about what works and what doesn’t from a larger and successful organisations.

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