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March 31, 2015 at 7:33 am #1180993Up::0
[PHP][/PHP]
bb1, post: 211256 wrote:A sstated a couple of years ago, so 2 years if you want specifics.on the flyer was the services offered, contact details, etc, etc
From memory about double the number of calls to actual new clients
Well maybe if you gave it a shot it would work, have you tried it.yeah tried it a few times, maybe worth looking at it again!
March 31, 2015 at 8:04 am #1180994Up::0MatthewKeath, post: 211263 wrote:[PHP][/PHP]yeah tried it a few times, maybe worth looking at it again!Although personally if I was looking for a web developer I would go looking at the web, the best example of what I am going to get is to look at my potential developers website. Just my thoughts, horses for courses I guess
March 31, 2015 at 8:24 am #1180995Up::0bb1, post: 211265 wrote:Although personally if I was looking for a web developer I would go looking at the web, the best example of what I am going to get is to look at my potential developers website. Just my thoughts, horses for courses I guessNo idea what you are trying to say Bert!March 31, 2015 at 8:25 am #1180996Up::0Will @ ABB, post: 211242 wrote:I do like the idea of flyers direct to the business owner but I guess the problem is in identifying where that target market is. It does sound like a lot of time and money to find a needle in a haystack. Any thoughts on how to better target business owners directly?[/QUSince you did not respond to my answer, or perhaps I was too subtle for you…have you indeed set up your G+ listing? Another method is direct mail – depending on how much you have to invest, using “Lumpy mail” – have you heard of ‘lumpy mail’?
March 31, 2015 at 8:34 am #1180997Up::0Will @ ABB, post: 211246 wrote:So I guess to re-phrase, do you have any ideas on how I could locate a good area (rich in small business owners) to target in a letter drop?Thanks again
Try to target an industry – cafes, restaurants, hair salons, real-estate agencies or dentists etc etc… get flyers printed and do the walk in for 2 or 3 days a week until you get enough clients to keep you busy.
When you have few clients then you can work on relationships…. on the side attend networking events in your local area. So, that you get to know small business owners like you.
March 31, 2015 at 9:05 am #1180999Up::0bb1, post: 211265 wrote:Although personally if I was looking for a web developer I would go looking at the web, the best example of what I am going to get is to look at my potential developers website. Just my thoughts, horses for courses I guessMaybe you could explain yourself?March 31, 2015 at 9:35 am #1181000Up::0MatthewKeath, post: 211275 wrote:Maybe you could explain yourself?Yeah, only have to ask once I was making dinner for the kids.
You mentioned you may give it a try (flyers). My comment was that if I was looking for a web developer, I would go looking on the internet, purely because I want to see the poduct that you offer, to help me make the decision, if I would use your services or not. I guess I see the web a better method for a devloper, as that is your playground, so use it.
You take one look at some of the website developers sites and you just think, really do I want this person to develop my website.
Hope I have expalined what I meant in my original comment, just my opinion
March 31, 2015 at 9:39 am #1181001Up::0bb1, post: 211276 wrote:Yeah, only have to ask once I was making dinner for the kids.You mentioned you may give it a try (flyers). My comment was that if I was looking for a web developer, I would go looking on the internet, purely because I want to see the poduct that you offer, to help me make the decision, if I would use your services or not. I guess I see the web a better method for a devloper, as that is your playground, so use it.
You take one look at some of the website developers sites and you just think, really do I want this person to develop my website.
Hope I have expalined what I meant in my original comment, just my opinionClear as mud
March 31, 2015 at 11:30 pm #1181002Up::0Seems very clear to me Matt.
Bert’s suggesting that door drops may work better for his industry (gardens) whereas web designers may find their time is better spent promoting on the web.
Can’t see what’s not straightforward and sensible about that proposition
Robert
April 1, 2015 at 12:48 am #1181003Up::0nikmaricic, post: 211262 wrote:Hi Will,I think that you should also look at building credibility – and this in turn can and will bring in clients. A great place to start is with blogging. Especially if you are using AdWords or even Facebook ads to drive people to your website.
These days people don’t go to a website just to see what you do. They want to know why they should do business with you. What can they get from you? Are you the same as any other book keeper? What is your point of difference? Set up a blog on your website. Write about some things that could help small business with their bookkeeping. Or even other accounting related things, or small business topics that you have a healthy knowledge of. This way when people go to your website after clicking on your ad, they are reading about how knowledgeable you are AND what services you offer – how relevant you are to what they need. Blogging also helps with SEO – but that is another matter all together that an SEO expert can help with.
I’m not saying you need to continue with your AdWords campaign for blogging to work. If anything, the opposite is true. You might not need to do as many ads because your website ranks higher on a localised search.
But as others mentioned, build relationships! Relationships are key! Network with small business owners and you might just find yourself some new clients, new friends and new possibilities!
Thanks nikmaricic! That’s given me a few things to think about with the website (particularly the thought of starting a blog). I’m loving a lot of the ideas coming out of this forum – I’m struggling to keep up with all the ideas and getting back to people to thank them!
April 1, 2015 at 12:58 am #1181004Up::0MichaelDigital, post: 211268 wrote:Will @ ABB, post: 211242 wrote:I do like the idea of flyers direct to the business owner but I guess the problem is in identifying where that target market is. It does sound like a lot of time and money to find a needle in a haystack. Any thoughts on how to better target business owners directly?[/QUSince you did not respond to my answer, or perhaps I was too subtle for you…have you indeed set up your G+ listing? Another method is direct mail – depending on how much you have to invest, using “Lumpy mail” – have you heard of ‘lumpy mail’?
Hi Michael,
Sorry was struggling to keep up with forum responses yesterday – no issue with subtlety. Yeah I do have our Google+ listing setup as well as a Facebook page (still working on getting it all looking a bit more presentable though).
I haven’t heard of lumpy mail – I will definitely have a look into it now though. Thanks for the suggestion!
April 1, 2015 at 1:02 am #1181005Up::0ThexArm, post: 211270 wrote:Try to target an industry – cafes, restaurants, hair salons, real-estate agencies or dentists etc etc… get flyers printed and do the walk in for 2 or 3 days a week until you get enough clients to keep you busy.When you have few clients then you can work on relationships…. on the side attend networking events in your local area. So, that you get to know small business owners like you.
Thanks ThexArm!
Again more good advice, really appreciate people’s input – now I’ve just got to start actually utilising some of these brilliant ideas!
April 9, 2015 at 1:05 am #1181006Up::0Hi Will, have you tried using partnerships/business development?
Are there any other companies in your local market that also target small business owners (e.g. small advertising agencies, printing firms, marketing firms?). You could approach these agencies/firms and offer to cross market your services.
For e.g. you could provide a local advertising agency the opportunity to reach your client base with a special offer and in return, get that advertising agency to agree to email their client base with your book-keeping offering. The offers need to be compelling for both partners and lead to a win-win.
All the best.
April 9, 2015 at 5:31 am #1181007Up::0karthi_subra, post: 211721 wrote:Are there any other companies in your local market that also target small business owners (e.g. small advertising agencies, printing firms, marketing firms?).All the best.
Thanks Karthi_subra!
Funnily enough, my business partner and I were both talking about this earlier today because a friend of ours owns a printing firm so clearly great minds think alike!
We’re going to try and brainstorm a few other local businesses in similar industries as you suggested and try and get a few good referral partnerships set up.
As suggested previously by Bert, we’re going to do a letterbox drop of flyers to a few local neighbourhoods so hopefully we get a result from that.
April 13, 2015 at 12:10 am #1181008Up::0Telemarketing is a very sustainable and solid way to build rapport and introduce yourself to new business owners.
It does work well for book keeping and accounting services.
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