Home Forums Marketing mastery How To – Tips For Creating A Facebook Landing Page

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  • #973670
    IgniteDM
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    Thought I would share some tips for making a tip top Facebook Page for your business :D – I did hunt for a previous thread on this but could not find one.

    Anyone else’s tips would be awesome to add to the collection.

    Note – you have to be using Facebook under a personal account in order to create a Facebook Page for your business. If you are lost with this stage, get a 10 year old to show you how its done :p

    Profile Picture
    You may have noticed some members have super large Facebook Profile pictures. You may have tried to upload a really tall image only to be told by Facebook to get a ‘more square’ image or something equally unhelpful.

    1:3 is the smallest ratio Facebook allows for a profile picture, i.e., a picture can only be 3 times as tall as it is wide. So when creating the size of your image it has to be exactly 3 times tall as wide – down to the pixel!!

    Landing Page Tab
    there are many different free applications that you can use to create a landing page tab on your facebook page. Some require a higher level of skill than others. Browse these and see which one suits your needs. Some are paid, some cost, most have a basic free option at least.

    http://www.tabsite.com/
    http://wildfireapp.com/
    http://www.pagemodo.com/
    http://www.shortstacklab.com/features/
    http://www.wp4fb.com/

    You need to be aware that recently Facebook implemented a change that means FBML (Facebook Markup Language) is no longer supported. So if you find an older app or software that hasnt been updated yet – it will not work. The new supported method is iFrames.

    Vanity URL
    You will notice some businesses have facebook page urls that dont include any jibberish or numbers – this is called a Vanity URL and you can only create this when you have at least 25 fans.

    Some samples of FS Member Pages that look good include:
    http://www.facebook.com/pages/Ignite-Digital-Marketing/110706155673703 (of course, I have to include my own – some more likes would be much appreciated so I can get my Vanity URL)

    http://www.facebook.com/EmroyPrint
    http://www.facebook.com/baybeanscoffee
    http://www.facebook.com/marketing.nv

    and if all that sounds too hard, PM me and I can do it for you :)

    cheers
    Tara

    EDIT – forgot to post about the photo strip!
    the photo strip is the strip of photos along the top of all FB pages and profiles
    http://www.dottourism.com/blog/view/setting-up-your-facebook-page-photo-strip/
    This page provides an excellent run down on how to get the most out of your photo strip!

    #1063264
    DavidThomas
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    Great tips, thanks for the information IgniteDM.

    #1063265
    V4W
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    Hello Tara,

    Great tips – and thanks for putting my link up as an example.

    I just visited your FB page and it looks fantastic! Though there is an error 503 once I have clicked LIKE. Having said that, I really love your landing page. Am in the process of spicing mine up and developing my own app so my landing page is a little more advanced – hopefully it will turn out something like yours!

    I also really like your website!

    Here is a great link to some really fantastic FB landing pages http://designm.ag/design/designing-a-facebook-landing-page-12-of-the-best/

    Thanks again.

    Stace

    #1063266
    IgniteDM
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    Thanks Stace :) Good list of FB pages also…. people are doing some very clever things with FB these days!

    #1063267
    Newleaf Exchange
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    Hi, have gone and Liked you FB page as it better when you have the vanity URL. Have you encountered the issue with FB tabs where you can not change the logo? I am trying to ad a tab (which I hvae done) but can not change the logo…If you go to my FB you will see how I am stuck with the default icon…

    Thanks

    #1063268
    Craig_Longmuir
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    #1063269
    Alex Honey: Int Design
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    Hi IgniteDM

    Thanks for taking the time to share those helpful tips.

    #1063270
    IgniteDM
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    craiglongmuir.com, post: 78375 wrote:
    just used this site (http://www.dottourism.com/blog/view/setting-up-your-facebook-page-photo-strip/) to help make my photos work with my design… :)

    the results here
    http://www.facebook.com/pages/craiglongmuircom-web-designer-sydney/151712291564004?sk=wall

    Looks good Craig ! Now I just have to find time in the day to get onto doing this on my own page!

    #1063271
    IronMaiden
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    Thanks for starting this thread Tara and for your tips. I finally got brave enough to put together a new profile pic yesterday. The only drawing package I have is MS Paint which is extremely limited, however I managed to fudge my way through and created an image thats not too bad.

    I noted the advice of the profile pic having to be exactly 1:3 (down to the pixel) so I created it to fit 250 x 750 pixels and can now proudly say I have a new profile pic on our facebook page. It loaded perfectly the first time.

    I probably need to tweak it as I’ve noticed that there is a ‘zone’ which FB clips the image down to for messages, which in mine is mainly showing text. Something to play with today. The link is http://www.facebook.com/farmweld if you want to take a look.

    #1063272
    HBTRADE
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    Here is a page that may be useful to many:

    http://www.readwriteweb.com/biz/2011/06/set-up-facebook-brand-page-without-personal-profile.php

    I’m still not overly sure how to use FB, but guess I’ll work it out (or give up on it)

    #1063273
    wirthconsulting
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    Hi Everyone,

    My top tip for Facebook comes before you even create a business fan page…

    I host technology & online marketing workshops and so many times the first question I hear from attendees is: “I am not sure Facebook is for me…but all my friends/colleagues say I HAVE to be on there…should I?”

    And my response is: any social media tool is only useful and worth the investment of your valuable time if your target market is present e.g. think demographics like age, sex, interests. Generally Facebook is very consumer focused so organisations, products and services that have consumer appeal (rather than B2B), tend to work better (e.g. gain more fans, convert leads etc).

    A quick and easy tool to see if your target market is on Facebook is http://www.checkfacebook.com. You can click on Australia to see the total users (currently 10.4 million – although take that with a grain of salt as a number of people have duplicate accounts) and male/female ratio and age distribution.

    One final tip: the fastest growing age segment on Facebook are parents and women over 55 – why? Checking on their children’s activities and getting the grandkids photos :)

    Cheers,
    Bianca

    #1063274
    alli@workible.com.au
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    Great tips – especially for designing your landing page! I’ve been looking for some recommended page builders.

    And, don’t give up HBTrade! Like Bianca said, you just have to figure out if it suits your business and make it work for you. If it doesn’t, explore other social media platforms that may be more relevant for you like LinkedIn or Twitter. Try one at a time to find your groove and give yourself at least 3 months to measure whether it’s worth your while or not.

    If you’re thinking about dipping a toe into the world of social media, I just recently posted a little 3-part series on how to harness the power for your own, business-related needs from my own experiences as a media/marketing consultant and social media strategist… http://hiremeupwire.wordpress.com/

    Thanks again, Ignite!
    Alli

    #1063275
    moonraker
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    Pretty awesome eye opening post by tara..with so many people staying online on fb, it’s probably the bit of branding a small business can do.. And of course best of all, it’s absolutely free …guess there aren’t any excuses for staying away from fb

    #1063276
    Karen @ JIVE
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    craiglongmuir.com, post: 78375 wrote:
    just used this site (http://www.dottourism.com/blog/view/setting-up-your-facebook-page-photo-strip/) to help make my photos work with my design… :)

    the results here
    http://www.facebook.com/pages/craiglongmuircom-web-designer-sydney/151712291564004?sk=wall

    Nice one Craig! Here’s a tip to get your Wall thumbnail looking better – under Edit Page click on the Profile Picture tab. Once in that section click Edit Thumbnail and tick the checkbox ‘Scale to fit’.

    Cheers.

    #1063277
    Karen @ JIVE
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    Newleaf Exchange, post: 78361 wrote:
    Hi, have gone and Liked you FB page as it better when you have the vanity URL. Have you encountered the issue with FB tabs where you can not change the logo? I am trying to ad a tab (which I hvae done) but can not change the logo…If you go to my FB you will see how I am stuck with the default icon…

    Thanks

    So Peter, how did you end up changing the logo/icon on your FB tabs? I’d like to do the same on a page I administer.

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