Home Forums Marketing mastery How to write a press release that will get noticed: A quick guide.

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    Jason G.
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    Looking to get more publicity for your brand?🔥🔥

    Getting attention from the media not only feels great, and the benefits to that level of exposure can really change your business.

    From getting an article in the paper, being featured online, an interview on radio or even TV. Media attention can bring traffic, build authority and generate more sales and clients.

    I have written a quick guide on writing a press release for your brand or cause below. 👇👇 If you have any questions about getting more publicity please leave a comment below.

    Create a catchy headline to entice your reader!

    Your title is the first hook you use to pique a journalist’s interest. Make your headline brief and to-the-point, and limit it to a single sentence (90-120 letters max). It is better to return to the headline once you have completed the body of your release. Write your headline in response to the question, “Why should journalists read the rest of my press release?”

    COMPANY/ORGANISATION NAME: INCLUDE YOUR ORGANISATION’S NAME AT THE START OF YOUR MEDIA RELEASE.

    Opening paragraph should pique your reader’s interest.

    Your lead paragraph should incorporate all of your story’s essential points — who and what. It should summarise the main points of your story and reassert your reader’s initial attention.

    Journalists may just read the first two phrases to determine whether the release is relevant to their story. If it is, they will call you. All background information will be provided in the body content.

    Use an inverted pyramid structure to write your content, with the most vital material at the top and the least important at the bottom. It should address the 5 W’s (who, what, where, when, and why) and how of your story. A release of 400 words or less is preferred by 87 percent of journalists.

    Utilize a quote to bring colour and/or a human element to your story.

    Always include the person’s name and title when quoting them. It is the only section of the press release where you can use the first person.

    47% of journalists prefer to quote experts or specialists; 84% prefer to quote a spokesperson; and 9% prefer to quote the CEO.

    If you decide to use facts to back up your point of view or to describe the benefits of a new product you’re launching, make sure to cite your sources. Include internet links and supplementary documents to back up the release’s information.

    Keep in mind that journalists have limited time and are turned off by excessive copy.

    Keeping your press release brief and bullet-pointed is preferred by 81% of journalists.

    Boilerplate Contact Information has been updated and double-checked.

    Include all of your company’s spokesperson’s contact information. Give them the option of contacting you via email or phone, depending on their preferred form of communication. Your spokesperson should be available at all times to answer journalists’ questions. Check your contact information again: if the journalist is interested in your story, they will contact you.

    Get More Media Exposure Today. Get In Touch PR Plus Australia 
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