Home – New Forums Starting your journey How would you promote/take an ebook to market?

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  • #967541
    Steven Hudson
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    Following up on a previous question/thread of ‘Ebooks, a Fad or Future Fiction?’ And thanks to all who contributed to the post. The majority felt there is an ongoing market for the product.

    So how would you take an ebook to the market?

    Cheers

    Steven

    #1026990
    Michael_R
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    it seems to work well on this fourm where you give valuable information and leave and little calling note at the bottom in the form of an address to follow.

    Build the creditbility, deposit value in the bucket and then once full you can ask for a little in return. However make sure you fill it again!!

    So taking the further find the fourms that the ebook is suitable and add value to the community and then leave a little calling note at the bottom.

    PPC on google – get the cheap keywords and run a series of adverts to see which one works. Once you find the right ‘pitch’ then you could use the more expensive keywords….

    just a few thoughts…

    M

    (PS – must give link to my e-book)
    (PSS – must get time to write e-book)

    #1026991
    bushsong
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    G’day Steven,

    Your question is almost in the realm of “how long is a piece of string”. There are an enormous number of methods that you can use to market an ebook, but this also applies to virtually any product.

    Here are but a few:-

    1. Clickbank – Allow affiliates to sell for you
    2. Tweet links to the sales page
    3. Make a video for Youtube and other video sites to drive traffic to your site
    4. Educational blog posts including link to sales page
    5. Industry specific forums – answer questions to establish credibility, link in sig
    6. Generate a mailing list and market to them
    7. Give away first 10 pages in exchange for email address.. then follow up
    8. Register domain specific for keywords and get ranked highly
    9. Give review copies in exchange for a blog post
    10. Generate backlinks to the site
    11. Submit RSS feed to aggregators
    12. Speaking engagements on your topic
    13. Article marketing

    Hope this gives you a few ideas..

    Cheers,

    #1026992
    wordmistress
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    There has been intense discussion lately on other sites about whether or not ebooks have had their day. The suggestion was that there are other more viable methods of getting a message out there these days and that ebooks fail on interactivity and the inability to incorporate more up-to-the-minute technologies such as video.

    I read all of it with interest but I still think people are accustomed to ebooks and that the medium continues to have relevance. Sure, a bells-and-whistles solution to deliver information would be preferable in some instances but it’s not always practical, especially given that few people yet have the skills to produce that kind of product.

    Ebooks allow fairly inexperienced people to spread their message, value-add and position their businesses favourably with little expense … provided they create them well. There’s no point putting together a haphazardly-written, poorly presented PDF document and calling it an ebook, especially if it doesn’t project the business or the writer in a totally favourable light.

    As for how to take an ebook to market, Ric has provided some excellent suggestions. If it’s really well done, i.e. set out well, written well, effectively set out with graphic design, and with lots of consideration given to user-friendliness, then a press release can also be a way of promoting it.

    #1026993
    Karen Wardle
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    bushsong, post: 31885 wrote:
    G’day Steven,

    Your question is almost in the realm of “how long is a piece of string”. There are an enormous number of methods that you can use to market an ebook, but this also applies to virtually any product.

    Here are but a few:-

    1. Clickbank – Allow affiliates to sell for you
    2. Tweet links to the sales page
    3. Make a video for Youtube and other video sites to drive traffic to your site
    4. Educational blog posts including link to sales page
    5. Industry specific forums – answer questions to establish credibility, link in sig
    6. Generate a mailing list and market to them
    7. Give away first 10 pages in exchange for email address.. then follow up
    8. Register domain specific for keywords and get ranked highly
    9. Give review copies in exchange for a blog post
    10. Generate backlinks to the site
    11. Submit RSS feed to aggregators
    12. Speaking engagements on your topic
    13. Article marketing

    Hope this gives you a few ideas..

    Cheers,

    Ric, great tips. Thank you!

    #1026994
    Confident Woman Australia
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    • Total posts: 53
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    bushsong, post: 31885 wrote:
    G’day Steven,

    Your question is almost in the realm of “how long is a piece of string”. There are an enormous number of methods that you can use to market an ebook, but this also applies to virtually any product.

    Here are but a few:-

    1. Clickbank – Allow affiliates to sell for you
    2. Tweet links to the sales page
    3. Make a video for Youtube and other video sites to drive traffic to your site
    4. Educational blog posts including link to sales page
    5. Industry specific forums – answer questions to establish credibility, link in sig
    6. Generate a mailing list and market to them
    7. Give away first 10 pages in exchange for email address.. then follow up
    8. Register domain specific for keywords and get ranked highly
    9. Give review copies in exchange for a blog post
    10. Generate backlinks to the site
    11. Submit RSS feed to aggregators
    12. Speaking engagements on your topic
    13. Article marketing

    Hope this gives you a few ideas..

    Cheers,

    Great list thanks Ric – nothing much else to say except Ebooks are here to stay – I sell them regularly online and with the development of EBook readers they are going to increase not decrease in popularity. There was a whole item on the 730 report last week about them and Amazon have been pushing their Kindle for a while and Apple will be launching theirs soon … I was reading on one the other day.
    Rachel
    Confident Woman Australia
    http://www.confident-woman.com.au
    and
    Communication and Emotional Intelligence
    http://www.rachelgreen.com

    #1026995
    Melinda B
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    Have you seen this? http://www.howtosellyourebook.com/ (not an affiliate link)

    #1026996
    Confident Woman Australia
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    Melinda_B, post: 32064 wrote:
    Have you seen this? http://www.howtosellyourebook.com/ (not an affiliate link)

    You could also try selling your ebooks here: it is a huge library of ebooks: http://www.ebook.com/

    My most popular one that sells throughout the world: http://www.rachelgreen.com/masterofceremonies.html

    Rachel.


    RachelGreen.Com
    See my ebooks here: http://rachelgreen.com/products.html
    http://www.rachelgreen.com
    #1026997
    Karen Wardle
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    Melinda_B, post: 32064 wrote:
    Have you seen this? http://www.howtosellyourebook.com/ (not an affiliate link)

    Melinda, I am interested, have you read it?

    #1026998
    Melinda B
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    Karen Wardle, post: 32082 wrote:
    Melinda, I am interested, have you read it?
    Yes, I have it and love it. Worth the money.
    #1026999
    Dave@Perfectnotes
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    You could sell it yourself. I have been playing with a thing called getpaid which plugs into plone (content management thing) websites and allows you to make any content on the site chargeable. (and talks to credit cards, paypal, apparently some australian banks although I have not looked at that bit yet) Very neat stuff. And the software is all free (GPL) so its just the hosting and any setup stuff you are looking at.

    #1027000
    Karen Wardle
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    Thanks Melinda :)

    #1027001
    King
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    If you are looking at affiliates to help market it, here is a good post that talks about affiliates as a marketing channel
    http://www.affiliatedoctors.com/promoting-an-affiliate-scheme/

    (Also see how they used our caricature service to create online personalities for the doctors)

    #1027002
    seocourse
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    Ok… I do have some experience in this topic ;)

    I have 4 Ebooks that I sell at the moment…

    And selling Ebooks is EASY… but you need to have an strategy.

    Example:

    I sell an Ebook that helps people to find the Ideal Scuba Diving Job.
    I sell an average of 10 ebooks per month (very low number, but a very obscure niche)

    Failure? Hell no. I pays for Austar and Internet Access.

    Could I make more profit? Sure.. I can upsell the service by adding videos, may be Audio, a few interviews and then voila… I have a full pack that you can sell for $47… $67… etc. ( I sell mine for $27)

    Or like Ric says having it in Clickbank, get affiliates…..

    So it’s all in the strategy, your objectives…. and yes… traffic to your landing page.

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