Home – New Forums Tech talk HUUUGE jump in impressions in just one day…please explain

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  • #979155
    Tall Trees Eco Store
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    I’ve had my online store for 4 months and I’ve done all the SEO myself. I’ve been reading everything I can and adjusting accordingly. I have specific key words/phrases in the meta name and description plus between alt tags of all my products and had basically left it at that. I’ve been averaging around 80-90 impressions a day (click through <10) so I decided that it may be time to see a SEO specialist.

    Anyway last week I decided to add a few of those keywords to the actual product heading of three of my products (I’m assuming it’s between the h1 tags – I’m using Magento Go and it’s difficult to see the coding). I also re-submitted my site map (which I do every 6-8 weeks).

    Today I noticed my impressions had spiked to over 1000! Click through still the same (<10). Obviously the data isn't up-to-date since Google webmaster is usually a few days behind (the spike happened on the 24th).

    So is the spike because of the added keywords between the h1 tags? Is it because I resubmitted my site map (I’m assuming not)? Or are the Google Gods finally answered my prayers and decided I’m one of the good guys after 4 months (I know it takes awhile for the bots to work their magic)?

    Thank you!

    #1112383
    Vilson
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    Hi there,

    Before I put My Comments on that

    Can I get website URL?
    What is the Average position showing next to impression?
    What is the Approx Google Crawler Rate of Your website?

    Regards,
    vilson

    Create Online Test or Quiz on ScoreBell
    #1112384
    BarefootMaternity
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    Tall Trees Eco Store, post: 125366 wrote:
    Anyway last week I decided to add a few of those keywords to the actual product heading of three of my products (I’m assuming it’s between the h1 tags – I’m using Magento Go and it’s difficult to see the coding).Thank you!

    To see your title / meta info, go to the page on your website in question, right click on your page, and select ‘view source’ option and a new page will open. You should be able to see your title tags and meta data – its a quick and easy way to check the right info is there.

    #1112385
    Tall Trees Eco Store
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    vilson, post: 125368 wrote:
    Hi there,

    Before I put My Comments on that

    Can I get website URL?
    What is the Average position showing next to impression?
    What is the Approx Google Crawler Rate of Your website?

    Regards,
    vilson

    Hi Vilson,

    The website url is at the bottom of my signature, Tall Trees Eco Store. The crawler rate is 186 high, 68 avg and 7 low. And the 1000 impression spike is from the chart so I’m unsure how to apply that to average position.

    Hope that helps!

    #1112386
    Tall Trees Eco Store
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    BarefootMaternity, post: 125371 wrote:
    To see your title / meta info, go to the page on your website in question, right click on your page, and select ‘view source’ option and a new page will open. You should be able to see your title tags and meta data – its a quick and easy way to check the right info is there.

    Thank you, Sarah! That has answered that question. I have added the keywords between the h1 tags.

    #1112387
    JamesMawson
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    It could be any of a million things.

    SEO efforts tend not to impact straight away. Certianly if you get on page 1 of Digg or a large newspaper or something, your rankings can suddenly spike, but quite often you can build out links targeting a particular page for a particular keyword, and then not see anything happen for a couple of weeks.

    I often see clients get really excited about a big jump in rankings, and deciding that it was what they did yesterday that brought it about. Generally I like to think that the things you’ve been doing over the months prior also playing a role.

    Sometimes big jumps in rankings can have nothing to do with what you’ve done at all. Maybe a competitor has been cheeky with their linkbuilding and used a lot of autogenerated content, and now their blog farm has just been canned, leaving a whole lot of spots on page 1 of the SERPS for a site like yours to take. It happens.

    Having your keywords in the meta tags is not going to help you rank at all. You want them in the actual text of your page, where people can read them. 15 years ago having your keywords in the meta tags was the best thing you could do to get search engine traffic, but those days are long gone. It’s just too open to abusive practices, so search engines just ignore those tags now.

    The one exception to this is that meta description tag is often (not always) used for the Snippet displayed in the SERPS. This won’t effect your rankings, but it can effect the amount of clicks that you get once ranked.

    Certainly adding unique, well-written copy to your product pages is a great move. I’d caution against just keyword stuffing – particularly on your Money Site. Write for humans first and the google spider second.

    Lastly, and not to pour any cold water over what you’re doing, but do you know what keywords these new impressions are for? Are they for anything commercially valuable? Are they turning into clicks, and are those clicks resulting in sales and money in your pocket?

    #1112388
    Tall Trees Eco Store
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    Handsome Genius, post: 125402 wrote:
    It could be any of a million things.

    SEO efforts tend not to impact straight away. Certianly if you get on page 1 of Digg or a large newspaper or something, your rankings can suddenly spike, but quite often you can build out links targeting a particular page for a particular keyword, and then not see anything happen for a couple of weeks.

    I often see clients get really excited about a big jump in rankings, and deciding that it was what they did yesterday that brought it about. Generally I like to think that the things you’ve been doing over the months prior also playing a role.

    Sometimes big jumps in rankings can have nothing to do with what you’ve done at all. Maybe a competitor has been cheeky with their linkbuilding and used a lot of autogenerated content, and now their blog farm has just been canned, leaving a whole lot of spots on page 1 of the SERPS for a site like yours to take. It happens.

    Having your keywords in the meta tags is not going to help you rank at all. You want them in the actual text of your page, where people can read them. 15 years ago having your keywords in the meta tags was the best thing you could do to get search engine traffic, but those days are long gone. It’s just too open to abusive practices, so search engines just ignore those tags now.

    The one exception to this is that meta description tag is often (not always) used for the Snippet displayed in the SERPS. This won’t effect your rankings, but it can effect the amount of clicks that you get once ranked.

    Certainly adding unique, well-written copy to your product pages is a great move. I’d caution against just keyword stuffing – particularly on your Money Site. Write for humans first and the google spider second.

    Lastly, and not to pour any cold water over what you’re doing, but do you know what keywords these new impressions are for? Are they for anything commercially valuable? Are they turning into clicks, and are those clicks resulting in sales and money in your pocket?

    Thanks! You’ve definitely shed light on a number of things that I’ve been trying to get my head around. I’ve been reading so much and changing things accordingly with out having a clear understanding what is actually still relevant.

    I’m happy for a bit of cold water! The first 15 or so keywords are relevant however each of these only generated around 35 impressions. Around 5 click through so I’m assuming no sales from searches. The 1000 impressions seemed to come from around 150 queries and I’d say a quarter is irrelevant to my store.

    I will be interested to see what happens over the coming days.

    #1112389
    JohnW
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    Hi Jodie,
    You keep referencing Google Webmaster in your post. This is not a website traffic reporting tool this is a diagnostic tool. Anything you see in Google Webmaster Tools is irrelevant to measuring how many people are visiting your site.

    What do your Google Analytics reports tell you? You have this installed on your site.

    A few pointers:

    • How old is your site? If it is brand new, you could expect all manner of sudden changes in SE referrals over its first few months of life.
    • If it has been around for 6 months, nothing you do with H1 tags is going to make but a small difference in SE referrals.
    • A sitemap has no impact on your ranking. All it may do is cause more pages to be indexed. G has indexed 1,760 of your pages but it does not look to me like there has been a sudden change in the volume indexed.

    If there really is a HUUUGE increase in site visitors, your Google Analytics program will tell you:

    • Where they came from (location)
    • Where they came from (Direct entry, SEs, other sites)
    • What pages they landed on
    • What search terms they used to find your site

    Go through these parameters and more and Analytics will tell you if anything you have done is really causing a dramatic increase in visitors.

    I suspect you may be misreading the real situation.

    Regs,
    JohnW

    #1112390
    Tall Trees Eco Store
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    JohnW, post: 125440 wrote:
    Hi Jodie,
    You keep referencing Google Webmaster in your post. This is not a website traffic reporting tool this is a diagnostic tool. Anything you see in Google Webmaster Tools is irrelevant to measuring how many people are visiting your site.

    What do your Google Analytics reports tell you? You have this installed on your site.

    A few pointers:

    • How old is your site? If it is brand new, you could expect all manner of sudden changes in SE referrals over its first few months of life.
    • If it has been around for 6 months, nothing you do with H1 tags is going to make but a small difference in SE referrals.
    • A sitemap has no impact on your ranking. All it may do is cause more pages to be indexed. G has indexed 1,760 of your pages but it does not look to me like there has been a sudden change in the volume indexed.

    If there really is a HUUUGE increase in site visitors, your Google Analytics program will tell you:

    • Where they came from (location)
    • Where they came from (Direct entry, SEs, other sites)
    • What pages they landed on
    • What search terms they used to find your site

    Go through these parameters and more and Analytics will tell you if anything you have done is really causing a dramatic increase in visitors.

    I suspect you may be misreading the real situation.

    Regs,
    JohnW

    Thanks John. You’ve cleared up a few things.

    My original question was regarding a huge jump in impressions not visitors. I prefer to try and understand every aspect of why things happen rather than accepting it. Last week I had one last attempt at fiddling with my site and this week a spike from 90 impressions to 1000 in one day has occurred (impressions, not click throughs). Was it something I did? Or after 4 months, has Google started throwing me some love? Obviously I have to turn these impressions into clicks but I want to understand the reasons behind this. If only the 1000 impressions were 1000 clicks! :)

    I love Analytics and use it regularly. It’s definitely an amazing tool.

    #1112391
    JohnW
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    Tall Trees Eco Store, post: 125467 wrote:
    Was it something I did? Or after 4 months, has Google started throwing me some love?
    Hi Jodie,
    Are you saying your site is only 4 months old?

    If so, a reason for your impressions jump is likely to be that G has only recently added the bulk of your 1,760 pages to its index.

    G still partly “quarantines” new sites – it will only add small numbers of a new site’s pages to its index in the site’s early days.

    It could be that your site jumped from 20 pages indexed to hundreds or 1,000+ in a very short space of time. This could generate a sudden impression surge of the type you report.

    Regs,
    JohnW

    #1112392
    Tall Trees Eco Store
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    JohnW, post: 125478 wrote:
    It could be that your site jumped from 20 pages indexed to hundreds or 1,000+ in a very short space of time. This could generate a sudden impression surge of the type you report.

    Oh I see. Thanks, John. That has answered my question. Now to turn impressions into clicks. :)

    #1112393
    Mrs Fox
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    It could be because of onpage SEO,offpage SEO, or both. Check the keywords that triggered the impressions to see how close they are to the specific keywords you optimized your site for.

    #1112394
    JohnW
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    DieselC, post: 0 wrote:
    Hi!
    There are a number of reasons why this could have happened. Just the fact more people searched, but yes, using all your H tags on your page (including that pages keywords) makes your website very visible to Google. I have been working in Onsite Optimization with big and proven agencies. Onsite Optimization is more important than ever with Google’s regular improvements – this is very good for small business websites.

    DieselC
    IMHO, I very much doubt if anyone could perceive any difference in G ranking results solely based on the use of H1, H2, etc. tags.
    Changing the order of the words in the page title will probably have a greater effect.
    Regs,
    JohnW

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