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Up0Couple It, post: 113413 wrote:This one for a new business, and for an established business, this one looks pretty good. Both by the same guy.
Wendy
Thanks Wendy, I have read duct tape marketing
That’s a pretty good book…I don’t buy the 5 steps though, Surely it’s harder than that!
I have also seen that book turned into a software product, made by palo alto software…which I should look at again
http://www.paloalto.com/I guess I ask this question because I am having difficulties and every single piece of marketing material hinges on having a well considered profile…
But maybe the only real way is talking to people…and that’s really expensive!
Up0Couple It, post: 113413 wrote:This one for a new business, and for an established business, this one looks pretty good. Both by the same guy.Wendy
Thanks Wendy, I have read duct tape marketing
That’s a pretty good book…I don’t buy the 5 steps though, Surely it’s harder than that!
I have also seen that book turned into a software product, made by palo alto software…which I should look at again
http://www.paloalto.com/I guess I ask this question because I am having difficulties and every single piece of marketing material hinges on having a well considered profile…
But maybe the only real way is talking to people…and that’s really expensive!
Up0I’ve got duct tape marketing and referral flood. Yes, it is that simple. Business is meant to be simple just like life. Not easy, but simple. Don’t confuse the two.
We unnecessarily complicate things.
Business success comes when you simplify things for yourself and others. Well at least that’s how the top coaches and consultants produce the most value for their clients and revenue for themselves.
I hope you realise that the 5 steps in the article are just the conceptual framework. Then you have to dig deeper within those 5 categories like an oil rig.
Talking to an advisor is only expensive when there is no ROI. Otherwise, it’s an investment and when you get a great advisor, your ROI is usually double or triple digit.
Out of curiosity, why would you expect it to be harder?
JohnSheppard, post: 113420 wrote:I don’t buy the 5 steps though, Surely it’s harder than that!Up0I’ve got duct tape marketing and referral flood. Yes, it is that simple. Business is meant to be simple just like life. Not easy, but simple. Don’t confuse the two.
We unnecessarily complicate things.
Business success comes when you simplify things for yourself and others. Well at least that’s how the top coaches and consultants produce the most value for their clients and revenue for themselves.
I hope you realise that the 5 steps in the article are just the conceptual framework. Then you have to dig deeper within those 5 categories like an oil rig.
Talking to an advisor is only expensive when there is no ROI. Otherwise, it’s an investment and when you get a great advisor, your ROI is usually double or triple digit.
Out of curiosity, why would you expect it to be harder?
JohnSheppard, post: 113420 wrote:I don’t buy the 5 steps though, Surely it’s harder than that!Up0Khalid Adam, post: 114125 wrote:I hope you realise that the 5 steps in the article are just the conceptual framework. Then you have to dig deeper within those 5 categories like an oil rig.Talking to an advisor is only expensive when there is no ROI. Otherwise, it’s an investment and when you get a great advisor, your ROI is usually double or triple digit.
Out of curiosity, why would you expect it to be harder?
Well, the fact that there’s steps within the steps is why I don’t buy that there are 5 steps
It’s more like 5 marathons…that’s all I really meant by the surely it’s harder than that statement…I do agree with the article. It is a good overview.
Up0Khalid Adam, post: 114125 wrote:I hope you realise that the 5 steps in the article are just the conceptual framework. Then you have to dig deeper within those 5 categories like an oil rig.Talking to an advisor is only expensive when there is no ROI. Otherwise, it’s an investment and when you get a great advisor, your ROI is usually double or triple digit.
Out of curiosity, why would you expect it to be harder?
Well, the fact that there’s steps within the steps is why I don’t buy that there are 5 steps
It’s more like 5 marathons…that’s all I really meant by the surely it’s harder than that statement…I do agree with the article. It is a good overview.
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