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  • #982680
    Kit24
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    Hi all :)
    This is my first post so I hope I’ve put it in the right area.
    I have had my beauty salon for 5 years this August and started off in a room in a podiatry clinic. As of last week, I have relocated to a room in a hairdressing salon. The salon is a home-based business, very professional set-up. The house was built with the salon included in the plans.
    The hairdresser has worked from home for 18 years, is extremely busy and has also just put on a part time hairdresser as well.
    I’m trying to come up with some new marketing ideas without discounting services. I know in the past that this is where I have gone wrong. A number of my clients I only see when I run a promotion, or they will ask me outright when I’m running the next special. I want to get away from this image as I have over 15 years industry experience. I have increased my prices slightly to reflect my knowledge and experience. I got tired of seeing people do weekend courses in one service and then calling themselves a “specialist” or “expert” when a Beauty Therapist has 1-2 years training and theory study behind them, yet they are charging the same price as a fully qualified Therapist. Don’t want to offend anybody but it’s a gripe of mine and many others in the industry.
    Obviously I would like to target the hairdressing clientele, but without discounting.
    So far I’ve thought of offering specials that I don’t actually have on my price list eg. A 30 min facial and 30 min massage for $x. As I don’t actually do 30 min facials, there isn’t a price to compare the “special” to, if that makes sense?
    Sorry for the long-winded post!
    I’d love to hear any ideas that anyone may have!

    Thanks :)

    #1138145
    Divert To Mobile
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    Hi Kit,

    Welcome to the forum.
    Thats a good idea and I think your on the right track of not discounting but offering express or shorter service.

    I think a nice little perspex A5 brochure stand sitting on the shelf in front of them suggesting a mini mani or mini pedi whilst they wait for their colour to set. You can also offer express hand massages and eyebrow waxing too.

    They will get to know you and human touch with massage etc will gain their trust, they will naturally take interest in the bigger items like deluxe facials and peels.

    good luck,

    Steve

    #1138146
    Anonymous
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    Hi Kit, and welcome aboard :)

    My first thought was the same as Steve’s.

    I’d also be having a chat with the hairdresser to see if she’s interested in doing any joint promotions with you – perhaps you could promote her services to your existing database and she do the same for you.

    All the best,
    Jayne

    #1138147
    Healthy Personal Finances
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    Can you do any services whilst people are getting their hair done. I know I sit at my salon for ages with foils in my hair reading magazines. I would love a mini mani or pedi during this time :)

    Also, check out http://www.clevermamma.com.au/ – they are a directory of service business – and you would sit perfect in their target market.

    I would assume as it is a home based hair salon, most people who attend are local. A letterbox drop of your flyers might work. But toally agree – don’t discount. Things like beauty services people are happy to pay as discounted services I would tend to think discounted products and I wouldn’t want to risk it.

    A simple flyer, letterbox drop, or advertise at local superamarket notice board, shops, library, child care centres, play centres – any places where mums go as I would assume women are your main market.

    Good luck
    Stacey

    #1138148
    Kit24
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    Thanks for your replies guys – some great ideas :)
    It’s a very exciting time, I can’t wait to see what’s to come!
    I love the idea of offering a mini mani or pedi while foils are in! The salon can get quite busy and full at times, it would be great if I could whisk someone away for a quick treatment. Could be a good idea to put a flyer up on the wall targeting it to clients who are waiting for colours or foils.

    #1138149
    kate @ clik clik
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    Really great ideas listed above. I totally think you are on track w not discounting your services but instead offering specials that are different to your usuals. The connection with the hairdresser seems like a perfect market to capture and I too would LOVE to get my nails done (or a foot massage or something) while waiting for my hair to get finished and so on.

    In terms of new market, it does seem like letterboxing the local area would also work well. it would be remiss of me not to add that you could also try setting yourself apart by offering online appointment booking (not to toot my own horn!) so you are easily found online as well for people wanting those services.

    Also, one more idea (my, the ideas are coming on a friday night haha!), donating a ‘pamper package’ voucher (eg mani and pedi or whatever) to a local school for their next raffle or trivia night etc could be a good idea as you are getting promoted to a great local market of mums!

    #1138150
    Kit24
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    kate @ clikclik, post: 157738 wrote:
    In terms of new market, it does seem like letterboxing the local area would also work well. it would be remiss of me not to add that you could also try setting yourself apart by offering online appointment booking (not to toot my own horn!) so you are easily found online as well for people wanting those services.

    Funny you mentioned that Kate as I was only thinking this last night! I downloaded an iPad app called Ovatu as I couldn’t seem to find much more available for iPads.

    Is yours available on iPads?

    #1138151
    kate @ clik clik
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    Hi Kit,

    Clik Clik works great on iPads (though there is not currently an app for it) but just as a webpage it works great. A massage therapist who uses Clik Clik as her sole booking system only uses her iPad to access it and has already booked over 500 apts since January!

    Just wanted to let you know also that Clik Clik in particular is free to use for any bookings you manually enter yourself (eg from over the phone or face to face). There is only a 99c charge when people actually book you through the Clik Clik website. We also have a ‘Make a Booking’ button that can be put into your website so you can get bookings from your website as well (if you have one – if not, Clik Clik can serve as your own website and get you online too!).

    Anyway, hope that helps – let me know if I can help in any other way and whichever way you decide, all the very best with your new venture! The beautician I go to is in the back of a hairsalon too and I think it’s a great idea – as when I get the chance to leave the kids and get something done, the more I can do in one visit/location the better!!! :D So I am sure you will be a big success!

    Cheers, Kate :)

    #1138152
    madeup+nailed
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    Alas, this industry is unregulated and while it remains so you’ll always get Weekend Wendy who specialises in waxing after a short course or a hairdresser who’ll call herself a brow specialist and proceed to wax (!) brows and at the wash basin to boot! Yuk.

    I never discount. Or use the word “special” in my advertising. I always value add. I will package a service or I will upsell and list the benefits. I will also offer a gift with purchase, depending on what it is. I’m also big on participating in school fetes etc by way of donating a voucher or hamper.

    Another way to get new customers is to up the ante on Facebook and Twitter.

    #1138153
    TheGoldenGoose
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    Can you do a Facebook ‘offer’ that targets females in the local area?

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