Home – New Forums Tech talk If you’ve been thinking about trying Google AdWords, now is the time

  • This topic is empty.
Viewing 9 posts - 1 through 9 (of 9 total)
  • Author
    Posts
  • #966356
    CharlesC
    Member
    • Total posts: 5
    Up
    0
    ::

    Just saw this on the Google website:

    Google is offering a free $100 search marketing campaign for new AdWords advertisers.

    Details are here: https://services.google.com/fb/forms/stilltimein09/

    It’s a good incentive to test the waters.

    #1017657
    Aidan
    Member
    • Total posts: 1,125
    Up
    0
    ::

    I wonder if this is doing them more harm than good in the long run?

    I’ve heard more than one story of folks who used these giveaways, got no (or poor) results so then decided Adwords was useless and are now unlikely to ever use it again!

    In fact it was not Adwords was the problem – just their inability to use it correctly!

    #1017658
    Peter – FS Administrator
    Member
    • Total posts: 1,889
    Up
    0
    ::

    Hi text-centric,
    Good to see you in these parts!
    Welcome to the forums and thanks for posting this link.
    Cheers
    Peter

    #1017659
    CharlesC
    Member
    • Total posts: 5
    Up
    0
    ::

    @Aidan: Great point. Creating a successful AdWords campaign is a lot trickier than it looks. I would recommend 1st timers to do Pery Marshall’s free e-course before setting up their first campaign.

    See http://www.perrymarshall.com/google/

    If you take the free $100 Google offer, hopefully you can do some trial and error before spending any of your own money.


    @Peter
    : My pleasure

    #1017660
    Gordon Akman
    Member
    • Total posts: 229
    Up
    0
    ::

    Hi all,
    I’m going to set up a Google Adwords campaign for my mother’s education website. I figure the $100 promotion is a good way for her to get started and maybe I could buy her some Google Adwords for christmas to top up her account lol

    Her site seems primed for Google Adwords:

    http://www.expertmathtutoring.com

    What do you reckon would be some good ads for it?

    #1017661
    Cesar
    Member
    • Total posts: 591
    Up
    0
    ::

    It’s definitely a good incentive to develop a good Adwords campaign, but make sure you do your keyword research beforehand.

    Here is a great tool to set-up your Adwords Campaign

    #1017662
    exstatic
    Member
    • Total posts: 335
    Up
    0
    ::

    These sort of offers are fantastic, but for the first time AdWords user it can be a kick in the shins for Google, I have spoken to a few small businesses recently that tried these free vouchers and seen them used up within a day or two and didnt get any extra sales or results from them.

    So when trying to convince them that AdWords is a good addition to their online marketing campaign, its not an easy sell!

    Using AdWords effectively is an art in itself, there are so many things to consider to make sure you aren’t over paying, and making sure your ad is shown in the best spot possible.

    A few tips for you all.

    How To Improve your Quality Score ( https://adwords.google.com.au/support/aw/bin/answer.py?hl=en-au&answer=10215)
    – Make sure the keywords you target in the campaign are the same keywords that are on your landing pages, in both the title and on the page of the site
    -These keywords should also be somewhere in your ad as well

    How Improve your Click Through Rate (CTR)
    – Try using the {Keyword} Variable somewhere in your ads
    – Make sure your ads have a call to action
    – Don’t have more than 4 different ads for any campaign
    – Looks at using exact match and broad match codes in your keywords

    How to ensure you don’t pay to much!
    – Don’t target too many keywords, target only those that will bring you people who are looking for your services. eg: If you are a roofing company that does roof repairs, there is no point targeting the keywords such as roof tiles, try targeting “roof tile repairs”
    – Set a daily limit and CPC but don’t set this too low, look at what AdWords recommends for those keywords and bump it up about 5-10%, this will ensure your ad is always shown but you arent paying too much for it.

    I hope that helps some of you first timers out that are going to give that voucher a try :)

    #1017663
    Niche
    Member
    • Total posts: 9
    Up
    0
    ::

    I run some of my campaigns with adwords and all I can say is this

    Adwords is not to be undertaken lightly. Do your homework, loads of research, study, study, study

    keep a close eye on your campaigns. Make sure you set your maximum spend for the day and monitor it

    Adwords is great when you know how to use it.

    But the learning curve is steep and can prove rather expensive

    #1017664
    CharlesC
    Member
    • Total posts: 5
    Up
    0
    ::

    @Niche: I couldn’t agree more. You have to be careful – especially when setting your budget. Don’t bet more than you can afford to lose!

    As for homework, I highly recommend the Perry Marshall free e-course, or his e-book if you can afford it. AdWords for Dummies is also excellent.

Viewing 9 posts - 1 through 9 (of 9 total)
  • You must be logged in to reply to this topic.