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  • #1000238
    expanding100
    Member
    • Total posts: 10

    Hello, we have a product that would not cost me much to set up in Brisbane inner cbd, this would be a new move for the company. I have some questions about marketing.

    Our product is a food product and is quite visual, it’s original and we think that it would be quite popular, we will also be delivering it.

    How is the most efficient way to reach workers and tenants living and working in the CBD?

    There are a few leaflet drop companies that have responsible rates, and aside from the slow burn of social media presence and the shop front does anyone have any other ideas of how to approach this?

    thanks

    #1223523
    Paul – FS Concierge
    Moderator
    • Total posts: 3,119

    Hi,

    “Build a Tribe” – it takes a long time and a lot of effort.

    A shop front ties you into a lease and a Bond so it has a special set of risks to cost out and account for.

    One off pamphlet drops would be expensive.

    You will have a better chance of sales if you get your message in front of people a number of times. They say people need to view TV ads at least 3 times until they develop recall or recognition.

    I suspect that Facebook advertising would be the quickest way to reach people but if you had a way to get into offices/lunchrooms, you may circumvent some effort.

    I would be more comfortable with doing things from the ground up and in the reverse order you have.

    Find out what people want, what and how they buy, how much they spend etc, develop a plan to reach them and then develop the product.

    Good luck.

    #1223524
    Zarabasiri
    Member
    • Total posts: 16

    Hi,

    It’s good that you know who your target customer is and which location you’d like to target.

    I can think of 3 ways to reach your customers:

    1. Collaborating with other businesses in CBD who serve CBD people and their products or services is complementary to your product.

    2. Using organic (free) ways to promote your product such as posting in facebook groups (eg. buy & sell brisbane CDB group, etc…)

    3. Do the paid ads (Google Ads or Facebook Ads) to target people from CBD with specific interest (your food type) or condition (employee) that live in CBD. This way your targeting is more on point, you save plenty of time and would be able to make your sales process automatic, so you can make sales 24/7 even when you are sleeping, not to mention that you can track everything from how much return you are getting for your investment in ad spent.

    Hope this helps. Feel free to ask any other questions you might have.

    Cheers,
    Zara

    expanding100, post: 270150, member: 101498 wrote:
    Hello, we have a product that would not cost me much to set up in Brisbane inner cbd, this would be a new move for the company. I have some questions about marketing.

    Our product is a food product and is quite visual, it’s original and we think that it would be quite popular, we will also be delivering it.

    How is the most efficient way to reach workers and tenants living and working in the CBD?

    There are a few leaflet drop companies that have responsible rates, and aside from the slow burn of social media presence and the shop front does anyone have any other ideas of how to approach this?

    thanks

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