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  • #979089
    Divya R
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    Morning All,

    I have been chosen to exhibit at the Fashion Exposed in Melbourne this year and I am very keen on inviting a few retailers to come visit my stand.

    I need some tips on:

    How should I go about sending the invites – emails or post?

    How should I word the invitation and what should I be focusing on?

    Thank you

    #1111879
    BlackCoffeeComms
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    Hi there

    First of all congrats!

    If you have physical addresses, I would send a nice invite, maybe with a little gift inside (bulky envelopes are more likely to get opened) and follow-up with an email a week or so later as a reminder.

    The wording of the invite? Talk about what valued clients they are and that you would love them to share in your success. Maybe some kind of incentive that if they visit your site, show their invite, they go into the draw for something???

    Just a couple of thoughts.

    Cheers

    Nicole

    #1111880
    Divert To Mobile
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    Divya R, post: 124677 wrote:
    Morning All,

    I have been chosen to exhibit at the Fashion Exposed in Melbourne this year and I am very keen on inviting a few retailers to come visit my stand.

    I need some tips on:

    How should I go about sending the invites – emails or post?

    How should I word the invitation and what should I be focusing on?

    Thank you

    First show?
    I suggest not inviting your current clients.
    A trade show is about exposing your business to potential new customers not inviting your current customer base to browse around your competitors stands.

    If you want to showcase your wares to current customers run a mini fashion show yourself.

    Steve

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