Home – New Forums Marketing mastery Is all unsolicitied email = SPAM ?

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  • #964285
    Mark Mandel
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    What is the feeling on unsolicited email ? Is it no better than Spam ?

    Would you ever buy a product or service from sombody as a result of receiving an email from a person you do not know ?

    Has anyone tried an unsolicitied email campaign ? how did you get on ? Can this type of campaign be effective ?

    My feeling is that it isn’t really any different than receiving some personalised snail mail, but i do have a little voice telling me it will get up some peoples noses.

    I’d be interested to hear what everyone thinks.

    Mark Mandel
    http://www.HandmadeDigital.com.au
    Affordable websites for SMB

    #1004476
    sam_leader
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    Hi Mark,

    It’s an interesting question! And one that has been posed before, as you’ll see by this thread.

    The consensus seems to be an emphatic yes, all unsolicited email is deemed spam.

    My personal advice would be – listen to that little voice!

    Let us know what you decide.

    Sam

    #1004477
    LeelaCosgrove
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    Legally, all unsolicited email is considered spam – therefore it’s illegal to send unsolicited email campaigns.

    Personally, I think it’s ridiculous – but the law is the law.

    #1004478
    Jexley
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    I personally believe all unsolicited email is unwanted, and therefore label it “spam” but I’m not sure how the laws apply.

    That said, I got my first job here in Perth by getting the email addresses off web design firms’ sites and emailing them my CV. BUT, after that, I rang ’em to “see if they got it”. It worked, and I got the General Manager job of a bigger player here when there wasn’t even an advertised position.

    I don’t know that I’d recommend it for everybody though.

    #1004479
    ray_223
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    Jexley, post: 3501 wrote:
    I personally believe all unsolicited email is unwanted, and therefore label it “spam” but I’m not sure how the laws apply.

    I think that is going a little to far.

    If you send a directed email to one person (or business) for a specific purpose I’d be very surprised if they would complain. My understanding is that if the business advertises it’s email email, you are welcome to email them. Why would they provide their email address otherwise?

    This isn’t the same as collecting 10,000 public email addresses and sending a “Buy my new shiny product” email.

    #1004480
    MissieK
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    I don’t mind a one off email, however I hate it when people add me to their email list without my permission.

    I have bought as a result of unsolicited email, however it has been an ongoing relationship rather than just a one off email, including phone calls, networking, etc.

    Melissa

    #1004481
    No mans land
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    MissieK, post: 3505 wrote:
    I don’t mind a one off email, however I hate it when people add me to their email list without my permission.

    I have bought as a result of unsolicited email, however it has been an ongoing relationship rather than just a one off email, including phone calls, networking, etc.

    Melissa

    Don’t quote me on this and you should be up to speed on these laws if conducting this type of marketing or business.

    All email sent to a business in Australia within Australia must be sent under the premise that the product you are selling is intended for a particular business the mail is sent to.

    Selling/marketing Viagra doesn’t cut the mustard. Email sent should have an opt out clause. If an opt out is chosen then product or service information should be ceased immediately.

    Qualify some here

    http://www.email-marketing-reports.com/canspam/australia/

    and be well versed in Australia’s anti-spam law which is the Spam Act 2003 if you are small business.

    There is a number of preventive measures that can be used and tuned especially to a mail address on your website.

    ISP’s quite often provide a anti-spam solution for a minor payment in a plan. While the legislation is enforceable from mail from within Australia external SPAM from outside Australia has little chance of being stopped and I am personally dubious of an opt out link in that particular case scenario.

    #1004482
    Jexley
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    ray_223, post: 3503 wrote:
    I think that is going a little to far.

    Fair enough and mea culpa. I’d actually meant to amend that statement further in the post but Teletubbies distracted me. They do that.

    “Unsolicited and continuing” I probably should have said. Most unsolicited email I get, as a business owner, I will actually look at because I’m open to new opportunities. It’s when I get added to a “newsletter” and didn’t know it, that I start getting pissy with people.

    #1004483
    Tristan Boyd
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    I have baught from spam emails before, and regretted it. I don’t go anywhere near an online company any more unless I have saught them out, or been referred, or at least read a couple of good forum posts about them.

    #1004484
    competitions
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    Apart from the legal issue, if you send from your ISP or webhost (if you have a website) you put them in a position where they may terminate your ISP connection or remove you from their server.

    #1004485
    LukeH
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    Mark Mandel, post: 3469 wrote:
    Has anyone tried an unsolicitied email campaign ? how did you get on ? Can this type of campaign be effective ?

    Avoid this like the plague – it will only damage your business and reputation. There could be legal implications as well as annoying a whole lot of people.

    My other suggestion is to avoid buying email lists. You never know where the contacts have come from and if they have really ‘opted in’. And even if they did opt in, they didn’t opt in to hear from you. They opted in for ‘partner offers’ – the chance of your message being relevant is very low. An email list you have not built yourself is just not worth touching.

    An email list can and should be a valuable business building tool for most businesses. But they are valuable because of the path it has taken to build them – usually relevant information or offers and consistent communication over time. Email can help build relationships with your prospects and customers but relationships can’t simply be bought off the shelf for a few bucks.

    Don’t be discouraged by starting with a very small database of contacts. If you plan on being in business for many years, then it’s worth starting the process of building your list as soon as you can.

    #1004486
    No mans land
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    Avoid this like the plague – it will only damage your business and reputation. There could be legal implications as well as annoying a whole lot of people.

    The thread demonstrates the importance of the need for a CRM and using it correctly.

    SPAM is like a dirty old man until it looks like George Clooney or Brad Pitt.

    Solicited mail has been tainted by poor integrity. It has currently damaged the acceptance psyche of Australians.

    How many of you have friends that forward jokes and you pick out the ones that you know take the time to send quality?

    It is important that you manage your mail and its content.

    If your machine gunning garbage your in for a rude shock. The same can be said about cold calling in sales.

    People in workplaces have a time and a place to take in information about their “needs”. An interruptive phone call can be do as much if not more damage to your business reputation.

    There is an art to email marketing. A valuable tip is to “give”.

    If you received “information” that helped you with your business and saved you time that you could consume at your discretion would it have you agreeing to more?

    The other biggest mistake is that emails are file size heavy. A great way to really upset a client. Target your market exclusively with their needs.
    Don’t double send or multiple send emails by accident.

    The same could be said of cold calls, mail catalogues bogging the mail box.

    If you undermine your business integrity with poor product or service you have wasted ten times the money you spent getting there.

    Try having 2000 clients in the demographic of Engineers, Architects and associated clients. It can be done if you take the time to do it right.

    There’s ten pages on how to get it right.

    Help/assist your clients with solicited mail.

    Give to your clients needs and you shall receive.

    #1004487
    Mark Mandel
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    Thanks your the feedback everyone, some interesting angles.

    What i have in mind is a targeted and personalised approach to companies that are currently advertising in what i think is a growing sector.

    I’ve got a few ideas that these companies can apply to their web presence to add value for their visitors and generate leads for their business.

    If thats breaking the law then {insert your preferred expletive here} – maybe the legislators were in a rush that day !

    #1004488
    LeelaCosgrove
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    Mark – it is against the law to email.

    But it’s NOT against the law to phone them.

    And phone sales has a higher rate of conversion, anyway.

    I would look at getting:

    A) a good commission sales person (IF your product is tried and tested … if it’s new, good commission sales people won’t touch it … just tends to be the way it goes), or

    B) an hourly-paid telemarketer …

    To make some calls … doesn’t tend to be too expensive and the result will be better (and more legal!) than an email campaign …

    #1004489
    ahortin
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    I think these guys have a great definition of Spam…
    http://www.campaignmonitor.com/anti-spam/

    It goes beyond the general CAN_SPAM guidelines. There’s also some more interesting reading here… http://www.email-standards.org

    Cheers,
    Anthony.

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