Home – New Forums Marketing mastery Is all unsolicitied email = SPAM ?

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  • #1004490
    SteveDavidson
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    Generally, spam’s linked to the old definitions of Bulk UCE – Unsolicited Commercial Email.

    In general use, it also means any ‘push’ ad, especially those sent by digital means, but also covering things like paper/brochure mailouts and telemarketing, and is also extended to bulk-distributed anything (political rants, lame jokes etc), mostly on the internet.

    Spam’s annoyance value is at least partially linked to its level of impersonality. Advertisements for products you’d never buy in a million years are seen as more irritating to be interrupted for than advertisements for your general demographic, which are seen as more annoying than targeted campaigns based on your personal details (although there are privacy implications there), which are in turn seen as more annoying than a proposal crafted specifically for you or your company.

    I know that when I advertise either via email or letter, I make sure to firstly send directly to only one person per target company, secondly to research beforehand and find the person most likely to respond well to the approach, and thirdly to customise each initial piece of correspondence to the business areas and history of the company.

    I can demonstrate how my services would be good for that specific company and how they would tie in with what the company is doing right now, rather than just saying “To Whom It May Concern, Buy My Stuff.”

    If nothing else, it’s good training for if and when I run into company reps at networking events or anywhere else, because I’m able to say “Hey, your company could use my services, because you’re doing X and I’m offering Y and Z, which would result in you saving blah blah money over the time period yadda yadda.”

    #1004491
    Renee Barber
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    LeelaCosgrove, post: 3475 wrote:
    Legally, all unsolicited email is considered spam – therefore it’s illegal to send unsolicited email campaigns.

    Personally, I think it’s ridiculous – but the law is the law.

    I’d much rather be sent spam than being called in the middle of dinner. Fortunately, I have this nice thing called ‘ringer off’ so I’m safe.

    In any case, I agree with Leela (uhm … grin) that the spam law is pretty ridiculous. If we have to endure endless tirades of spam selling VIAGRA and DISCOUNT software, I really don’t have a problem with getting offers from legitimate businesses. After all, there’s this nice ‘X’ button that we can easily use.

    Interestingly enough, I actually ended up ‘scoring’ a job because I took the time to respond to someone’s spam to let them know they were spamming … It was an honest mistake.

    If we’re going to have a spam rule, I reckon all forms of junk mail should be governed by the same rules. Having said that, I think the argument is it’s too easy to abuse email. It’s fee after all. At least the mailbox spammers have to pay some money (or time) to get the ‘junk’ into our lives.

    Anyway, I reckon the laws needs to be updated to reflect the idea that the market really does deal with spammers by not responding to them. If they really want to reduce pollution, they should start with the environment or maybe just the poorly designed flyers (with typos) that are stuffed into my mailbox with alarming regularity. ;-)

    #1004492
    SiteFlight
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    The other day I sent out 39 emails to businesses I found in the local papers. It was an invitation to join my online business directory.
    I worded it as respectfully as possible, and I added a postscript saying that if they did not wish to add their business, to ignore the email and I wouldn’t bother them again.

    So far I’ve had two listings plus one that has emailed me today with problems getting their listing through.

    Is it really illegal to have done so? :S
    I will have to talk to my business advisor when I go in for my NEIS mentoring, because I listed cold emailing as one of my marketing activities.

    #1004493
    Renee Barber
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    SiteFlight, post: 5342 wrote:
    The other day I sent out 39 emails to businesses I found in the local papers. It was an invitation to join my online business directory.
    I worded it as respectfully as possible, and I added a postscript saying that if they did not wish to add their business, to ignore the email and I wouldn’t bother them again.

    So far I’ve had two listings plus one that has emailed me today with problems getting their listing through.

    Is it really illegal to have done so? :S
    I will have to talk to my business advisor when I go in for my NEIS mentoring, because I listed cold emailing as one of my marketing activities.

    Hi Natalie

    I’m pretty sure that if another business doesn’t ask you for sales information, sending that sort of material to them via email is SPAM. I don’t think it matters how ‘respectfully’ you word it.

    I think it’s a rather silly law since it cannot stop the viagra spam and requests to use your bank accounts to give you millions of dollars, etc., but there it is.

    Hey, are there any copyright lawyers that are soloists? If so, I’d love to hear your thoughts on this (and some other stuff too). :-)

    #1004494
    jemcru
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    How about if that is one thing you will market your business? Is there any way, that it will not be show as SPAM?

    jemcru
    http://ohmi.com.au/

    #1004495
    jempikel
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    I think SPAM is uncontrollable, yeah?

    #1004496
    Brown Mouse
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    For the sake of discussion on a very passionate topic, thought I’d throw this into the mix. Sometimes, (don’t smack me!) it is appropriate to rent a third party list for email marketing. Not very often and this type of list will never perform as well as your own permission-based house list (about half as well usually) but there are times – the most common being as a one-off introduction to a new audience. Here’s an example. My local chamber of commerce rents its list of member email addresses to other members for the purpose of marketing their business. It’s called third party permission. When you join up with the chamber, you give your permission to be added to this distribution list and receive what “technically” are unsolicited emails from other members. I’m a passionate permission-based email marketer but I’m keen to build the size of my list. So I’m developing a one-off email for my fellow chamber members that introduces my service and invites them to visit my website and sign-up for my E-newsletter. The point I’d like to make here is that email marketing by its very nature, attracts a lot of DIYers. But just because you CAN pop the hood on your car and start fiddling in an attempt to fix it, doesn’t mean you should – especially if you ever want to drive your car again. Even if you are doing your own email marketing, get good advice before you start. Do some research or find an expert.

    #1004497
    jempikel
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    So you have an off-email account which you use in sending newsletter…the question is are you sending it the people you know already? or anyone who might be interested? coz if you’re doing the latter one, there might stll a chance that it will look like a SPAm, right?

    Or better if you send it to your colleague first then, and marketing drive will start from them..what do you think?

    http://ohmi.com.au/

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