Home – New Forums Marketing mastery Is internet killing the traditional store?

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  • #970841
    King
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    Here is an interesting article from the Sydney Morning herald on the impact of online shipping on bricks and mortar stores.

    Questions for here are:

    1. If you are a traditional store, is online competition hurting you?

    2. Are you going online to compete?

    3. Are you online and perhaps going the other way – to a real world physical store and why?

    #1046353
    SalenaKnight
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    I have both and I would say 65-75% of my $$ are earnt online

    #1046354
    vintagefabrics
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    We have been an online business for seven years and we’re now thinking of expanding into the brick and mortar market – so we’re doing it the other way around. We sell fabric – an item most people like to hold before they purchase – and we feel not having a walk-in store reduces our local market…

    #1046355
    King
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    miley, post: 0 wrote:
    well Yes it is affecting traditional store to some extent but it can never kill the stores at all, You see still world has so many people who just get satisfaction of shopping by moving to stores, and those can always remain the hope for stores who love to bargain … ;)

    So Miley, as a business owner, what is your experience – are you online/offline or both?

    #1046356
    Ding Duck
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    G’day all,

    From what I have seen in my hobby, the internet is making severe inroads into the traditional store. It has also seen suppliers that have an online presence be thrown out of shops, as they use the shop to promote their product, and with the product, they include a web address for further sales.

    The way that my business plan was set up was that the stores would promote my product on their website, so clients could come to them and purchase from the shops. A couple of people have tried to track the product down, but it is hard when the shop name and phone number are the only things on the packaging. By my doing that, I am helping to promote the shop and give the shop return business.

    My figuring is that it is easier for me to get 100% for my product rather than have to chase around to get 150% for my product. Maybe I am barking up the wrong tree by wanting to support other small business, but, I am only thinking of the hobby and other traders…

    Ding.

    #1046357
    Gomage
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    I will not buy cloths on-line. Never! Very often I saw a thing I liked I tryed it on and understood that it did not fit me.
    As for home appliencies they will leave real live I think

    #1046358
    Anonymous
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    King, post: 56655 wrote:
    So Miley, as a business owner, what is your experience – are you online/offline or both?

    Sorry Matt, Miley was a spammer and is gone now.

    cheers
    Jayne

    #1046359
    travelmaster
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    If ever there was a subject that is so close to my business and my heart – this is the one. Thks King for posting it.

    The stats say, that out of all purchases made online, travel represents the largest proportion. I think something like 30% of all money spent on the net is on travel or travel related products. So the internet has definitely made a huge impact on this industry.

    But it is all about perceptions. The first thing you hear when asked if buying on the net is cheaper is yes, of course. There is no way of changing that perception. The shift to the net is also very “demographically” segmented with younger generation a lot more likely to buy on the net.

    What does it all mean for us the travel agents ? We’ve thought and thought about the ways to deal with it and we’ve changed the way we “sell”. Anyone who is simply fighting the net on price might as well pack up. When pple ask me why is it so and so much on the net we just say that:
    – on the net YOU do the work
    – good luck calling an airline or whatever if the crap hits the fan

    Weekend papers are always full of letters to editor with complaints that this or that wasn’t done properly but the author never mentions the fact that they booked it on the net. So it’s simple – if you book it on the net – buyer beware rule applies.

    Fortunately I can happily report that the net is not killing my traditional store. We’ve learnt to deal with it in our own ways. But it sure has a huge impact on the industry.

    #1046360
    King
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    Than ks for that Travelmaster. I am in the travel space too – online- and it is a killer environment out there. I suspect that maybe even tougher than for physical stores due to the monopolies of the big few.

    #1046361
    mark_xpnsit
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    I think there will always be a place for the specalisted offline outfit though, someone who can provide personalised service. The problem has been that customer service by traditional retailers has been so poor in many cases that for many people they have offered no additional value and therefore we may as well buy online.

    In travel for instance I can see how a specalised upper market travel agency could work really well offline, but perhaps not so well online.

    #1046362
    AnaLucia
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    I have a shop and also sell online, and for the first time ever the month of October our internet sales were more than our sales from the Front Door or our Shop. Online is getting really huge in Australia and we have to jump on the train as it already started its way up.
    We have been really busy with the shop, specially this time of the year: so I have found my self doing almost all my shopping online: is because really really: I don’t have time to go out and see shops and try jeans and get upset with their “offers” of buy one for $79 or two for $100…??? I do enjoy buying online, I think is part of this generation where we are at, we might as well make the best out of it!

    #1046363
    King
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    WOW – thanks AnaLucia – that is really interesting to hear.

    Will be interesting to see how things go over the next 12 months. Maybe this time next year the store will be more of a glorified warehouse perhaps for stock for online sales?

    #1046364
    JohnW
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    There are a few very successful online stores compared to the many that die an expensive death.

    As some folk have already commented, the product type has a big bearing on its online acceptance.

    If you are selling books, CDs, videos, travel, insurance, or a host of other categories where you don’t need to feel the product or try it for size, then you are more vulnerable to online competition.

    I believe what will create an even bigger impact on the growth of retail sales is the spread of smartphone usage.

    Put a mobile “readable” sign in your shop window and you could achieve results you have never before imagined.

    Want to know how this could happen? Send me a PM.

    Regs,

    #1046365
    King
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    JohnW, post: 56943 wrote:
    Put a mobile “readable” sign in your shop window and you could achieve results you have never before imagined.

    Want to know how this could happen? Send me a PM.

    Regs,

    Why not just share it with the whole community?

    #1046366
    King
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    I was talking to a store owner today – well, they have several physical stores that sell furniture. He said they have been selling stock that was slow to move in the shops, on Ebay and he is selling heaps at great profit.

    He is amazed: “who would have thought” he said.

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