Home – New Forums Marketing mastery Is it good idea to show the prices on your website?

  • This topic is empty.
Viewing 11 posts - 1 through 11 (of 11 total)
  • Author
    Posts
  • #990907
    Marek
    Member
    • Total posts: 10
    Up
    0
    ::

    Hey, I didn’t find a topic like this or maybe I didn’t search correctly.. Anyway I was wondering that is it good idea to show your products prices in the web or is the better idea to get your visitor to ask a quote? I am currently trying the way of showing prices from the start because it’s littlebit different from the competition and in my opinion the quote-asking-process takes more of potential customers time. But for seller maybe it’s better to warm up a client in that way? So which way is smarter to use?

    #1179073
    Aidan
    Member
    • Total posts: 1,125
    Up
    0
    ::

    It depends on what service/products you are offering and to whom but if we were talking about website design for instance, personally I like the ‘From $000’ approach. That way the customer knows the starting point and expects the final price to depend on the level of customisation.

    It saves a whole bunch of time dealing with people who think they can compete with ebay for $200! It also gives you the chance to sell additional features and haggle!

    #1179074
    Grant L
    Member
    • Total posts: 6
    Up
    0
    ::

    I personally like to see prices. It’s an easy ‘first glance’ comparison and I can quickly decide if I’m going ahead with it. When I request a business for a quote I often have time to change my mind or look elsewhere before they even get back to me.

    I also agree with Aidan. A base-price is a good starting point. It could save you a great deal of time and unrealistic expectations with wasted quoting. Quotes take time and most customers don’t really consider this.

    #1179075
    IncredibleCo
    Member
    • Total posts: 406
    Up
    0
    ::

    There’s always going to be people for and against showing prices.

    But I’m pretty sure that nearly everyone will say a contact page is absolutely necessary!

    #1179076
    Gizmo
    Member
    • Total posts: 731
    Up
    0
    ::

    Hello,

    I think it depends on:
    1) Your industry
    2) Your service or product
    3) Your target market

    But I would say that if most of your competition are doing it, then I would follow suit as your customers would expect to be able to see it.

    #1179077
    Marek
    Member
    • Total posts: 10
    Up
    0
    ::

    Yes that seems right, with some services you never know how far does the client want to go and what to do next but every so often it just seems that some companies direct their customers to an enquiry field on purpose. Thanks for the replies

    #1179078
    djackway
    Member
    • Total posts: 9
    Up
    0
    ::

    I would personally like to see prices set out on a website so I have an idea on whether the service or product is in the price range I could afford. Then there should be some where to be able to make contact with you if the customer would like to proceed with the transaction.

    Even if you want to go to the extent of adding a FAQ on the product or service. Things like, Can I upgrade me service for free, lock in contacts, payout figures, can I down grade my service if I need to and so on.

    It really depends on what the your customer is expecting from you and the rest of your industry. Have a look and see what your competitors are doing and try to mimic there ideas.

    Hope this helps. It pretty much reinforces what has already been said but I think this will work for you.

    #1179079
    Marek
    Member
    • Total posts: 10
    Up
    0
    ::

    Yes, I also tend do think that way. I suppose the main thing which I was looking answer for was that if there are any disadvantages of showing the price straight away.

    #1179080
    Ryinth
    Member
    • Total posts: 75
    Up
    0
    ::

    I can’t think of a disadvantage to showing prices – most of the time when I’m doing a quick comparison shop/looking for services, I won’t even bother to make contact when I’ve found a similar product/level of service on a site that does list a price.

    #1179081
    MissSassy
    Member
    • Total posts: 1,255
    Up
    0
    ::

    I am a big advocate for showing your prices, regardless of the industry.

    You are more likely to gain qualified enquiries and you don’t have to work as hard on the sell when you do have an enquiry. They already know they can afford your product or service offering.

    Definitely there cannot be a negative point as what have you got to hide – You are going to tell people your price eventually why not from the beginning.

    #1179084
    JBLaterallyminded
    Member
    • Total posts: 2
    Up
    0
    ::
    Marek, post: 208779 wrote:
    Hey, I didn’t find a topic like this or maybe I didn’t search correctly.. Anyway I was wondering that is it good idea to show your products prices in the web or is the better idea to get your visitor to ask a quote? I am currently trying the way of showing prices from the start because it’s littlebit different from the competition and in my opinion the quote-asking-process takes more of potential customers time. But for seller maybe it’s better to warm up a client in that way? So which way is smarter to use?

    Depending where your business sits in revenue and the type of service it sits under is a key aspect in this scenario.

    For arguments sakes, showing the pricing shows integrity and promotes quality customers that will follow through – generally speaking you need to be ahead of the competition in pricing or alternatively be a recognized brand. You can promote this by advising that a customer experience survey must be completed as part of the process as well as a means of maximizing the low costing as it will give you an edge on the customers needs, wants and expectations and can provide you insight on how to exceed them as well.

    Alternatively, If you where to promote a quotation system you must be confident that you have already identified and exceeded the needs of customers thus minimizing the aspect of pricing as they will be more focused on the product then they are the pricing regardless of a lowest quote guarantee as almost every business does. Promoting a stand by my product guarantee will also help solidify this however in my opinion, the first option is better as it will help you identify your market in a fast and efficient matter. Yes initial revenue may not be as great as you had hoped however it will pave the way for a long standing organisation

    need more advice or more detail email [email protected]

Viewing 11 posts - 1 through 11 (of 11 total)
  • You must be logged in to reply to this topic.