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  • #974587
    HBTRADE
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    • Total posts: 125
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    I lurked & read on FS for some time before joining, and still mostly read with occasional repsonses.

    For the past 2 months, we’ve advertised on ClassicRock in Sydney. Not as expensive as the other stations, but not a wonderful response yet. Still hoping (or dreaming, not sure which).

    This week has seen:

    A call on Monday from the marketing manager for at Take 5 magazine, who heard the ad, checked the site & and is discounting ads by around 50% for me if I want in.

    Similar response from one of the News Limited range on Tuesday.

    Wednesday I went to one of the ‘Import From China’ seminars (free, but a ruse to get people paying for a ‘bootcamp’).

    What followed that was the big one. A call from Today Tonight. Would I appear on their show?

    Naturally, the first thought was: GREAT! FREE national advertising worth a few many thousands if I had to pay for it.

    Well, the taping was this morning at Martin Place. I was as nervous as – I’m not usually in front of a camera if I can help it.
    But, it was a great experience – and it’s supposed to be on air tonight.

    Which segment?
    If you watch, I’m sure you’ll work it out – I’m the nervous one.

    #1069099
    Keeta Nova
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    • Total posts: 294
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    Well done, I hope you get great rewards from it! Make sure you let us know the results.

    #1069100
    nominal
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    • Total posts: 504
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    WOW, this is hard to beat – you’re one lucky advertiser :-)

    What did you do to earn this honour?

    I really hope I never get a break like this, I wouldn’t be able to talk with a dry mouth like that….

    #1069101
    BrettM33
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    Mate……. what is your story about? They don’t have anything on the today tonight video archive tagged with “nervous guy”. ‘;)

    #1069102
    HBTRADE
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    The update.

    I was in the first segment – credit card fraud.

    From 645 to 1130 last night, we were invoicing & packing.
    The calls started almost as quick as the segment finished, along with the “HEY!!!, I saw you on TV – you didn’t tell us” SMS run from friends. (yes, I do have a couple)

    From 3 this morning, I continued – letting my chief packer rest her weary head. Orders were still hitting the system at 4 AM.

    4 times since last night, we’ve had the “we’re going to freeze your account” email from paypal. 4 times we’ve cleared it. It is SO nice to see some of the outlay coming back. :D

    Stock, well – it’s dropping. Quickly. As this was not expected & only 2 days to prepare, what we have is it for a week or so.

    Some of the stories I’ve had from customers with their card issues…

    We are at:
    http://www.securemycards.com (wallets, etc only)
    http://www.houseboundtrading.com (other stuff as well)

    #1069103
    HBTRADE
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    nominal, post: 86080 wrote:
    WOW, this is hard to beat – you’re one lucky advertiser :-)

    What did you do to earn this honour?

    I really hope I never get a break like this, I wouldn’t be able to talk with a dry mouth like that….

    Mate, all I can suggest is “right place, right time.”
    It has to happen some time.

    I understand your sentiment – I was the same.
    Having done it once, I’d do it again though.

    #1069104
    Anonymous
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    That’s a great story HB – long may it continue :)

    Love your work!

    Jayne

    #1069105
    BrettM33
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    • Total posts: 1,372
    #1069106
    HBTRADE
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    CondorCreative, post: 86206 wrote:
    Is this the one mate?

    http://au.news.yahoo.com/today-tonight/video/watch/26198660/

    It is – sorry I forgot to add it.

    #1069107
    Safe Skies
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    HI

    Great news…

    Do you have a link for the footage?

    WOuld be great to have a look, reminds me of a radio interview i did back in the UK.

    #1069108
    BrettM33
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    HBTRADE, post: 86209 wrote:
    It is – sorry I forgot to add it.

    Haha cool mate. Though I gotta ask…. how are people finding your site? I did a search for the product name that I saw in the story and some other site came up that wasn’t yours? http://www.idstronghold.com/

    Safe Skies, post: 86210 wrote:
    HI

    Great news…

    Do you have a link for the footage?

    WOuld be great to have a look, reminds me of a radio interview i did back in the UK.

    Look two posts up lol

    #1069109
    Canex Graphic Designs
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    • Total posts: 222
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    Nice work!! You are very fortunate that you were offered such a great opportunity and I’m glad it turned into sales for you!! :)

    Hopefully the luck keeps coming :D

    #1069110
    HBTRADE
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    • Total posts: 125
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    Today was Recovery Day – and it is pretty much over.
    44 orders sent on Monday, 35 today.
    Out of stock of so many lines already.
    About $800 spent at the PO in 3 days.

    Calls & orders are still coming – which is a good thing.
    The number of times I’ve had ‘thank you for providing these’ in an email or that the end of a call. I won’t shock you – they weren’t teens… :)

    In a PO today & the lass is looking at me for a few minutes:
    “Have I used a wrong bag?”
    “No”
    “What’s wrong?”
    “You look like the guy on TV last week”
    “Oh, OK”
    “Are you selling lots of stuff on ebay? What do you sell?”
    “Wallets, but not on ebay.”
    “It is you – you were on TV on Friday for the cards and wallet stuff”

    What could I say – handed her a card, said “yes” & went.
    Then got similar from the checkout-chick in Woolies.

    Mrs wandering around with a big smirk going “tv star, tv star” doesn’t help much, either.

    As for the luck…. put $10 in a pokies, left with 130, then 30 or so from lotto.
    This just might have been that one week where the gods smiled at me instead of laughing hysterically.

    Would I do it for ACA also if they ask?

    TOO RIGHT I WOULD

    #1069111
    Anonymous
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    This is just awesome HB! Every time I read an update on your story it puts a big smile on my face. :)

    I’m wondering if you should dedicate a percentage of your profits to engaging a PR agency and seeing if you can replicate the results… perhaps one of the fabulous PR types who frequent the forums can offer some suggestions for capitalising on your success.

    In the meantime, you might also like to check out this article from Phil Lowe, which tells a similar story to your own… you might find some inspiration here: http://www.flyingsolo.com.au/marketing/public-relations-pr/publicity-tips-building-pr-momentum

    All the best,
    Jayne

    #1069112
    nominal
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    FS Concierge, post: 86480 wrote:
    This is just awesome HB! Every time I read an update on your story it puts a big smile on my face. :)

    Same here – big smile. Well done.

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