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  • #983295
    Haystackes
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    • Total posts: 8
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    Hi All,

    We joined flying solo today and many of the threads have already been helpful! Thank you to everyone that has shared their knowledge.

    I’ve taken a few days off of my JOB to organize a game plan moving forward. And brainstorming is one of my many jobs for today.

    So I write this in the hope that you guys might advise or answer some of our nagging questions?

    Where we are –

    – Product samples have been tested and the response is good! This product is not currently sold here in Australia but is popular elsewhere.

    – Brand and name organized, the story beyond the brand.

    – The customer (who will buy our product).

    – Marketing/Advertising (Online resources, ie facebook, twitter, papers, magazines etc)

    – The customer will purchase the product through e-commerce (website) to begin and then through kiosks when the brand is better known.

    – The Why. We believe for anything to succeed at a higher level it needs to be about more than us!

    – USP this is a big focus and passion of ours. i.e service (going above and beyond the customers expectation).

    As I write this message the product samples sit next to me on my desk. The name of the brand and the back story is clear in my mind. But the visual chain of events to take this to the customer is still muddled. A muddled mind generally gets muddled results, so your feedback would be gratefully received.

    Which comes first (could you put these into the correct order as you see it? If we have missed anything please add).

    1/Build the website?

    2/Order the product? How much product to order?

    3/Trademark the brand name. How much does this cost?

    4/Work on a strong brand identity.

    5/Get the team in place i.e web designer, photographer, online marketing guru. (we realised early that a strong passionate team with certain skills is a must)!

    6/Systems in place (what systems would be needed)?

    7/ Budget – working out the costs to get the above done and the product to market.

    We are focused on bring in young guns from uni that are skilled in these areas and would like to become part of the team and share in it’s success.

    It would be incredible helpful to get feed back from people that have been where we are and have successful or unsuccessfully taken a product to market. Hopefully this way we can learn from your experiences.

    Thank you in advanced for any advise offered.

    Have a brilliant day.

    Danny

    #1141635
    JoshG
    Member
    • Total posts: 110
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    Haystackes, post: 161775 wrote:
    Hi All,

    We joined flying solo today and many of the threads have already been helpful! Thank you to everyone that has shared their knowledge.

    I’ve taken a few days off of my JOB to organize a game plan moving forward. And brainstorming is one of my many jobs for today.

    So I write this in the hope that you guys might advise or answer some of our nagging questions?

    Where we are –

    – Product samples have been tested and the response is good! This product is not currently sold here in Australia but is popular elsewhere.

    – Brand and name organized, the story beyond the brand.

    – The customer (who will buy our product).

    – Marketing/Advertising (Online resources, ie facebook, twitter, papers, magazines etc)

    – The customer will purchase the product through e-commerce (website) to begin and then through kiosks when the brand is better known.

    – The Why. We believe for anything to succeed at a higher level it needs to be about more than us!

    – USP this is a big focus and passion of ours. i.e service (going above and beyond the customers expectation).

    As I write this message the product samples sit next to me on my desk. The name of the brand and the back story is clear in my mind. But the visual chain of events to take this to the customer is still muddled. A muddled mind generally gets muddled results, so your feedback would be gratefully received.

    Which comes first (could you put these into the correct order as you see it? If we have missed anything please add).

    1/Build the website?

    2/Order the product? How much product to order?

    3/Trademark the brand name. How much does this cost?

    4/Work on a strong brand identity.

    5/Get the team in place i.e web designer, photographer, online marketing guru. (we realised early that a strong passionate team with certain skills is a must)!

    6/Systems in place (what systems would be needed)?

    7/ Budget – working out the costs to get the above done and the product to market.

    We are focused on bring in young guns from uni that are skilled in these areas and would like to become part of the team and share in it’s success.

    It would be incredible helpful to get feed back from people that have been where we are and have successful or unsuccessfully taken a product to market. Hopefully this way we can learn from your experiences.

    Thank you in advanced for any advise offered.

    Have a brilliant day.

    Danny

    I can see from the number of questions you have that you really have thought this through and I understand the feeling of thinking things through so much that you feel like you’ve confused yourself!

    I think it’s difficult to give you detailed answers without knowing the details (type of product, market, competitors, etc) but I’ll do my best from previous experience with other clients in similar positions.

    Since you know who your audience is I’d suggest beginning the website build early since it will take some time to get it finished. While that’s going on, you can work on the rest of your list and hopefully have everything ready to go when the website goes live.

    The strong brand identity is obviously important and depending on the product you may be able to build some awareness before the product launches. This is a difficult task to get right but when done properly it can be tremendously successful.

    From what I read it sounds like you’re looking at adding people on a full-time employee basis, but this may be overkill when you’re starting out. You could save a lot of money having specialists do the work for you until the business reaches the point where those positions are required full time.

    I think your biggest issue is going to be number 2: ordering the product. In a situation like this I would normally advise ordering a small-ish number to begin with depending on whether you can get more quickly, but obviously I don’t know whether it’s a product that takes weeks to arrive or whether you need to order a certain number in advance.

    I imagine you want to keep a lot of details confidential but if you’re looking for more detailed help (especially regarding budget) I’d be happy to give you some product-specific online marketing advice (email in signature).

    I’ve worked with people in similar positions so I know it’s extremely exciting to launch a new product and I wish you all the best! It’s a lot of hard work but the rewards can be well worth it.

    #1141636
    Cat – GLC
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    • Total posts: 440
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    Hi Danny,

    Looks like you are raring to go. A lot of things rely on one of the others to be done before you can progress which can get a little frustrating, but just stick with it.

    Also just keep in mind however long you think it will take, double it :D

    Look forward to seeing you go through the journey and helping out where I can.

    Cheers

    Cat :)

    #1141637
    Jenny Spring
    Member
    • Total posts: 597
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    Haystackes, post: 161775 wrote:
    Hi All,

    Hi Danny

    Getting the order right is critical.

    Best processes and order for a startup are:

    1. identify the customer FIRST
    2. build (or find) the minimum viable product
    3. see if the customer will buy it.

    You have the product. You don’t have the customer. So next step is to go OUTSIDE your office and find your customers.

    And the definition of a customer is someone who is willing to pay FULL PRICE for your product. So no bargain basement prices, or giving it away. Go find your real customers.

    If you haven’t built your customer profiles yet, do that first.

    And for more help, please feel free to contact me at jenny@springintosales or jump on my website. I specialise in Small business sales and customer-centric growth.

    Good luck!

    Love to know what your product is?

    Jenny

    #1141638
    Haystackes
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    • Total posts: 8
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    Thank you Jenny, Josh and Cat for your advise!

    Reading what you have said has changed our focus somewhat! As you mentioned the product is obviously a very important part of the process so this is our priority, getting a high quality finish.

    It is being shipped in so we need to take this into consideration! We would love to share more information on the product but for obvious reasons we will hold off for now!

    Would really love to hear from others with experience in this area.

    We will be in touch Jenny and Josh.

    All the best

    Danny

    #1141639
    Jenny Spring
    Member
    • Total posts: 597
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    Haystackes, post: 161819 wrote:
    Thank you Jenny, Josh and Cat for your advise!

    Reading what you have said has changed our focus somewhat! As you mentioned the product is obviously a very important part of the process so this is our priority, getting a high quality finish.

    It is being shipped in so we need to take this into consideration! We would love to share more information on the product but for obvious reasons we will hold off for now!

    Would really love to hear from others with experience in this area.

    We will be in touch Jenny and Josh.

    All the best

    Danny

    Hi Danny

    I hope I didn’t mislead this conversation. In fact,. the customer is your absolute top priority. The product doesn’t have to be top quality — what you need is a minimal viable product. i.e. get the basic product completed (a sample or a few samples) then get it out to your prospective customer to review, use, test, love. Then go back and build the best product.

    The old idea of building the best most fabulous widget, is what causes new startups to go out of business fast.

    We work on a new model now, as tested in 45 countries.

    We create the least expensive product that we can. We hypothesise who will buy it (create customer profiles), then we sell it to them.

    Then we listen carefully and from that feedback, we go back and do some more refining. This way we don’t backend with huge product costs and engineering before we know what the customer truly needs.

    Feel free to call me at 0403 654 968. I’m in a meeting all day, but will be free on Friday.

    Jenny

    #1141640
    Haystackes
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    • Total posts: 8
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    Hi Jenny,

    We really appreciate your feedback and have been toying with the idea of fabricating a newer concept of the product, but after lots of brainstorming and Skype calls to friends last night we have decided to go with what we have!

    It was a good sign to read your thread this morning. You make very valid points and this will help us test it popularity in a quicker space of time.

    I will be in touch shortly.

    Many Thanks

    Danny

    #1141641
    TheGoldenGoose
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    • Total posts: 860
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    Hi Danny

    How EXCITING!

    I love the energy startups bring to the table.

    When you’re starting out, it seems like everything has to happen at once, and most of the time it does.

    You can talk to Jacqui from Mark My Words (she’s on Flying Solo) about your trademark. This is important.. particularly from an investment standpoint, and if you haven’t had searches completed already to make sure the name isn’t infringing on someone else’s copyright. mmwtrademarks.com.au

    I can assist with your brand identity issues. http://www.thegoldengoose.com.au and if you want to have a Mini Brand Consult first, we can chat through your branding issues and get you sorted.

    I have contacts of web designers too.

    Are you talking about employees when you say ‘team’ or subcontractors?

    Systems are simply streamlined processes. Write down the processes that would be involved in your business, eg when someone purchases off you – how exactly does this happen (step by step). Then look at it and see how you can further innovate/streamline these processes to save time and money.

    Regarding budget, just start an excel spreadsheet with estimates, then slowly get quotes and pray everything balances ;)

    All the best Danny!

    #1141642
    Haystackes
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    • Total posts: 8
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    Hi Leah,

    Thank you for providing us with the links and given some good advise!

    We will contact Jacqui from Mark My Words as advised. In just a few days we have already connected with a few people on flying solo that could influence our business in a positive way!

    Hope to hear from others that have been there, done it and have some good insights.

    Kind Regards

    Danny

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